Making Your Website Shine! Attract and Keep Visitors at Your Site!
When you consider the billions of individuals and companies on the net who are attempting to influence visitors with their wares, it is vitally important that your site offers something out of the ordinary. An important fact to remember is that what the site says is far more important than how it looks. Why? Because good copy sells!
Pretty is as Pretty Does!
I don't mean to imply that a beautiful site isn't going to attract visitors, but pretty is as pretty does! What happens once visitors get to your site? Your potential prospects will surely appreciate an entertaining and good-looking web site but they didn't necessarily come by to be dazzled by the design. They came because they were looking for your product or service. So be sure your site is conveying an enthusiastic message about your business.
Content must be Exciting and Persuasive!
How often have you searched the Internet for information or a service only to discover that much of what was presented was disappointing? Of course that wasn't the intention of the business owner but all too often written communication on the Internet falls short. The truth is your content has to be enticing and persuasive or you will fail to secure leads and new business.
What is your Site Saying about your Business?
Many folks are eager to draw visitors to their sites yet they don't realize that the words are not grabbing the attention of the reader. Copy must reflect the enthusiasm you feel for your own business. After all, if you're not excited about it, how can someone else get excited?
The Secrets of Exceptional Web Site Copy!
#1 Create Headlines or Slogans!
The number one rule when it comes to selling yourself on the web is opening with an enticing headline, one that describes what you do or how you can help a potential client immediately. You've heard it said many times before that words have power, and that never changes. Take advantage of your communication by showing potential prospects that you know what they need.
#2 How to Attracts Visitors!
When determining what verbiage to incorporate on your site, be mindful as to what attracts you when visiting other sites. Have you noticed that there are words that grab your immediate attention? Notice what inspires you to request information from a site. Those are the clues that reveal the secrets of good web site content. Basically the message you convey should be sincere as a reader connects more easily if they feel comfortable.
#3 Use Descriptive Words!
The way you sell speaks volumes about you, therefore send a message that says: "My product or service will enhance your life, fill a need and make things better for you and I can prove it." How is that achieved? By making sure that you not only write descriptive words but demonstrate benefits. Think about why the visitor is at your site. What does he or she really want? To gain access into someone's head, heart or wallet, your words must not only evoke curiosity but they must appear authentic.
#4. Simple is Still the Way to Go!
Whatever content you choose for your site, make sure it's easy to read. Most experts will agree that content should be understood as easily by a young person as it is to an adult. Simplicity is what counts. Too often excessive information can be overwhelming. The trick is to say a lot in as few words as possible. Well-written content makes it easy for visitors to buy your products and services. Therefore, spend lots of time writing and rewriting your copy.
#5 What is Your Intention?
Having a real intention to help others comes through very clearly. Rather than just selling your services or products, show your interest in your clients by including tips, articles or suggestions that are considered useful. Give something away in your copy and it will come back to you tenfold.
#6 Make it Somewhat Interactive!
Since your goal is to make sure the content speaks to your audience in a manner that invites inquiries, instead of conveying only what you can do for your potential clients, include some pertinent questions in your content that evoke responses. Encourage your visitors to think.
Whether you are designing a new web site, or revamping one that is already online, the content of your material must be offered in such a way as to appeal to your target market. Regardless of the service or product, it is wise to put attention on what you are ultimately trying to communicate. Think about what visitors want to see and what they would like to know about your company. When choosing your words make them appealing and professional. Although you may not win over every potential client, you can do a great deal to ensure victory by knowing the secrets to a well-written site.
About the Author
Charlene Rashkow brings 15 years of experience as a Writing Stylist to her creative efforts as a freelance business writer/consultant. She has successfully helped companies and individuals reach their objectives by writing outstanding web site content, press releases, bios, articles of interest, business plans, resumes, letters and all other forms of marketing material.
You may visit Charlene at http://www.allyourwritingneeds.com
Lead Generation How to -- 10 Tips On Generating More Internet Sales Leads
Many millions of dollars are being wasted on promoting and sending traffic to ineffective lead generation websites. Here are my top 10 tips to make your site generate more leads for you and your company.
Do Authors Need a Website?
"I am a writer, not a business-person. I don't want to have anything at all to do with business," you might think. But how mistaken you can be. As a writer of two books, I discovered the amazing opportunities available to someone who has a website.
Effectively Using Robots Meta Tags
The "robots" meta tag, when used properly, will tell the search engine spiders whether or not to index and follow a particular page. For the purposes of this article, we will be using the "( )" symbols to represent the "" in html coding.
Unlocking the Power of Your Website!
Why do some web sites reap huge benefits while others just get lost in the shuffle? Do some web masters have a secret that most of us have overlooked? Actually, there is a secret to unlocking the power of your web site and it has to do with words. When communicating via the web, words truly make all the difference. And the only way to get the most out of your website is carefully choosing what you have to say and how you say it.
