How to Create Sizzling Sales online
"Don't Sell the Steak, Sell the Sizzle."
Have you heard of this phrase before? It has been widely regarded as "principle number one of salesmanship" as far back as 1936.
What does this phrase mean? Selling the sizzle means making it possible for the prospect to salivate for your product or "steak". If you are really selling the sizzle to the steak, you will be connecting with your prospect with his/her sense of smell, sight and sound. He or she will be catching the whiff of the steak cooking on the barbeque pit, see the steak oozing in juice and hear the sizzle on the pit!
This concept makes perfect sense if you want to experience fantastic sales. So if you are an internet marketer, how do you write your online ad copy or sales letter such that you can connect with your prospects' senses? Here is a "buffet" of 10 tips on how you can sell the sizzle:
1. Let your enthusiasm show.
Be enthusiastic and positive in your sales copy. People are attracted to a sales letter that is upbeat and captivating.
2. Show your expert status.
Spell out to your prospects about how their problems can be solved through your expert advice. You should offer great value and make the customer feel that he is well taken care of, in your charge
3. Your attitude determines your altitude.
Have a good attitude by encouraging feedback and questions and answering your emails as quickly as you can. People generally want to know how much you care before they start doing business with you.
4. Have A Killer Headline.
Use killer headlines to tease and to attract your prospect to read your entire sales copy. An example of a great headline "How I made a $15,886 mistake" as it creates curiosity about the story that you are about to reveal.
5. Use the Power of Bullets.
Your sales copy should not just be a laundry list of features. Use as many bulleted points as you can to show the long list of benefits that your prospect can derive by buying your product or service.
6. Use the "feel, felt, found" method.
Handle objections with this method. It works! First, show empathy on how your prospect feels. Then, say how you or your other customers felt the same way. And then, how you or your customers found the answer to their problems by buying your product or service.
7. A picture speaks a thousand words.
Use images that help your prospect visualize about what you are selling. Sell the sizzle! A simple example to illustrate this point is to create stunning covers for your information product. The cover of my newsletter "Mapping You to Success" viewed at http://www.e-BizMap.com certainly looks yummy and easy to digest!
8. Testimonials sell!
Get testimonials from credible sources. Wouldn't a prospect feel more tempted if your product or service is also used by some top names or gurus?
9. Go big on bonuses.
Use bonuses that have high perceived value. Value is created when the bonus is relevant to the needs of the prospect. To create the impression of high perceived value, spend some time explaining and telling your prospects what each bonus is, its worth and the "succulent" benefits they can derive.
10. Give a lifetime guarantee.
Give a guarantee that lasts forever! Make your offer as risk free as possible.
Now how do you beat the "buffet" of tips given above? Perfect your recipe for writing great copy and see your sales sizzle to the top!
Evelyn Lim is an online publisher of a FREE weekly newsletter "Mapping You to Success". She aims to equip her readers with skills on acquiring multiple sources of online income. Subscription to her newsletter is available at http://www.e-BizMap.com. Or, you can visit her blog "Online home business journals from Singapore" at http://www.evelynlim.com.
Get a Website!, Register Your Domain!: To Website or Not to Website?
If you're fairly new to the Internet scene, you may just be a bit overhelmed with family members, friends, collegues, and advertisements urging you to get your own website for your business. Typically, this is good advice for businesses. However, for most small local businesses, running your own website may not be the best idea. Here's why:
Top 7 Reasons Why Your Business Needs a Website
A website provides invaluable advantages for businesses who have one.
The Dos and Donts of Launching a Small Business Website
Launching a new small business website is often a long and painstaking process. And for most small businesses, the endeavor rarely ends in success. The terrain is mapped with freelancers, firms, and consultants that don't offer the same services and most certainly don't charge the same prices. Projects are often riddled with unclear expectations, missed deadlines, and ridiculous hourly rates. What's worse is that many developers have the audacity to ask for even more money halfway through the project. Even after all of the hard work is complete, most companies don't even see a return on investment.
