Let Your Customers Redesign Your Website!
When you purchase a new item from a Yahoo! Store, you are asked if you'd like to provide feedback on the transaction. About two weeks after the initial purchase, an email from Yahoo! Stores shows up, asking you to provide feedback for the vendor. Whether your experience was good or bad, the opportunity is probably seized more often than not by customers.
Of course, I would bet that bad experiences are more likely to be posted than the good ones, but I'd bet the number is still substantial enough to affect the owner's website look and payment processes.
Does your website have a feedback form? Do you give your customers an opportunity to tell you how you did? Wouldn't those opinions help you shape your customer satisfaction and support foundations? I think so.
Your customer may have a great idea that would compliment your site, or a function that they would have liked (such as saving their information if they order often, so they don't have to fill in purchase forms over and over).
You can set up an automatic feedback email during the initial purchase, or you can send the customer a letter asking them to return to your site to provide information. Either way, this information can be valuable in making future visitors into customers!
Will Hanke is owner of Lighthouse Technologies, http://www.techlh.com a web design, programming and hosting company. He is also author of several software applications in use by companies across the US.
Using Mini Websites - Powerful Way to Direct Marketing
Mini Websites are the most powerful and cost effective solution to promote and market your brand. Normally people go for a large site which have 100's of pages of selling nos. products, which confuse visitor and most of the pages remains unviewed by the visitor. Generally people do the search in search engines on specific topic and like to get the specific results only. The normal web surfer spends very little time on sites and does not go beyond 3 to 5 clicks on a site. If the visitor landed at your site and does not found what he was looking for in first two clicks he will automatically switch to another site which he found more relevant. I always advocate the concept of direct marketing as it provide user more time to do research on specific product.
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