Why Your Brick-and-Mortar Biz Needs A Website
The internet has taken over our lives with a vengeance, and has changed the way many of us do business. More and more consumers are now doing their shopping online and, unfortunately, some business owners have felt the pinch.
7 Profit Producing Reasons Why Every Successful Service Professional Needs A Web Presence
Your business website is a critical aspect of being able to start and continue conversations with potential clients. It's the ultimate self-service window for potential and current clients who come to you interested in your services and/or products.
5 Tips To Supercharge Your Website Sales Copy
The art of turning website visitors into paying customers depends almost entirely on good sales copy. What is that?
How To Convert More Sales On Your Website
One of the biggest mistakes that most online retailers make is they do not take into account typical buyer behaviour. The conversion from real world to online provides many benefits to the retailer, but present some real challenges for the customer because their buying decision is made more difficult in an online environment.
Web Site Development Process - The Life-cycle Steps
A system development process can follow a number of standard or company specific frameworks, methodologies, modeling tools and languages. Software development life cycle normally comes with some standards which can fulfill the needs of any development team. Like software, web sites can also be developed with certain methods with some changes and additions with the existing software development process. Let us see the steps involve in any web site development.
How to Get Your Website In Front of Thousands of Customers At No Cost To You!
Dan Kennedy once said that if you can't make money without money? then? you won't make money with money either.
Do You Need a Web Database?
Does My Web Site Require A Web Database?
How Worldly is Your World Wide Web?
The growth in Internet usage around the world is astounding - 146% in the five years prior to March 2005. And it's not just European and North American users on the Net. The fastest growth was found in Africa with an almost 200% increase in usage. I am often pleasantly surprised as to how fast the internet connections are in 'developing countries' like Indonesia - much faster than the connection at my parent's farm in rural Alberta in fact!
How Improving Your Sites Usability Can Increase Your Buyers by 40% and Boost Each Order By 10%!
With all of the factors involved in designing and building a web site, one of the most influential questions is often overlooked:
Preventing Repeat Form Submission Using PHP Sessions
We've all seen those messages on some websites warning not to click a button more than once or negative consequences, like paying a bill twice, may result. Sometimes we can cause these problems by hitting the back or refresh buttons. In this article I will explain a methodology whereby a site can ensure each form is submitted only once, thereby demonstrating that such warnings are unnecessary and, depending on the nature of the problems caused, worth repairing immediately. Let's begin by taking a look at the process we are studying: Form Submission. As pedantic as it may seem, it will be worthwhile to detail each of the steps in this process: Visitor requests a page from the server which has a form on it.Server retrieves form and sends to user.User enters data on form and submits to server.Server processes form data and returns resultant page. The scenario we now need to analyze is when the user re-triggers a previous form submission process. What we need to find or create is something which changes during the form submission process which does not depend on the specific form being submitted and which we can tell changed. That was a loaded sentence which fully details our solution, so let's break it down. Find or create something which changes during the form submission process,does not depend on the specific form being submitted, andwe can tell changed.
Newsletter Management Using PHP w/o mySQL for Beginners
Let's begin by setting some limits. If you're like me, you like to keep it simple. All we're doing is collecting email addresses together for our mailing list, so biochemical engineering is out the window. If you're using Thunderbird (or that MS product), you can send nicely formatted newsletters out and retain all of the other awesome features of your email program so there's really no need for databases, logins, or pretty much anything else. We're going to stay far away from anything non-essential.
PHP & Account Activation
When a user signs up at your website, you may want to verify their email address so you aren't getting bogus accounts in your database. A few lines of code can send an email to the address specified, containing a welcome greeting and link to activate their account. PHP is the best way to both send the emails and do the activation process.
Website Content & Usability
Writing for the web is totally different to writing for printed matter. We tend to scan content on the web hunting for the information we're after, as opposed to reading word-for-word. As a result of this, there are certain guidelines you should be sure to follow when writing copy for your website:
Stop Losing Precious Web Site Traffic to the Dreaded World Wide Web Black Hole
You work hard to build traffic to your web page. If you are not doing 1 simple step you are loosing a portion of all your web site traffic to the dreaded World Wide Web Black Hole.
3 Ways To Increase Your Websites Conversion rate
Everywhere you look these days, people are telling you that in order to sell through your website, you need tons of traffic.
Why A Simple Counter is Never Enough for Your Website
A simple website stats counter is not enough if you are really interested in finding out information about your traffic. Certainly, a simple web counter will tell you how many people have visited your site, but that is it. If you are trying to gain real information, you will need to have a web counter that does more than just count. Read the following reasons why you need more than a simple counter for your website.