You Don?t Have to be Amazon.com to Achieve 12% Conversion Rates!
That's right. According to a recent study by Nielsen/NetRatings, Amazon.com converts 12.8% of its visitors into sales.
Do you know how they do it? (I do?)
I'm about to let you in on a little secret that 99% of online marketers (even most of the so called "experts") don't seem to understand?
The smartest, most successful online marketers and businesses invest as much time and money into improving conversion rates as they do in building traffic.
Now that you know this "secret", ask yourself:
"Do I spend more time and money building traffic than I do improving my website's conversion rates?"
If you are like most online marketers, I'll bet you answered "yes" to that question.
Why do companies like Amazon.com invest so much time, effort and money into improving conversion rates?
It's simple? They know that even small improvements in your conversion rates can produce huge impacts on your bottom line.
Often, boosting conversion rates by even 1% can double or triple the effectiveness and profitability of your traffic building efforts.
Do you ever wonder how some of your competitors can afford to bid 2 or 3 times as much on certain pay-per-click keywords as you can?
The answer is simple? Their websites are more effective at converting traffic into sales.
Let's say your site converts 1% of your visitors into customers, and you earn a $100 profit on each sale.
With those numbers the most you can afford to spend on each visitor is $1.00 per click. (And, if you want to make a profit, you need to bid less than that?)
Now, if your competitor is selling the same $100 profit, product and his website converts 2% of visitors into customers. Your competition can afford to bid $2.00 per click to break even. (The worst part is? Your competitor can out bid you at $1.01 per click and earn a $0.99 profit per visitor, while you are just breaking even at $1.00 per click!)
The bottom line is this?
If you double your website's conversion rate, you double the effectiveness of every marketing dollar you spend.
Want to improve your conversion rates? Eric Graham is the CEO of several successful online companies. Internationally recognized as a top authority on eCommerce, Website Conversion & Internet Marketing, he's an in-demand speaker & consultant.
Visit http://www.web-site-evaluations.com today for an in-depth evaluation to boost YOUR websites conversion rate!
Get expert tips, advice, news and commentary on improving conversion rates, split testing, web usability, copywriting, internet marketing and more. Just visit Eric's popular Blog: http://www.conversiondoctor.com/conversion-blog/
User Interface Design: Key to Achieve Best Web Development
From early days of www, the Internet sites that are added day by day are increasing tremendously. When you will consider this pool of web, may be they are about computers, industry, entertainment, search engines, fashion, organizational or even individual, all of these sites are concerned about one major part of web development apart from the logic or programming efforts behind it is 'User Interface Design'.
3 Reasons Why You Need URL Rewriting Module To Enchance Your Web
URL rewriting are major needs for your sites that produce a dynamic pages like PHP pages with redirection pages inside your index page.
Business Website Building Do?s and Don?ts
First, using a lot of web graphics, flash, banners and pictures on your home page may make it look fancy or cool; but it will slow down the loading time extensively. And lets be real here, most people that look at your web page will leave if it doesn't load in 3 seconds or less. Because most people are naturally impatient. If they click on a banner or link that leads to your home page, they expect to see it the second they click, all of it. Not too many people will sit there and wait for your web graphics, flash intro, banners or 30 pictures to load. Keep in mind that not all visitors computers will load pages as fast as yours may. Set your screen resolution at 800x600, or at least put a notice on your page what resolution your site is best viewed in, because people hate to have to scroll back and forth to read from side to side.
What Your Customers Say About YOUR Site! Part 1
The following is a list of patterns that many visitors follow, and you can use these suggestions to better your site.
In Business? 10 Reasons Why You Need a Website -- Now!
1) Word of Mouth The single most powerful form of new business creation is word of mouth. Your past customers, friends, acquaintances and staff aren't likely to carry your brochure or even your business card everywhere they go. The can however carry your domain name, in their heads! Every time they have a conversation that leads to your kind of business they just quote your simple domain name. You've chosen a simple domain name of course, easily remembered, easily spelt and requiring no explanation. For that reason avoid hyphenated names.
