|
/pagead2.googlesyndication.com/pagead/show_ads.js"> |
Marketing Your Business Online
As a business you can't afford to ignore the Internet Age; in 2002 there was an estimated 605 million people online around the entire globe, today this is estimated at over a billion users worldwide.
By using the Internet to market your business an entire world of potential customers are opened up for you, rather than just your local town, city, or country.
Some Facts:
? According to Forrester Research Inc approximately �2.5 billion worth of goods and services were sold online to US and European customers in 1998, more than double the 1997 figure.
? In the last six months more than a third of households have made a purchase online, this is double last year's figures ? Forrester anticipate this will reach 40% of households by 2009.
? In 2004 the top 400 retailers totalled online sales of around �25 billion, in the US this accounted for over 58% of all retail sales.
? Online sales grow by 25% each year.
? Over 40 million potential customers used the Internet last year seeking out local information; even if your focus is on the local market, you still need to be using the Internet to make sales.
Every day customer confidence in online shopping soars; this is relevant to you as a business whether you sell to consumers or business to business.
Having a website isn't just about having a 'presence' on the Internet any longer - just so that you can show that you are a legitimate business, it's about connecting with customers via the Internet, and making sales directly from your presence on the Internet, because believe it or not most of your potential customers are highly receptive to this.
If you don't have a website yet and have been in business longer than six months, something is very wrong with your marketing strategy - and if you do have a website but aren't using this as a portal to gain Internet custom in addition to your offline marketing, again, something is very wrong with your marketing strategy. + Some Reasons Why You Absolutely Need a Website
No boundaries: As already mentioned, the world is your oyster when you utilise the Internet as it is meant to be utilised; for most business there should be no geographical restrictions for your customer base.
Speed: Time sensitive materials can be released instantly, no need to wait for the layout designer, printing firm, and then post to deliver the latest incentives or news to your customer base.
Convenience: Customers can loose (or bin) your business card and brochures, they can't 'loose' your website, which gives them ready access to your contact information should they wish to work with you/buy from you again.
In addition they can find out information about your services and/or products at a time that is convenient for them, rather than being tied to your business hours which may not suit them.
Getting a website, ensuring it is well designed and practical for making sales is just half of your slog unfortunately; your next step is ensuring it is correctly marketed so that potential buyers can actually find it using a search engine search.
The most popular method of finding goods and services is via a search engine - therefore once your website is designed and launched you'll need to pay attention to search engine optimisation to ensure that potential customers can actually find you. This is just one way of marketing your website, albeit one of the most important.
If you want to get help establishing a high quality website contact sales@trulyace.com
About:
Truly Ace offers creative unique and cost effective logo design, commercial illustration, graphic design, and web design services.
Copyright Truly Ace
Logo Design, Graphic Design & Commercial Illustration
3 Essential Tools Every Website Designer and Marketer Needs
Appealing to others is really important when you have a web page. This is because you will not have any personal contact with visitors and cannot persuade them to buy from you or come into your store, not personally that is. Your web page is your medium for persuasion so you need to put as much thought and effort into the design of your website and how it will appeal to potential customers as you would into a physical store. Unfortunately, a lot of web designers and marketers don't think of their web pages this way and make a lot of mistakes that cost visitors and sales. Don't let this happen to you, instead focus on the importance of appearance and have fake visitors visit your site and let you know what works and what does not, anonymously of course, before you launch so you will have some real web input. Beyond that, there are some other important tools you will need to utilize as well if you want to have ea successful website.
Where?s Your Web Site?
This simple question can take on several different forms, but if you have your own web site, all are equally important. Don't worry, this isn't a sales letter, and it's well worth a read.
Benefits Of An Accessible Website: Part 1 - Increase In Reach
The DDA (Disability Discrimination Act) states that service providers must not discriminate against disabled people. A website is regarded as a service and therefore falls under this law, and as such must be made accessible to everyone.
Eight Deadly Web Site Mistakes and How to Avoid Them
Creating and maintaining an effective presence on the Web has become increasingly complex and challenging as the power of the Internet as a marketing tool becomes more and more necessary to entrepreneurs and emerging businesses.