Why a CSS Website Layout Will Make You Money
Although CSS layouts have been around for years, they haven't become so commonplace until recently. This was basically due to limited browser support (especially from Netscape 4) - nowadays though, CSS 2.0 (which introduced positioning) is compatible with over 99% of browsers out there (check out the browser stats over at http://www.thecounter.com/stats/2004/August/browser.php).
Find the Purpose of Your New / Proposed Website
Absolutely everything stems from the purpose of your website - selection of hosting, programming, graphic design, copywriting, internet marketing, autoresponder service, and e-commerce. So it's very important to establish the purpose of your business website first. The most common purposes for a business website are:
Build It and They Will Come
Build it and they will come is not always true; you have to form a relationship with the company before you will get quality attendees or participants for a free service.
The Power Is In The Pipes: How To Get Maximum Leverage From Your Website
What is the most important part of your online business?Many people would say: "my website". And that'sunderstandable ? it's the most visible part of an internetbusiness.
Website Development: Become Your Own Expert
Starting and maintaining a business is challenging enough without the additional financial burden of hiring a web site expert to put your vision on paper. If you are starting your business on a "shoe string budget," hiring someone to take your written materials to type in a basic format, add a few pictures and edit what you tell them periodically may not be sound money management.
Planning Your Website for Success
Most people know they need a website in order to publicise and promote their business but very few people know what they want in their website. Fewer still are those who can actually sit down and plan their websites well.
Let Marketing Manage Your Website Content
The definition of the phrase "Content Management" depends on what the organization may need or a vendor may offer. There is no general purpose or standard content management system that can satisfy today's diverse business needs across the board. And so, factors for successfully implementing a content management system vary depending on individual business needs.
Conceptualize, Build and Publish a Web site
Conceptualize, Build and Publish a Web site - What's required to get started
Your Website Reflects Your Business
Some left shoes are in isle 5, while the right shoes are in isle 3. Shoe hills are in random places. You can barely walk through the store without stumbling over a shoe.
A Network Of Web Sites Is Not Enough!
The big thing these days is your ability to capture the market. So how do you do that?
What ROI You Should Expect From Your Web Site
Is Your Web Site an Expense or an Investment?
Where on Earth is Your Websitee?
You've just finished congratulating your marketing team. After six months of concentrated effort you can now actually find your own company web site within the search engines. Everyone is busy handshaking and back patting when a voice from the back of the room rises above the din. "Yeah this is great! Can't wait until we can find ourselves on wireless devices."
Building eCommerce Websites that Work - Part 2
Succeeding with an eCommerce website is a dream for many these days. It may seem nearly impossible at times, but it can be done. This series covers some of the basic success factors - things you must consider in creating, implementing, managing and developing a quality eCommerce web site. There are many ways to do business on the internet - and, not surprisingly, a lot of ways to both make and lose money. Mainly, I'm focusing on eCommerce sites intended to sell products of various kinds. Not every factor is going to apply to every site, but since a major failing of many internet entrepreneurs is the lack of multiple income streams, you'd do well to carefully consider all factors and apply them as needed in developing alternate revenue streams.
Five Reasons You Have to Stop Your Web Site
That's right. Your method, behavior and strategy you are now using to manage your website may be justifiable reasons to stop it as soon as possible.
Benefits Of An Accessible Website: Part 1 - Increase In Reach
The DDA (Disability Discrimination Act) states that service providers must not discriminate against disabled people. A website is regarded as a service and therefore falls under this law, and as such must be made accessible to everyone.
How One Word Or Even One Letter Can Boost Conversion Rates By Over 400%!
Recently I was reviewing the keyword specific conversion rate data of a consulting client of mine. I have been working with this client for a few months now, helping her improve the sales conversion rate of her website and we have had very good results, taking average conversion rates at her site from below 1% to just over 4.3%.
6 Steps To Your Own Website
A lot of people these days are interested in getting their own place on the world wide web. Whether it�s a personal site like a blog, or a business site, they all need to have a decent plan before they get started.