Webmaster Papers

Web webhostingpapers.com


Learn What 98% of Targeted Visitors Do On Your Website

Getting a Targeted Visitor to a website is a waste of time and money if you've got no idea what 98% of them do when they get there.

I'm assuming that if you have a website selling products that your conversion rate is at least 2%. So you should know at least what 2 out of every 100 targeted visitors do and that's make a purchase.

But do you know what they did before they made a purchase and if they'd have purchased sooner, if it were not for some issue they had with your website ?

How much do you know about what 98 out of 100 or 98% of your targeted visitors are doing ? If the answer is a big fat zero, you're throwing money down the drain and missing a golden opportunity to learn from every targeted visitor not just 2% of them.

If you could discover a way to stop and ask every targeted visitor why they're leaving your website and they'd give you a reply, would you be interested ?

Sure you would, what website owner wouldn't. OK if you said No, then you'd better stop reading this now. Of course no such way exists to stop and ask every leaving targeted visitor. Until it does the only way to learn from a targeted visitor is ask them to complete a survey or learn about their behaviour on a website using targeted visitor tracking.

If you're using just web hosting stats to tell you what your targeted visitor is doing then you're putting yourself at a very big disadvantage. So you know what countries your traffic comes from, what URL's referred them, the total number of pages viewed each day and what part of the day gets most traffic. Well that's better than nothing.

If you have a good web hosting stats package you may even know how much time a targeted visitor group spends on your site. From this at least you know how many visitors found your site interesting enough to stay longer than 30 seconds.

But do you know exactly which pages are viewed each day, what page links are clicked, or if running Adsense Ads, what Ad your targeted visitor clicked on ?

If you're still wondering exactly how tracking what a targeted visitor does on you website can help you, let me explain.

By tracking what pages get the most views day by day, you can tell what pages a targeted visitor finds interesting.

If you change the content of a page you can track how many more, or less times the page is viewed. By learning what content interests a visitor you can supply more of it rather than guessing what they're interested in. More interesting relevant content means potentially more visitors.

By tracking changes in the navigation to a page you can tell if the page then gets more visits.

Pages could have content that a targeted visitor would find interesting but your existing navigation may be what's stopping them from finding them. By making a change to the navigation and tracking page views for that page over the following days, you can compare the results with what you had before the change was made.

By tracking any Adsense Ads you know which Ads are being clicked on and can therefore increase your exposure for those Ads.

You do this by creating similar content pages that will feature that type of Ad. This gives you the opportunity to get more Adsense revenue.

By tracking a targeted visitor returning to your website after clicking away you can judge how interesting they find your website.

How much do you know about what your targeted visitor does on your website before they made a purchase ?

Tracking tells you what links a purchaser clicked on, what pages they viewed before they purchased and even if they came from one of your own Ads.

It's an established fact that most people don't make a purchase on the first visit. They will have a look around a website, then come back hours or days later, perhaps even several more times before they make a purchase.

It's possible to track all this activity and even have a report emailed to you after your targeted visitor buys.

Armed with this sort of information you can see how often the purchaser returned before they made a purchase, on what dates and what pages they viewed.

If they kept coming back to the same page they could have found something they were unsure about. This gives you the chance to take a look at that page, experiment with some changes and track the results.

If you think targeted visitor tracking is only within the reach of big corporate websites with big budgets you'd be mistaken. You can implement all the targeted visitor tracking I've described on any website, for a single payment of less than $120 and no monthly fees.

A targeted visitor tracking system that enabled you to make just minor improvements to your website could pay for itself in 17 days !

Let's say you get 45 targeted visitors to your website every day and 2% of them buy a product costing $47. Your website earnings would be 45 x 2% x $47 or $42.30 per day.

Now let's assume by using targeted visitor tracking you learn enough from your visitor behaviour to make some improvements to the content and navigation on your website.

Let's further assume your changes improve your website conversion rate from 2% to 2.1% and increase the number of targeted visitors from 45 per day to 50 per day because they find your content more relevant and interesting.

Doing the same math's again but with 50 targeted visitors and 2.1% purchasing the same $47 product, the website earnings would be 50 x 2.1% x $47 or $49.35 per day.

This means the minor improvements made from what you learned from your targeted visitor tracking have increased your website earnings from $42.30 per day to $49.35 per day, an increase of $7.05 per day.

This means from extra earnings of $7.05 per day and a targeted visitor tracking system costing $120 or less, the system paid for itself in 120/7.05 or 17 days.

In the 2nd part of this article Tracking a Targeted Visitor on Your Website I describe in detail, two systems that any website owner can use for targeted visitor tracking.

Now you have no excuse for gaining access to targeted visitor information you never knew you could and use it to your advantage.


Like many website owners you probably spend time and money getting targeted visitor traffic to your website only to get around 2% making a purchase. But you're pouring money down the drain if you don't learn from the 98% who didn't buy from you.

The only way to learn from a visitor is to ask them, or learn from their behaviour by finding out where they go and what they do on your website. The latter requires targeted visitor tracking systems in place on your website.

Even if what you learned from this targeted visitor tracking enabled you to make only minor improvements to your website, the system could pay for itself in 17 days.

