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KISS Your Website!
Many web developers today are starting to KISS their website, and it shows!
No, I don't mean they get hot and heavy with the monitor, I mean they apply the basic values of Keep It Simple Stupd! (KISS)
Many sites today are focusing on high end graphics, advanced java scripts, catchy logos, and other trivial factors. What they don't realize is that it's a win win game if you keep it simple.
1. Content sells! People go to websites for reasons. Either they want information, entertainment, or products. Don't give them stuff they can't use, or things they don't want. Don't sell magazine subscriptions on your car restoration site. Keep it simple stupid!
2. Avoid distracting graphics and crowded ads! If you've ever picked up a newspaper, you'll either see very little ads, or very relevant ads. You'll notice that AdSense doesn't display random ads, it reviews its current page location and displays ads based on it's surround keywords. No one wants to look at ads for car insurance when your selling real estate. No one likes being harrassed by popups, (pop-unders on exit aren't as annoying, but it's up to you) Keep it simple stupid!
3. Stick to the basics! Don't worry about releasing catchy Press Releases or fighting with other sites for links. Avoid wasting your time on silly things like paying for bulk traffic packages, or signing up for Free For All network pages. Provide and get links that your VISITORS will like, not the search engines! The SE's aren't out there for webmasters, they are out there to provide a useful tool for it's users. Do it au natural.
Forums are among the easiest things to get ranked and popular. Why are forums so popular? Because they keep it simple stupid! People want information and discussion, and most forums provide just that.
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