Top 7 Reasons Why Your Business Needs a Website
A website provides invaluable advantages for businesses who have one.
The Number 1 Reason Most Websites Fail
Failure, just like success, is measured differently by each and every one of us. What one man treats as success another may view as failure. For the purposes of this article a website that fails is one that fails to attract and convert enough targeted visitors into paying customers.
Develop a Solid Website Presence
Starting an internet business can be confusing to non-veterans. The internet is the new world of business and research. Conventional business practices rely on location. If we opened a bookstore on Broadway, New York City, thousands, or millions, would pass the store daily. In contrast, if we opened a bookstore on main street, Williamstown NJ, we would have significantly less customers passing each day.
What Does An Ex-Basketball Coach Know About Pulling Web Metrics?
In my previous life.....
Search Engines and Customers Want Focused Web Site Content
How do you decide on the content, products and or services you will promote on your Web site.
Let Marketing Manage Your Website Content
The definition of the phrase "Content Management" depends on what the organization may need or a vendor may offer. There is no general purpose or standard content management system that can satisfy today's diverse business needs across the board. And so, factors for successfully implementing a content management system vary depending on individual business needs.
Build a Strong Foundation for Creating Your First Online Identity ? Notes for Beginners
If you are looking for creating your online presence you should follow some of the basic requirements so that your new website will have a strong foundation. Today internet is a growing media which can provide you maximum results, which no other media can do for you. If you think on right direction and take your action step by step, it is almost certain that your site will have a strong online presence and reach to the maximum of you potential clients.
Website Imperatives and Solutions
When you take a look at the most visited sites on the internet, what hits you in the face? Change, growth, new content. In a sense, a search engine is the perfect web site. By it's very nature, it grows and changes continuously and moment by moment adds new content. But, most of us are never going to build a Yahoo or a Google. The competition at that level is horrific.
Make Your Own Website - General Website Design Tips
Wow, we`ve already taken a domain and chosen a web host. Great job ! Now it`s time for something special: making your own website. You could`ve completed this step before, but at the time you`d had finished it, the domain name could`ve been taken. We don`t want any complications right ?
Bring Your Visitors Back Clamoring for More! Maintain and Improve Your Web Site Weekly - Part 1
80% of your Web site is Maintenance!
4 Marketing Tips for Resourceful Webmasters!
The internet is a sea of knowledge. Getting your information to 'float' by the right audience can be like finding that one special grain of sand on the seashore. Paying big bucks for marketing can strain your already limited budget. What is a webmaster to do? Let's discuss four valuable and proven ways to market your site without breaking the bank.
How Worldly is Your World Wide Web?
The growth in Internet usage around the world is astounding - 146% in the five years prior to March 2005. And it's not just European and North American users on the Net. The fastest growth was found in Africa with an almost 200% increase in usage. I am often pleasantly surprised as to how fast the internet connections are in 'developing countries' like Indonesia - much faster than the connection at my parent's farm in rural Alberta in fact!
Top 7 Tips for Building an Antique Car Website
Like wine cars get more attractive to collectors as years pass by. The fact is there are only a finite number of cars made in the world in any model and make. As years pass by only a few of these manage to stay out of the graveyard. These are usually maintained by antique car enthusiasts. Then there is the collector who collects them for their value and sometimes as an investment. After the advent of Internet a lot of self made millionaires and billionaires are out there. These folk consider owning the antiques as prestigious. The current day business folks clearly understand the opportunity that is lying before them. This article provides 7 tips for launching a great antique car website.
Website For The Company Store
If your company own one or more stores, you might be wondering if it would be a good idea to have a website. You might also be wondering if a website for the company store would be profitable for your business.
Why You Really Need Your Own Web Page In-order To Make Online Business!
How many Web Sites did you stumble over telling you that you don't actually need your own? Now, this is true to a certain extend but not if you are heading for the real scoop.
Do Authors Need a Website?
"I am a writer, not a business-person. I don't want to have anything at all to do with business," you might think. But how mistaken you can be. As a writer of two books, I discovered the amazing opportunities available to someone who has a website.