What Business Owners MUST Know BEFORE They Commit To Having A Web Site
Q1.Why would I need a web site?
- Improve my service by providing the existing clients with useful resources
That will help me to build up the loyalty of the clientele and get returning clients.
Examples: my contact details, this month special, technical info on the products.
- Obtain new clients via Internet That is how I am going to make new sales.
Example: local resident searching for "car dealers Geelong" on Google, will find my web site with latest stock details and pricing.
- My strongest competitors already have web sites! That is how I am going to match and beat them in the competition.
Q2.How am I going to achieve my online business goals?
A2.Initially I will have a nice but not an expensive web site.
It will be positioned on major search engines and drive potential clients to my business. It will be supported by a smart Internet marketing strategy tailored for specifically for my business.
That may include pay-per-click, email marketing or other methods. I will be spending more money on my web site only AFTER it starts generating income.
Q3.What is my web site checklist?
A3.Domain name registration, web hosting, web design, SEO - optimisation for search engines, Internet marketing, web site updates and web site maintenance.
These services are provided by different types of businesses. Some companies can deliver a complete web site service. I am going to ask my providers BEFORE I sign up how they are going to contribute to achieving of my online business goals. I will not sign up if they talk megabytes and technologies. I am interested in visitors and dollars!
Q4.What if I already have a web site?
A4.No matter how good is my web site - it will age.
I need to update it every 6 - 12 months. If your web site does not have a consistent targeted web traffic I may never get a Return On Investment.
If it is a case - my web site may need an immediate makeover.
Q5.What are the typical web site expenses, including hidden?
- Web site design and development: $500+ (one off)
- Web site hosting: $240+ (annually)
- Web site marketing: $50+ (monthly)
- Web site update and maintenance: $30+ (monthly)
Q6.What type of web site is for me?
A6.Typically there are 3 types of web sites on the Internet.
Depending on my type of business, its size and targeted audience I should choose from:
1.Basic presence on the Internet
Internet version of my business card and online brochure. Benefits:
- extended branding of my business
- all hours availability of information for EXISTING clients
- improved image of my business
- professional email address instead of my local ISP
Examples: legal and accounting firms, printing.
Costs:$500+, annual maintenance $250+
2.Powerful marketing tool
Interactive web site.
- make existing clients return again and again
- establishing special relationship with clients
- get NEW clients
Example: hardware shop, travel agency.
Costs: $1500+, annual maintenance $500+
3.Additional sales channel
e-commerce web site suits retailers and wholesalers of goods. Works really well if brands and characteristics of products are well known or easy to explain. Great business value if the price is right.
Examples: stationary suppliers, books CDs,DVDs
Costs:$2500+, annual maintenance $1000+
From Search to Sale
The Internet car buyer is an elusive animal. Trying to hunt them down for the kill is not to be taken lightly. Dealers across the country continuously ask me what other dealers are doing to improve their closing ratios and CSI. I am constantly working to bring more traffic to their sites but as the old saying goes - "you can lead a horse to water, but you can't make it drink". I have compiled some things that definitely make the horse thirsty and can provide a continuous water supply, but a little help from the dealer is still needed. This month we'll work to circle through the cycle of the Internet car buyer with an effective CRM process so that you can reach and keep improved CSI scores.
Non-Profits: Successful Online Strategies
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Let Marketing Manage Your Website Content
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Website Conversion Rate: More Keywords Equals More Sales
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Learn to Build a Better Online Business Website Using Keywords and Content
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Web Designer? You Dont Need No Stinkin Web Designer!
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Creating Websites that Cater to Exam Preparations
One of the things that Internet excels is disseminating information and knowledge across many brains and continents. In this global economy the aspirations of the younger generation is not bounded by countries or continents. They aspire to join the best universities or train to be part of great global business entities. The demand for these has become so high that aspirations are just the start but a lot of planning and taking courses is involved. For folks whose aspirations are quenched by local universities it is relatively easy as they can easily form study groups or circles. For the rest whose aspirations don't suit the popular trend in their current physical locality they don't have access to study circles. For these folks Internet is the main and sometimes the only tool available. There are many great Internet companies that cater to the needs of the folks. But this market is nascent and is evolving. This article provides a snapshot of what is offered by some of the popular online websites which would be really helpful for new comers who want to help for the countless dedicated niche areas.
Website Imperatives and Solutions
When you take a look at the most visited sites on the internet, what hits you in the face? Change, growth, new content. In a sense, a search engine is the perfect web site. By it's very nature, it grows and changes continuously and moment by moment adds new content. But, most of us are never going to build a Yahoo or a Google. The competition at that level is horrific.
Why do I Need a Website?
Cost Effective Advertising. Online selling. Increased geopgraphic range. Wider customer base. Efficient marketing. Improved customer support. Succesful market research. Customer feedback.
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