The Power Is In The Pipes: How To Get Maximum Leverage From Your Website
What is the most important part of your online business?Many people would say: "my website". And that'sunderstandable ? it's the most visible part of an internetbusiness.
Web Design for the Professional Magician Part I - Selecting the Perfect Domain Name
Selecting the Perfect Domain Name
7 Reasons Why Your Small Business Needs A Web Site
Many small businesses have the misconception that their business can not benefit from a website; that websites are too expensive or that because they don't use a computer neither do their potential clients. Here are 7 reasons why your small business NEEDS a website:
Develop a Solid Website Presence
Starting an internet business can be confusing to non-veterans. The internet is the new world of business and research. Conventional business practices rely on location. If we opened a bookstore on Broadway, New York City, thousands, or millions, would pass the store daily. In contrast, if we opened a bookstore on main street, Williamstown NJ, we would have significantly less customers passing each day.
Web Site Optimization: How To Speed Up Your Web Site By Minimizing Your GIF and PNG Image Bit-Depth
Are bloated images slowing down your web site and causing you lost business? Images comprise over 50% of the average web page so putting them on a diet is essential to improving web performance. One of the best ways to optimize GIFs and PNGs is to minimize the "bit-depth" or the number of colors within your images.
2 Key Ways to Make Your Site a Success
If one more business owner tells me their website sucks because they're just "too darn busy to deal with it", I'm gonna hurl. That's like saying, "I'm doing business in my dirty underwear because I'm too busy to get dressed." Realize it or not, your website (or lack thereof) is very often the first impression your prospect or peer will have of you. Now, it's no longer a matter of having a website -- it's a matter of having a great one.
Make Your Web Site User-Friendly!
Making a web site is easy. Making a good web site is not so easy. There are many things you have to consider if you want to make a good and successful web site.
A PHP Redirect automatically transfers a web user from one URL to another. For example, typing foo.com in the browser automatically transfers the user to another URL bar.com.
Now You Have a Web Site - Have You Ever Heard of Accessibility?
An accessible Web site is easily approached, easily understood, and useable for all. There are accessibility standards set forth by the World Wide Web Consortium, which all sites should adhere to as much as possible.
How to Draw Icons or Images on a Mapserver Generated Map
In this example I have used the map of the Itasca demo of the Mapserver. I have done only small changes to the map file. The Itasca demo has (into the html file) the parameters of the path where to store the images:
10 Tips For Running A Profitable Web Site
1. Address your targeted audience on your business site. Example: "Welcome Internet Marketers". If you have more than one, address them all.
Web Analytics - Getting it Right
Understanding and using web analytics.
How to Create Sizzling Sales online
"Don't Sell the Steak, Sell the Sizzle."
Functions and Subroutines in ASP
If you read our Tutorial on Include Files (SSI) then you learned how to encapsulate ASP code within include files and the benefits it brings us. As developers, we should endeavour to make our lives easier wherever possible... no one wants to re-invent the wheel after all. Functions and Subroutines exist to not only save us time, but to bring power to our ASP. They are just another way of encapsulating code, but have a lot more functionality than just 'saving some code for later'. First, let's look at Functions... Imagine a balloon salesman in the street. We've all seen them they require one piece of information when you buy a balloon, the colour. Let say we asked for a red balloon... The balloon salesman armed with this 'information' then does a pretty basic action... he hands you the balloon. The balloon you received is a direct result of the information you gave the balloon seller. Functions are just the same... they return to you a value based on the information you provided. Lets look at an example Function: - <% Function getBalloon(strColour) Dim Tempstr strColour = lcase(strColour) 'This converts the value lowercase. Select Case strColour Case "red" Tempstr = "Here is your red balloon" Case "yellow" Tempstr = "Here is your yellow balloon" Case "green" Tempstr = "Here is your green balloon" Case "blue" Tempstr = "Here is your blue balloon" Case Else Tempstr = "Sorry, we have sold out of that Colour" End Select getBalloon = Tempstr End Function%>