Art, Artists and the Web: Part 3--What to Put on an Artist?s Website
What to put your the website if you are an artist.
1) The art work
Try and think like a gallery hanging a show. Would a gallery put 20 paintings of an artist's art work on one wall? No, because the visitor would be completely confused and not be able to focus on any one painting. The same rule applies to artist's websites. If you cram 20 pictures on one page the Web visitor will move on. Feature a few paintings on each page.
The opposite is also true. Do not put only a few pictures on your artist website. There is nothing more frustrating than finding an artist that you like on the Web and not being able to see a representational body of work.
2) Background color
Background color on a website is just as important as it is in a gallery. White, light gray, cream are all safe colors. Black can be very dramatic way to highlight paintings, however, black makes text almost unreadable. If you use a color, which can be done effectively, make sure that the color works with all your art work and reflects who you are as an artist.
Keep it clean, classy and simple. Make sure to visit "Websites That Suck." www. websitesthatsuck.com.
Make sure your artist's website loads quickly; visitors on the Web will not wait, they will leave.
Stay away from all the newest flashy innovations that web designers often like. They usually irritate the visitor and take longer to load.
4) Search engines only read text.
Search engines do not explain how outstanding your art work may be. They only read text. It is very important to have text on your website. The more relevant text the better.
5) Text on a website is different than text in a book or magazine.
All the lessons that apply to "regular" writing do not apply on the Web.
When you are writing text for your website, think bullet points and outline. You want sentences to be short and choppy; phrases work well. Paragraphs should be short. Make your text chatty and do not be afraid to start your sentences with words like "And" or "Because". Writing for the Web is the opposite of what you learned in high school and college.
6) Splash pages are now out.
It used to be that on your Home Page you could put a gorgeous picture of your art work and then move on from that to the rest of your website. This is called a "splash page". Search engines no longer like splash pages. It is now recommended that on your home page you have text explaining what the entire website is about and links to all the major pages.
7) Connect with the visitor.
Just having fabulous pictures of your art work is not enough. A Web visitor will usually visit one or two pages and most likely seldom or never return. It is very important to give the Web visitor a reason to stay on your website as well as to come back. The usual artist's statement is not going to accomplish that.
Tell or show your Web visitor something about you. It could be a picture of your studio, people love to visit studios; information about what inspires you; your technique, if you have an unusual one; a particularly interesting interview with you. Use your imagination
Give away free information. Visitors on the Web love that. There is probably something obvious to you that is big news to your average Web visitor. Share that information with them.
8) Let the visitor know how to contact you.
Make sure the visitor on the Web can contact you as well as your gallery, if a gallery represents you. If the visitor can only contact the gallery, it feels as if the gallery is holding the artist hostage. The Web visitor will move on.
If a gallery is concerned about an artist having an email address of his or her own, there is an easy solution. The person who sends the email gets an automatic reply saying their message has been received. The same email message can be forwarded to both the artist and the gallery, and together they can decide how the email could be answered.
9) Make your website easy to navigate. Make sure that it is easy for a visitor to find his or her way around your website. If a Web visitor finds it the least bit frustrating, they will leave.
� Mary Baker 2005
Mary Baker is a contemporary realist painter, whose studio is in Newburyport, Massachusetts. This New England city, north of Boston, has been the inspiration for the artist's realistic oil paintings. Mary Baker is a professional artist and has shown in New York art galleries.
You can visit Mary at her website, Mary Baker Art, at http://www.marybakerart.com, see her beautiful paintings and read her articles on a variety of subjects including, Art, Artists and Vocation, Creativity, Tips on Breaking the Creative Block , Why Buy Original Art and the four part series on Art, Artists and the Web.
A list of articles can be found on her Site Map and Mary's paintings can be seen on every page of Mary Baker Art.
The Disability Discrimination Act (DDA) & Web Accessibility
There's been widespread speculation about the new legislation being introduced under the DDA (Disability Discrimination Act), which will ensure that websites are accessible to blind and disabled users. Try to find specific information about it on the Internet and chances are you'll come up empty handed.
Where on Earth is Your Websitee?
You've just finished congratulating your marketing team. After six months of concentrated effort you can now actually find your own company web site within the search engines. Everyone is busy handshaking and back patting when a voice from the back of the room rises above the din. "Yeah this is great! Can't wait until we can find ourselves on wireless devices."
Why Local Service Companies Should Have a Website
The Internet is being used by local service business to improve sales today. Sales are improved because a website gives a company more credibility and in some cases generates leads.
5 Ways to Build a Website
If you are like me you have wanted to build a website but didn't know how!