Tony Simpson, Advises on Website Design, Promotion and Optimization. He also offers free website reviews for those website owners wanting to discover what improvements could be made to their websites. Tony also offers advice through his Restricted Access Membership at Webpageaddons, which is currently free, once you sign-up and are accepted. The 2nd part of his article is at: Tracking a Targeted Visitor on Your Website


You Need To Treat Your Website Like An Employee - Heres 5 Ways To Do It
People often come to me in a state of crisis and say their website isn't working. Usually they're in a cold sweat:
How Did You Get Here?
When marketing your website, it's important to know which of your efforts are producing results and which of them are a waste of time.
The Two Most Common Mistakes That Scare Away Web Visitors
Can you imagine the hypocrisy of spending thousands of dollars, countless hours, and boatload of resources to create a marketing tool that actually sends prospects running for the hills? It might seem crazy, but a overwhelming majority of websites are doing just that.
Business Website Building Do?s and Don?ts
First, using a lot of web graphics, flash, banners and pictures on your home page may make it look fancy or cool; but it will slow down the loading time extensively. And lets be real here, most people that look at your web page will leave if it doesn't load in 3 seconds or less. Because most people are naturally impatient. If they click on a banner or link that leads to your home page, they expect to see it the second they click, all of it. Not too many people will sit there and wait for your web graphics, flash intro, banners or 30 pictures to load. Keep in mind that not all visitors computers will load pages as fast as yours may. Set your screen resolution at 800x600, or at least put a notice on your page what resolution your site is best viewed in, because people hate to have to scroll back and forth to read from side to side.
Web accessibility for screen magnifier users
The needs of screen magnifier users are overlooked when implementing web accessibility on to a website. Screen magnifiers are used by partially sighted web users to increase the size of on-screen elements. Some users will magnify the screen so that only three to four words are able to appear on the screen at any one time. You can try using a screen magnifier yourself by downloading the Zoomtext screen magnifier from http://www.aisquared.com/Products/ZoomText8_mag/FreeTrial/Z8FreeTrial.htm for a free 30 day trial.
Web Design for the Professional Magician Part I - Selecting the Perfect Domain Name
Selecting the Perfect Domain Name
Top 7 Tips for Building an Antique Car Website
Like wine cars get more attractive to collectors as years pass by. The fact is there are only a finite number of cars made in the world in any model and make. As years pass by only a few of these manage to stay out of the graveyard. These are usually maintained by antique car enthusiasts. Then there is the collector who collects them for their value and sometimes as an investment. After the advent of Internet a lot of self made millionaires and billionaires are out there. These folk consider owning the antiques as prestigious. The current day business folks clearly understand the opportunity that is lying before them. This article provides 7 tips for launching a great antique car website.
7 Ways to Gain a Professional Online Reputation
A professional online reputation is essential to the flourishing of any business big or small. Many business owners spend countless hours on the core operations of their business forgetting the importance their website has. Having an up-to-date website with a professional appearance and easy navigation can make or break a lot of potential business deals. Below are 7 ways you can gain a professional online reputation.
Sticking To Your Plan
So you have a good idea for a business and decided that the Internet would be the perfect place to start it.
Flash Deadly Sins (That Can Kill Your Web Business)
Looks like every client wants a Flash site these days but the reality is...as flashy as these sites may look, there are many negatives you may want to consider before delving into Flash.
Web Site Promotion: How To Advertise Your Website For Profits
Making money with your web site is the dream and goal of millions of webmasters all over the internet including myself. In order to reach this goal you need a variety of web site promotions running all at the same time.
How Does Your Website Make Me Feel?
When people think about the Internet, they think about technology. When people hear that I am a Website strategy expert, they see me as a "techy type".
Successful Web Development: 10 Key Elements
There are many elements that are key to successful web development. There is no arguing that elements of talent such as graphic design, writing, and technical expertise are important. In the long run, however, it is the elements that are not directly associated with web development that determine a website's success. For the beginner, it is important to have a broader view of success
Writing Effective ALT Text For Images
Anyone who knows anything about web accessibility knows that images need alternative, or ALT, text assigned to them. This is because screen readers can't understand images, but rather read aloud the alternative text assigned to them. In Internet Explorer we can see this ALT text, simply by mousing over the image and looking at the yellow tooltip that appears. Other browsers (correctly) don't do this. The HTML for inserting ALT text is:
Web Content Strategy 101
Your content is what gets you in search engines, speaks to visitors, and ultimately decides the success or failure of your site. Meanwhile, your content has to be updated at least once a month if you want to get return visitors and search engine traffic. You need to have a web content strategy for your site to succeed.
Lead Generation How to -- 10 Tips On Generating More Internet Sales Leads
Many millions of dollars are being wasted on promoting and sending traffic to ineffective lead generation websites. Here are my top 10 tips to make your site generate more leads for you and your company.
Duplication vs. Individualism
How can we add Word Rich Content to our Websites without overtly duplicating others website content, and as an end product maintain our own Individualism?
Website For The Company Store
If your company own one or more stores, you might be wondering if it would be a good idea to have a website. You might also be wondering if a website for the company store would be profitable for your business.
Art, Artists, and the Web:Part: 2--First Steps in Building an Artist?s Website
What you should do and know if you are an artist and you have decided to have a website.
How To Convert More Sales On Your Website
One of the biggest mistakes that most online retailers make is they do not take into account typical buyer behaviour. The conversion from real world to online provides many benefits to the retailer, but present some real challenges for the customer because their buying decision is made more difficult in an online environment.