Webmaster Papers

Web webhostingpapers.com


In Business? 10 Reasons Why You Need a Website -- Now!

1) Word of Mouth
The single most powerful form of new business creation is word of mouth. Your past customers, friends, acquaintances and staff aren't likely to carry your brochure or even your business card everywhere they go. The can however carry your domain name, in their heads! Every time they have a conversation that leads to your kind of business they just quote your simple domain name. You've chosen a simple domain name of course, easily remembered, easily spelt and requiring no explanation. For that reason avoid hyphenated names.

2) Cost Effective
Have you ever produced a colour printed brochure or other printed promotional material? expensive isn't it? When you have a web site created you may consider that expensive too. Hang on, make the comparison. A web site is a full colour brochure for your business. Unlike a printed brochure it never gets lost or put in the bin and you never have to go to your printer and pay for more. If things change or you are able to offer new products or services alterations to your web site can be made instantly and relatively cheaply too. You wed site is available in pristine condition, 24 hours a day to anyone in the world. You can even replace your printed brochure with a CD of your web site.

3) Lower Advertising Costs
Any honest advertising expert will tell you that small and often is better than big and seldom. Would you spend your advertising budget on one big ad published once? Of course not because that approach just doesn't work. So how do you communicate all of your key benefits "small and often". When you have a web site it's a lot easier. Reduce column inches and air time by using just one effective message and promoting your wed site address for more details.

4) Interactivity
You web site is alive! It can do so many things that printed materials simply can't. Above all your customers and potential customers can communicate at their convenience, even while you are asleep or your business premises are closed. You return to hot enquiries. Your site can also be set for you to see who's online in real time. You can even offer live help online to visitors who are in your site.

5) Customer Retention
You can maintain customer relationships efficiently as your site acquires subscribers and customers who opt in to be informed of developments, new products and services available, special offers and industry news. You grow a database of customers and potential customers and communicate with them quickly and directly. You database becomes an integral part of your business helping you to build strong, loyal customer relationships and repeat business.

6) Catchment Reach
Without the internet you find you business constrained to your locality either by it's physical location or the prohibitive costs of reaching a wider audience or both. These constraints are broken by the internet. You may be based in London and there may well be potential customers in Edinburgh, Manchester, Birmingham or even Milan, New York and Shanghai. How else can your messages reach them cost effectively? With your web site you call the tune. You can target locally, regionally, nationally or globally regardless of your physical location. The chains are finally broken.

7) Easy Customer Entry
Potential customers aren't always too confident about stepping over the threshold of a shop let alone knocking on your office door. Your web site removes any anxiety that potential customers may feel. They aren't going to face their perceived demons on your web site, no possibility of over bearing sales staff, no risk of embarrassment and no feelings of guilt if you don't have what they want and they have to leave. Your web site helps you to focus on genuinely interested customers that you are able to help.

8) Reduced Stock Holding
If you have a shop or any business supplying physical product you know that in general you can't sell what you don't have. The internet offers a big difference. If you are in the kind of business where your suppliers can deliver goods to you quickly you can leave the stock holding to them. Equally you may be in a business where a delivery period is the expected norm, say fitted kitchens or sofas. Again your site can show your wares virtually and you needn't have these costly items actually in stock, just available in a reasonable time.

9) Level Paying Field
You have a credible business with great products and services and a passion for customer service but you're small. Nothing wrong with that but customer perception is important. You know you can do as good a job or better than the big boys but your shop is on a back street or your office is on the 7th floor is a small provincial town. None of this is an issue on the internet. Your web site can be as sophisticated as any competitor and can project your true business image rather than the image that your surroundings may suggest. Your web site can communicate who you really are or who you truly aspire to be.

10) Passive Income
You're only human. You can't be ready to do business 24/7. You have to eat, sleep, relax and do other things too. Your web site doesn't. Your web site is actively selling and growing your business every minute of every day. If you sell goods directly from your site your balance is growing whilst you're asleep. You wake up to orders in the book and cash in the bank.

Malcolm Cooper is a UK web designer based in Gloucestershire. Malcolm also owns and operates one of the largest online jewellry stores in the UK and applies that knowledge and experience in providing web services to other small and medium sized businesses.