Why a CSS Website Layout Will Make You Money
Although CSS layouts have been around for years, they haven't become so commonplace until recently. This was basically due to limited browser support (especially from Netscape 4) - nowadays though, CSS 2.0 (which introduced positioning) is compatible with over 99% of browsers out there (check out the browser stats over at http://www.thecounter.com/stats/2004/August/browser.php).
How to Make Your Own Free Website in 8.5 Minutes or Less
Designing and creating your own website does not have to be a laborious effort that takes weeks to complete. Instead, in less than 9 minutes you can have your web site designed and up and running as long as you have a host located and know what you want to upload to your web page. Just follow these tips to get your web page online and attracting customers today.
Why Your Business Needs a Website
Even with the steady growth of the World Wide Web, many businesses do not have an online presence and some think that they do not need to have a presence at all.
3 Rules of Website Designing and Layout
Now that you have got your domain name registered, your next worry is about designing a website or getting it designed, depending on your budget,inclination and knowledge.
Benefits Of An Accessible Website: Part 1 - Increase In Reach
The DDA (Disability Discrimination Act) states that service providers must not discriminate against disabled people. A website is regarded as a service and therefore falls under this law, and as such must be made accessible to everyone.
So You Want To Have A Website
So you want to have a website. You have gone on to the internet and surfed but you have no idea what developing a website involves.
Your Website Reflects Your Business
Some left shoes are in isle 5, while the right shoes are in isle 3. Shoe hills are in random places. You can barely walk through the store without stumbling over a shoe.
Top 5 Webmaster Tools You Can Pick Up For Pennies
1. SiteSpinner V2 - On Sale www.deprice.com/sitespinner.htm
Free Websites & Why You Should Avoid Them
It amazes me how many people try to build serious websites with free web host providers. Granted, we all love things in life that are marked "free", but it doesn't always make sense to go that route if it will cost you more in the long run.
50 Ways To Use Your Website
A website is the most versatile and cost-effective marketing tool on the market. It is also an investment. After all, you are building a shopfront. In a nutshell, you can use your website to: Enhance your professional image 1. Look professional and as BIG as large corporations. 2. Pre-sell yourself to new clients even before you meet them. 3. Supply a meaningful and intuitive address related to your type of service. It is easier to remember www.marketingcues.com rather than a long ISP email address such as www.yourInternetServiceProvidername.com/~marketingcues. 4. Provide a permanent address with up-to-date contact details and opening hours. You can change Internet Service Provider or move physical premises and your customers will always find you and your marketing efforts are not lost.
From Search to Sale
The Internet car buyer is an elusive animal. Trying to hunt them down for the kill is not to be taken lightly. Dealers across the country continuously ask me what other dealers are doing to improve their closing ratios and CSI. I am constantly working to bring more traffic to their sites but as the old saying goes - "you can lead a horse to water, but you can't make it drink". I have compiled some things that definitely make the horse thirsty and can provide a continuous water supply, but a little help from the dealer is still needed. This month we'll work to circle through the cycle of the Internet car buyer with an effective CRM process so that you can reach and keep improved CSI scores.
Get a Website!, Register Your Domain!: To Website or Not to Website?
If you're fairly new to the Internet scene, you may just be a bit overhelmed with family members, friends, collegues, and advertisements urging you to get your own website for your business. Typically, this is good advice for businesses. However, for most small local businesses, running your own website may not be the best idea. Here's why:
PIM Team Case Study: Creating Text Effects With PHP and GD
See how you can create graphic effects on text with PHP and GD - drop shadows, arcs, fonts and colors.
The Problem with Automated Accessibility Testing Tools
An automated accessibility tool is a piece of software which can test a web page, or even an entire website, for accessibility. Automated accessibility tools are useful because they can save you a huge amount of time. Don't want to check images for alt text on each and every page on your website? Run the site through an automated tester and it'll do it all for you!
Making The Business Case For Web Standards
Through the explosive growth of the Web, companies have realized the benefit of building a strong online presence. By publishing a website to the Internet, companies are able to build their brand, market their products, support existing customers, release publicity pieces, and even take orders. Lost in the feverish pace of growth however, has been an eye on the effect that their current web-building practices have on the bottom line and the future of their online presence. Not only does the website content itself have an impact on the company's income but so does the way the site itself is created.
Five Steps to Create Your Software Product with Outsourcing
Many executives and investors are skeptical that software products can be developed using outsourcing. Even more skepticism is expressed at the idea of outsourcing version 1.0 of a product. Yet Accelerance clients are using outsourcing to create their products right now. What is the secret to using outsourcing to successfully develop a software product?