|
/pagead2.googlesyndication.com/pagead/show_ads.js"> |
How to Listen on the Web
When building a relationship, listening is more important than talking.
A website can reveal a great deal about your business, even answer questions about whom you have done work for in the past. It is a great place to put testimonials, and quotes from current and past customers. The web is also a good place to sell your products or services. There have been many articles about how the web has been disappointing for the number of sales as compared to regular sales venues such as a retail location. Even though this may be true, it is still an excellent forum for putting in your sales pitch in a manner that the customer can better understand. To promote yourself and also look extremely professional, you can toot your own horn and explain what a good job you are doing. In doing the promotion, make sure the customer can cut through the extraneous materials and get to the heart of the matter.
I hate going to websites that spend their whole time giving me the hype and the giant sales pitch. I usually go to a site to get more information about a company, see who the players are, what kind of business they do, where they are located, and how they can help my business. If a site is obviously only there to pitch me, I usually go on to the next company that gives me the information I want. People go to sites for information and advice; they will not read the hype. Put your support materials online and drive them to the site.
Flashy may be good for some websites but when you re doing business, you need to get to the point. Give out information freely, do not expect anyone to add their email address to your list before you give something out. Otherwise, more often than not they will leave your site.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
Your Website Should Be Selling
It may come as some surprise to a traditionally off-line business that their website should be attracting new sales, or at least supporting the sales they have made. There is a common misconception that a website is more of a cost than an asset. When I ask companies why they would like a website the common answer is, "I don't know?" It seems to me that having a website is more of a reflex than something that is planned to help grow sales for the company. In other words, "Every business has one, I should too."
Do This One Thing to Create a Powerful Product-Selling Web Site
Spend time planning your Web site. Before you design a page or write a word, get a visual, and mental picture of your preferred audience. Your visitors will spend up to 10 seconds on your home page, so plan accordingly.
7 Reasons YOU Need a Website
1) A marketing necessity
Growing Your Meetings In CyberSpace
As increasing numbers of people search for information on the Internet, it becomes more imperative to have a compelling Website to promote and support your meetings.
Using Mini Websites - Powerful Way to Direct Marketing
Mini Websites are the most powerful and cost effective solution to promote and market your brand. Normally people go for a large site which have 100's of pages of selling nos. products, which confuse visitor and most of the pages remains unviewed by the visitor. Generally people do the search in search engines on specific topic and like to get the specific results only. The normal web surfer spends very little time on sites and does not go beyond 3 to 5 clicks on a site. If the visitor landed at your site and does not found what he was looking for in first two clicks he will automatically switch to another site which he found more relevant. I always advocate the concept of direct marketing as it provide user more time to do research on specific product.
Effectively Using Robots Meta Tags
The "robots" meta tag, when used properly, will tell the search engine spiders whether or not to index and follow a particular page. For the purposes of this article, we will be using the "( )" symbols to represent the "" in html coding.
Live Support from Your Website? Can You Do It for Free?
I'm a freelance programmer and somehow I managed to get clients, speak with them, and generate leads for years without a live help system. To be honest, I had put in bids for a "live" help system several times, and I wasn't aware there were free options out there.
In Business? 10 Reasons Why You Need a Website -- Now!
1) Word of Mouth The single most powerful form of new business creation is word of mouth. Your past customers, friends, acquaintances and staff aren't likely to carry your brochure or even your business card everywhere they go. The can however carry your domain name, in their heads! Every time they have a conversation that leads to your kind of business they just quote your simple domain name. You've chosen a simple domain name of course, easily remembered, easily spelt and requiring no explanation. For that reason avoid hyphenated names.
Successful Commercial Sites
Do you make your website just to entertain yourself or do you want it to be a great web store? The fact is more than 80% of websites are trying to sell you something. There is nothing wrong if you want to get some money from the website you made, but remember to put some REALLY interesting information on your pages. This information must be free, unique and necessary to as many people as possible.
Make Your Web Site Stand Out
When visitors add your web site to their Favorites or bookmark your site, what shows up in their list of sites? There are at least two things you can do to make sure your site stands out on anyone's list of Favorites, including a great idea that very few sites use. If you have a webmaster, he or she should be able to make these changes quickly, and those who maintain their own sites can easily handle these simple tasks.
Trust Us! Sending Credible Messages
A company must earn and keep trust or sales don't happen. Imagine that last Sunday, while you were reading the paper, you saw an ad for a great deal on a digital camera. You'd been considering buying one for a while, and this ad sealed the deal. You went to buy the camera, and the sales person told you they were sold out. They didn't offer you a rain check and instead substituted a different model for a "similar" price.
Web Site Promotion: How To Advertise Your Website For Profits
Making money with your web site is the dream and goal of millions of webmasters all over the internet including myself. In order to reach this goal you need a variety of web site promotions running all at the same time.
The 2 Most Common Web Site Mistakes
When we review the sites of potential clients, there are 2 mistakes we see over and over. If you are having problems with your site, make sure these 2 problems aren't killing you.
Direct Sales and Your Corporate Website - A Creative Marketing Plan that Works!
Creatively marketing your corporate site takes time in the set up but you will learn that building your customers isn't about marketing your products but getting your name and reputation into the minds of internet customers.
Web Content: How Much Should I Pay?
When web content gets discussed on webmaster bulletin boards, the most common question is, "how much should I pay?" That question is both perfectly logical, and perfectly stupid:
6 Steps To Your Own Website
A lot of people these days are interested in getting their own place on the world wide web. Whether it�s a personal site like a blog, or a business site, they all need to have a decent plan before they get started.
3 Ways To Increase Your Websites Conversion rate
Everywhere you look these days, people are telling you that in order to sell through your website, you need tons of traffic.
Make Your Communication Come Alive
Design and layout can make your communication come alive and your message immediately apparent. Now, with so much technology at hand, design becomes much easier, but you must develop the ability to plan and visualize what you want to convey. Then decide what will appeal to your readers and help them understand the material.
You Need a Website!
No matter the size of your business, having a web site is a low cost way to market your services and products twenty-four hours a day. Web sites are a constant advertisement for your business and will help you reach your targeted customers effectively. Your business will not be able to compete without a well-designed web site. There are several key elements to consider when you make the decision to start a new web site:
Five Question-Five Minute Web Makeover Quiz
If you haven't made the sales and built your clients to an income you want, then you may need a Web Site makeover.