Streamline your Business Website with a Content Management System
I talk with so many people who have small businesses and would like to have a web presence but don't know the first thing about how to even get started. Some of the reasons I hear are:
What Business Owners MUST Know BEFORE They Commit To Having A Web Site
Q1.Why would I need a web site? A1.
For Newer Sites, Web Marketing Depends On Titles & Links!
We all start out the same. Some have budgets, some don't. The one true factor out there is that we all want to expose our business. For 99% of us, starting out in the world of web marketing means a few things:
Building eCommerce Websites that Work - Part 2
Succeeding with an eCommerce website is a dream for many these days. It may seem nearly impossible at times, but it can be done. This series covers some of the basic success factors - things you must consider in creating, implementing, managing and developing a quality eCommerce web site. There are many ways to do business on the internet - and, not surprisingly, a lot of ways to both make and lose money. Mainly, I'm focusing on eCommerce sites intended to sell products of various kinds. Not every factor is going to apply to every site, but since a major failing of many internet entrepreneurs is the lack of multiple income streams, you'd do well to carefully consider all factors and apply them as needed in developing alternate revenue streams.
How To Keep Your Website Sticky
Developing a website with content that entices visitors to return over and over again is something that takes time and effort to put together. This checklist can give you a great start on creating a popular website that entices readers to hang around on your site.
Building a Great Intranet Taxonomy
While it may seem like a "quick and easy" task, defining the navigation structure and organization of your intranet site will be one of the most challenging tasks you will face in the course of your project. It is also one of the most critical success factors. The site structure, also referred to as the information architecture or taxonomy, is the foundation of your intranet. Creating an effective taxonomy is as much an art as it is a science. Use the wrong terms and your users won't be able to navigate by intuition. Make your site too deep and they will never find the content they're looking for.
The Dos and Donts of Launching a Small Business Website
Launching a new small business website is often a long and painstaking process. And for most small businesses, the endeavor rarely ends in success. The terrain is mapped with freelancers, firms, and consultants that don't offer the same services and most certainly don't charge the same prices. Projects are often riddled with unclear expectations, missed deadlines, and ridiculous hourly rates. What's worse is that many developers have the audacity to ask for even more money halfway through the project. Even after all of the hard work is complete, most companies don't even see a return on investment.
CPanel Fantastico - Features and Benefits
Fantastico is a 3rd-party cPanel add-on and can be purchased and added to the standard cPanel interface. Fantastico allows you to quickly install a variety of open-source scripts. By selecting a script and providing some basic information for each, you can install a script within minutes. Fantastico is designed so that the script you install is always the newest available.
Let Your Customers Redesign Your Website!
When you purchase a new item from a Yahoo! Store, you are asked if you'd like to provide feedback on the transaction. About two weeks after the initial purchase, an email from Yahoo! Stores shows up, asking you to provide feedback for the vendor. Whether your experience was good or bad, the opportunity is probably seized more often than not by customers.
How to Promote Your Law Firm Website On the Internet for Maximum Profit
Making maximum profit from your law firm website is important, but as a lawyer you might not have any clue about search engine optimization and Internet marketing for your legal site. However, it is not so difficult to poise your website to be successful online even if you are not experienced with Internet marketing and driving website traffic. All you have to do is review the following tips and include them in your website marketing plan. Before you know it you will notice that your website counter is recording more hits per day and telling you that your directories, keywords, and links are working.
9 Keys to an Effective Website
Many small companies choose not to invest in a professionally designed website, although a well-designed Web site may raise the company's level of professionalism and exposure ? AND drive business and sales!
12 Tips To Great Websites
Why do some sites succeed while the vast majority of others fail? More and more website owners are asking themselves these questions. The answers are often more obvious than you may think. Below are 12 tips for better, more successful web sites.
Do You And Your Website Have Credibility?
I recently received an unsolicited e-mail from some company offering me their search engine optimization services for $199. Even though I had absolutely no interest in the offer, just out of curiosity, I decided to check out this company with the various search engines.
Let Marketing Manage Your Website Content
The definition of the phrase "Content Management" depends on what the organization may need or a vendor may offer. There is no general purpose or standard content management system that can satisfy today's diverse business needs across the board. And so, factors for successfully implementing a content management system vary depending on individual business needs.
10 Things You Should Be Monitoring On Your Website
Every business needs to know how it is doing. That's the idea behind exit surveys, customer feedback forms, suggestion boxes and other devices. Without feedback from the customer, monitoring inventory, expenses, revenue and other benchmarks, a business can take a quick slide down a slippery slope, without the owner ever seeing it coming ? or being able to stop the slide.
Growing Your Meetings In CyberSpace
As increasing numbers of people search for information on the Internet, it becomes more imperative to have a compelling Website to promote and support your meetings.
Writing Effective ALT Text For Images
Anyone who knows anything about web accessibility knows that images need alternative, or ALT, text assigned to them. This is because screen readers can't understand images, but rather read aloud the alternative text assigned to them. In Internet Explorer we can see this ALT text, simply by mousing over the image and looking at the yellow tooltip that appears. Other browsers (correctly) don't do this. The HTML for inserting ALT text is:
Website Content & Usability
Writing for the web is totally different to writing for printed matter. We tend to scan content on the web hunting for the information we're after, as opposed to reading word-for-word. As a result of this, there are certain guidelines you should be sure to follow when writing copy for your website:
Things to Consider Before Starting a Website
In the time that I have been using the Internet, (since 1996) I have seen a lot of websites.� I have seen a lot of good websites and I have seen a lot that were just plain awful.� Here are some things to think about before you start a website.
Website Success is Key
The popular search engine Google indexes over 8 billion websites. Is one of them yours, or is your website just floating around in cyberspace and you're hoping your customers will just find you? Is your website a benefit to your organization or company? Is it just an expensive showpiece or is it of true value?