Webmaster Papers




Google
 
Web webhostingpapers.com




/pagead2.googlesyndication.com/pagead/show_ads.js">

What Does An Ex-Basketball Coach Know About Pulling Web Metrics?


In my previous life.....

Actually, my previous JOB life, I was a physical education teacher and the varsity girls basketball coach. This is where I learned about testing, or as my mentors on the internet say, "Pulling Web Metrics."

Simply put, pulling metrics is just testing your product or service. Your objective is to see how many sales you get out of a certain amount of clicks to your web site.

So what does my previous life as a coach have to do with your success on the internet? Great question, and now I will give you a great answer.

As a coach, I would test my girls in practice to see how many free throws each girl could make out of 100. I would do this everyday.

*For those of you who are not familiar with Basketball: A freethrow, also known as a foul shot, is awarded to a player who gets fouled by a player on the other team.

*I could get more technical with the rules, but this is all you really need to know about, for me to get my point across.

Now if Jane averages 70 made shots out of 100 freethrows, she is a 70% freethrow shooter. O'kay, next let's say Cathy averages 45 made shots out of 100 freethrows. This means Cathy is a 45% freethrow shooter.

Here's what I've learned from testing these players:

First, Jane makes more freethrows than Cathy. So if the game is close at the end, I want the ball in Jane's hands.

Why?

Well, if the score is close and Jane gets fouled, the odds of her making the freethrows are better than if Cathy gets fouled. This means more points...

And more points means victory for Jane, Cathy, and the entire team!

**Online Business is not much different**

On the internet you can test your products similar to how I tested my players in basketball. Now as a coach, I put my players on the freethrow line and asked them to take the shot.

Same rules apply online. You want your products put to the test. An easy way to do this is by utilizing Pay-Per-Click search engines. Google Adwords is a great place to start.

You can find out more about Google Adwords at: https://adwords.google.com/select/?hl=en

By utilizing Google Adwords you can test your products. Pay-Per-Click means you'll pay a certain price each time someone clicks on your advertisement.

However, you can find great keywords at low cost. If you need help finding good keywords, I suggest downloading Good Keywords. It's a free software program and has helped me find some great search terms.

http://www.iwanttips.com/gkwds/index.html

Marketing on the internet is somewhat different than my coaching experience. The statistics are much different. In basketball, I wanted someone who could make 70 to 80% of the freethrow shots taken in a game.

On the internet, I am shooting for a 2 to 3% conversion rate. That's right, I'm looking for 2 to 3 sales out of every 100 clicks. That doesn't mean I don't want more, but 2 to 3% conversion is a good mark.

Let's you are paying 10 cents a click, and out of 100 clicks you got 3 sales. And your price for your product is 40.00.

* 3 x $40 = $120.00

* .10 x 100 = $10.00

* $120.00 - $10.00 = $110.00 Net Profit.

You've got a good product that you can continue to test and market. If you had gotten 300 to 400 clicks and no sales, you'd have to take a good look at your product.

Sometimes people fall in love with a product before they test it. I've been there! It's always best to test, test, test!

Going back to my basketball analogy. The fact remains that Jane made more freethrows than Cathy. I want her on the line when the game is on the line.

Same rules apply when it comes to marketing online. I want to promote the products that "Pull the best Metrics."

And you heard that straight out of the ex-basketball coach's mouth!

About The Author

Jason is one of the owners of � 2003 GoVistiors.com which offers website traffic and the best traffic education. Your free 5 day ecourse is waiting for you at http://www.govisitors.com/epackage.html

