How Your Own Website Helps Your Small Business Grow
What do you mean, you don't have a website for your small business? Now that the Internet age is well and truly upon us, small business owners who haven't yet realised what a well-designed website could do for their business are getting harder and harder to find. If you're one of them, though, read on to find out how starting your own website could help your small business grow.
A small business website widens your client base
And it doesn't just increase it a little bit either - it increases it a lot! If your business currently gets most of its custom from pass-by trade, or from word of mouth, you could be amazed at the amount of new business your own website could bring you. When you get your website online, you're no longer restricting yourself to your own local area: your small business website can be seen be people all over the world, and any one of them could become your next customer.
The internet has made world wide trade easier and more common than ever before. Unless your products are exceptionally large or heavy, it's possible to ship them anywhere in the world relatively inexpensively, and thanks to online payment providers such as paypal and worldpay, you can accept payments from all over the world too. If you're selling services it's easier: you can communicate with your international clients by email, and send them your completed work the same way.
A small business website increases your marketing options.
Once you have your own small business website, a whole new world of marketing options will open up to you. Email campaigns, newsletters, pay per click advertising - all highly targeted methods of communicating with your potential clients. Not only is internet marketing relatively easy to do, it also tends to be cheaper than conventional marketing methods, which leaves you with more money to boost your small business in other ways. Selling online with a small business website
Owning your own small business website also makes it possible to sell your goods and services online.
Adding an ecommerce solution to your website allows you to sell almost anything, and as shopping online becomes more and more popular, NOT providing online services could mean missing out on a large share of the market. Shopping online is popular with consumers because it's easy: a few clicks of a mouse, and the product they're looking for is delivered straight to their door. Why not make it easy for them to buy that product from you - through your small business website?
Amber McNaught is co-owner of Hot Igloo Productions Ltd. - the small business specialists. Hot Igloo offer a range of services to businesses, including website design, public relations, internet marketing, copywriting and more. Visit their website at: http://www.hotigloo.co.uk
PIM Team Case Study: Creating Text Effects With PHP and GD
See how you can create graphic effects on text with PHP and GD - drop shadows, arcs, fonts and colors.
How To Start Your Own Website
I'm one of those people that always wanted a website, but had no clue as to using the internet. I could check my email and that was about it. I never heard of ISP, FTP or all those other "words".
Web Coach Tip: What You Should Know About DIY Web Sites
Recently, a friend asked "What's the deal with those DIY companies that advertise "How to get a website with everything your business needs for under $20 bucks a month?". "How can they do that?" she said.
Trinkets, Lockets And Empty Pockets
It never ceases to amaze me how many people set-up a website, without any type of plan or clue about how to promote it, how to write a sales letter, how to write an ad-- nothing!
Business Website Building Do?s and Don?ts
First, using a lot of web graphics, flash, banners and pictures on your home page may make it look fancy or cool; but it will slow down the loading time extensively. And lets be real here, most people that look at your web page will leave if it doesn't load in 3 seconds or less. Because most people are naturally impatient. If they click on a banner or link that leads to your home page, they expect to see it the second they click, all of it. Not too many people will sit there and wait for your web graphics, flash intro, banners or 30 pictures to load. Keep in mind that not all visitors computers will load pages as fast as yours may. Set your screen resolution at 800x600, or at least put a notice on your page what resolution your site is best viewed in, because people hate to have to scroll back and forth to read from side to side.
4 Rock Solid Reasons For Building Your Own Website
What is the point of having a website, you may ask, when the affiliate programme you have joined has provided you with your own web page to promote? This is a fair question. The answer has to be that with your own site - and of course your own domain name - you will have a lot more control over your business. Here are four reasons why you should be grabbing your piece of internet real estate - right now.
7 Ways to Gain a Professional Online Reputation
A professional online reputation is essential to the flourishing of any business big or small. Many business owners spend countless hours on the core operations of their business forgetting the importance their website has. Having an up-to-date website with a professional appearance and easy navigation can make or break a lot of potential business deals. Below are 7 ways you can gain a professional online reputation.
Better Web Site ROI: Efficient Online Business with SEO, PPC, Split Testing, and Forums
If you're looking for better web site ROI, chances are, the web is only one part of your business, you have a specific budget for your web site, and you want the site to not only carry its own weight, but why can't it make you some extra dough, too?
Stop Losing Precious Web Site Traffic to the Dreaded World Wide Web Black Hole
You work hard to build traffic to your web page. If you are not doing 1 simple step you are loosing a portion of all your web site traffic to the dreaded World Wide Web Black Hole.
Web Content Strategy 101
Your content is what gets you in search engines, speaks to visitors, and ultimately decides the success or failure of your site. Meanwhile, your content has to be updated at least once a month if you want to get return visitors and search engine traffic. You need to have a web content strategy for your site to succeed.
The Problem with Automated Accessibility Testing Tools
An automated accessibility tool is a piece of software which can test a web page, or even an entire website, for accessibility. Automated accessibility tools are useful because they can save you a huge amount of time. Don't want to check images for alt text on each and every page on your website? Run the site through an automated tester and it'll do it all for you!
Beware the Software Siren
I've heard several prominent web marketers mention in their classes and public forums how easy it is to create your own software. Why, all you have to do is run over to Elance.com or RentACoder.com and have some poor shmoe from Outer Slobvia whip out what you want. And all for the price of a few trips to Starbucks.
10 Things You Should Be Monitoring On Your Website
Every business needs to know how it is doing. That's the idea behind exit surveys, customer feedback forms, suggestion boxes and other devices. Without feedback from the customer, monitoring inventory, expenses, revenue and other benchmarks, a business can take a quick slide down a slippery slope, without the owner ever seeing it coming ? or being able to stop the slide.
A Beginners Guide to Server Side Includes
An Introduction to Server Side Includes
How to Make Your Own Free Website in 8.5 Minutes or Less
Designing and creating your own website does not have to be a laborious effort that takes weeks to complete. Instead, in less than 9 minutes you can have your web site designed and up and running as long as you have a host located and know what you want to upload to your web page. Just follow these tips to get your web page online and attracting customers today.
What Hosting Companies Dont Tell You, Could Hurt You?
Did you know that hosting companies overcrowd their servers despite all the issues caused by servers running hundreds of accounts? Are you aware of what happens if your website is hosted on a server that's overcrowded? You're probably thinking to yourself, "what do you mean overcrowd their servers?" Overcrowded servers mean big money for your hosting company, but also big problems for your website.
Conceptualize, Build and Publish a Web site
Conceptualize, Build and Publish a Web site - What's required to get started
Seven Daft Things Not To Do To Your Website
1. Splash pages
A website lets you put your products in front of a world-wide audience. It can help you generate new revenue, cut costs and build better relationships with both customers and suppliers.
Earn On Offshore Web Design and Development
If you have some experience in web site design and want to make good money you can try acting as IT-outsourcing partner. Learn more what you should know and how to start.