jasonblackston@govisitors.com

RELATED ARTICLES


The Power Is In The Pipes: How To Get Maximum Leverage From Your Website
What is the most important part of your online business?Many people would say: "my website". And that'sunderstandable ? it's the most visible part of an internetbusiness.
Is Your Web Site Talking to Your Customer?
A while ago one of my clients approached me and mentioned that they were experiencing a serious problem with customer registrations (obtaining customer names and e-mail addresses), on their web site. They still had a lot of traffic, but were finding that the ratio between traffic and registrations had been dropping steadily.
How Web Templates Are Helping Online Businesses to MultiplyTheir Income
Web templates by nature are created to aid and ease the strenuous process of a typical web development phase. Idea collection, analysis, research, design are just a small part of a bigger picture. It is no doubt with the availability of web templates, we can almost eliminate the need of research and initial analysis, although not entirely.
Web Content: How Much Should I Pay?
When web content gets discussed on webmaster bulletin boards, the most common question is, "how much should I pay?" That question is both perfectly logical, and perfectly stupid:
Sticking To Your Plan
So you have a good idea for a business and decided that the Internet would be the perfect place to start it.
The Secret Benefit Of Accessibility: Part 1 - Increased Usability
Web accessibility has so many benefits that I really do wonder why such a large number of websites have such diabolically bad accessibility. One of the main benefits is increased usability, which according to usability guru, Jakob Nielson, can increase the sales/conversion rate of a website by 100% and traffic by 150%.
Server Side Includes (SSI) with ASP
People often have identical sections of code spread throughout many ASP pages, typically code at the top of the page (usually referred to as the header) and the lower part of the page (the footer). Similarly, you may have code that performs a certain set of instructions that you are repeating across multiple pages. Consider an example:-
Trust Us! Sending Credible Messages
A company must earn and keep trust or sales don't happen. Imagine that last Sunday, while you were reading the paper, you saw an ad for a great deal on a digital camera. You'd been considering buying one for a while, and this ad sealed the deal. You went to buy the camera, and the sales person told you they were sold out. They didn't offer you a rain check and instead substituted a different model for a "similar" price.
HTML Editors - How to Choose the Right One for Building Your Websites
There are lots of HTML editors on the market, however, you will want to look for one that has specific tools that will make building your websites easy, straightforward, and as stress-free as possible. Review the following requirements you should look for in an HTML editor.
Free Websites & Why You Should Avoid Them
It amazes me how many people try to build serious websites with free web host providers. Granted, we all love things in life that are marked "free", but it doesn't always make sense to go that route if it will cost you more in the long run.
Introductory PHP For Non-Programmers
When you started reading this sentence you assumed lo acabar�a en ingl�s. However, I didn't finish in English. This begs the question, 'In which language did I finish?' Unless I tell you the language, you'd have to run around and compare the words against known words in order to learn that it was Spanish, but I'd bet you'd give up and move on first. Servers work much the same way; if you don't let it know the language it assumes you're speaking to someone else (the browser) and sends it along. Servers aren't even friendly enough to give it a whack and see how it comes out.
HTML Editors 101 - Smaller Is Better
SiteSpinner
Should You Design Your Own Website?
If you're anything like most small business owners, you probably think that web site design is expensive - possibly too expensive for you to justify the expense. If that's the case, then it can be tempting to just design your small business web site yourself. You have a computer, complete with Microsoft Frontpage, you have a copy of Photoshop - why pay a web designer when you could just do it yourself?
Be Creative Before You Purchase Or Create A Website
Before you jump into spending coutnless hours on designing and publishing your website, or spending hundreds on having it done by anyone else you should plan out your full design (or structure). This is very important so that when it comes time to do this long-lasting project you will be well prepared.
My Yahoo Search - Beyond Bookmarks
Yahoo has long offered email, an online calendar, notes, bookmarks, and more through their free My Yahoo service. Now Yahoo has expanded this service even more by adding My Yahoo Personal Search to the mix.
Having a Domain Name And Web Site Gives Your Business The Key To The Door
Just like all things in life, the ways to run a business are rapidly changing and evolving. The potential involved with having a domain name/web site is staggering to say the least. A web site gives the consumer a 'shop front' that is not only open 24 hours a day, seven days a week, but is also situated right on their desktop. Instead of being locked into only the immediate area, the whole world's marketplace becomes your sphere of interaction.
Making The Business Case For Web Standards
Through the explosive growth of the Web, companies have realized the benefit of building a strong online presence. By publishing a website to the Internet, companies are able to build their brand, market their products, support existing customers, release publicity pieces, and even take orders. Lost in the feverish pace of growth however, has been an eye on the effect that their current web-building practices have on the bottom line and the future of their online presence. Not only does the website content itself have an impact on the company's income but so does the way the site itself is created.
If Its Done Its Done for: Make Your Website Part of Your Business before You Build
Web sites are an Ongoing Part of Business.
Warning: The Truth About Having a Web Site!
If you don't have a web site yet, are thinking of slapping one up or have one that simply isn't producing, this Warning is for you!
Make Your Web Site User-Friendly!
Making a web site is easy. Making a good web site is not so easy. There are many things you have to consider if you want to make a good and successful web site.