Web Sites ? Should I Learn or not?
A common dilemma most small and medium businesses face when coming to their web site is if they should take the time to learn how to build a web site or not? Here's my honest thoughts on this topic.
If you read my previous article you would know that a web page is fundamentally written in HTML (let's leave the dynamic stuff out for now). So, if you've got to create a web page you need to learn at the very least, HTML.
Is HTML difficult? Not really. But ask yourself:
What do I need my web site for?
What do I expect to do with my web site?
How much time do I have to spend learning?
How much time will it take away from my regular business?
There's tons of other questions you can ask yourself but this will do.
Learning a new "skill" isn't difficult if you have the right teacher. But then, once again, if you had to learn how to construct a house and that really isn't your background, would you do it? Or take something smaller, like changing your bathtub? How about a light bulb?
Do you see what I'm getting at? It all depends on the task at hand, the degree of your familiarity with the subject and your willingness to learn. Let me give you my own example. Sometime back we wanted to change the faucet off our kitchen sink. Here's the exact steps I took:
We went shopping to three Home and Garden stores.
Evaluated the prices, features etc.
Chose one faucet and brought it home.
Hunted around for the right tools.
Went to my borther-in-law's house and borrowed some more tools.
Came home and removed the old tap.
Fixed the new tap.
Literally. The entire episode took me an entire day. Now, some of you may laugh and say, "What? I can do it in two hours!". My response would be, "Yes! Certainly. But if you aren't a programmer (and I am) can you write a program in two hours?". Ah ha! Now you get it? You see, I'm not good at fixing taps. I had to "learn" how to fix taps. I knew how to do one in my country of origin (India, by the way) but had to learn the new way of doing it here.
In the end, I asked myself, was it worth it? Definitely not. My time is far more expensive than experimenting around trying to learn something that I really didn't want to do.
On the flip side, we wanted to make some jam during the summer. It was something I truly wanted to do and walked into the whole situation fully knowing I had to learn and that it would take some time from me. However it was worth it. I can think of many situations where this same analogy applies. For example, painting my bathroom (I did it) as against painting my living, dining rooms (I got a professional painter).
The same applies to the web business. Ask yourself, how technical are you? Do you enjoy learning new technology? Most important, if this isn't really your primary business, would you rather spend your time doing something entirely different? Perhaps yes, or no?
The unfortunate problem is that several software vendors today tell you you can build a web site within minutes. And they are right. If you like what their product builds for you. Some even tell you, you don't need to learn HTML. Yes. Once again, if you can conform to their design, great. But the minute you want to change something that does not conform, now you have a risk of blowing it all up. How much time do you want to invest in "fixing" things? Also think of the work that would be involved if someone else takes over from the mess you've left it in? All of this costs.
So, in the end you really need to decide if it is worth it in you learning something new? If you've consistently gone around this article and nodded yes to all of my questions, then go ahead and take the plunge. You will be able to do it and will succeed. However, if you've got that small nagging voice at the back of your head telling you you really don't have the time or the inclination, then don't do it.
Finally, if you've never built a web site or created a web page, and you need one for your business, I personally recommend you get a professional to do one. I'm sure you would have made the right decision.
Till next time.
Delivering Net Results to Small Business
Author of numerous articles on web development and Internet Marketing
10723 159th St, Surrey, BC V4N 3J1 Canada
Why Do I Need A Web Site?
Even though the Internet has been around for a long time and many people are "educated" about the Internet, most have little knowledge about what a web site is and what can it do for their business.
Creating Compelling Content , Write It and They Will Come
In a previous ezinearticles.com article,"I Need real visitors, Not Search Spiders" we discussed the need for content. Well written, insightful, informative content will bring your readers/customers in and keep them on your site Long enough to hear about your products or read about the event you are sponsoring. What ever the object of your desire is content holds the key.
Have You Got Your Ear To The Ground Or Your Head In The Sand?
What happened on your website yesterday? What about last week or last month? How about in the past hour? How many visitors come to your website as a result of using a search engine? How long do people stay on your website for on average? Which pages do your visitors go to?
Flash Deadly Sins (That Can Kill Your Web Business)
Looks like every client wants a Flash site these days but the reality is...as flashy as these sites may look, there are many negatives you may want to consider before delving into Flash.
Abandonment - Why Visitors Don?t Turn Into Customers
Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate. This misguided focus is the road to ruin because it fails to take in the issue of abandonment.
Duplication vs. Individualism
How can we add Word Rich Content to our Websites without overtly duplicating others website content, and as an end product maintain our own Individualism?
How to Maximize the Value of Every Visitor to Your Website
While most marketers are beginning to understand the critical importance of maximizing conversion rates, few are tracking or working to maximize another critical measurement of website effectiveness.
HTML Editors 101 - Smaller Is Better
Web Design for the Professional Magician Part I - Selecting the Perfect Domain Name
Selecting the Perfect Domain Name
Planning Your Website for Success
Most people know they need a website in order to publicise and promote their business but very few people know what they want in their website. Fewer still are those who can actually sit down and plan their websites well.
How Does Your Website Make Me Feel?
When people think about the Internet, they think about technology. When people hear that I am a Website strategy expert, they see me as a "techy type".
Website Success is Key
The popular search engine Google indexes over 8 billion websites. Is one of them yours, or is your website just floating around in cyberspace and you're hoping your customers will just find you? Is your website a benefit to your organization or company? Is it just an expensive showpiece or is it of true value?
The Power Of CPanel
cPanel is a control panel for your website and allows you to set up and manage your web account through a graphical interface instead of having to use command line. This means that you can make changes to your website without having to learn to use a command line environment. There are a variety of control panels out there, most offering a graphical interface and granting access to email management, FTP, subdomain administration, website statistics, etc. With a control panel, you can add/remove email accounts or view disk usage and statistics for your site by clicking on a shortcut and entering the appropriate information.
Creating a Sticky Web Site
When used to describe a web site, the term "sticky" refers to a site that is able to get viewers to stay at the site longer and come back frequently. Sticky web sites are more likely to turn viewers into customers.
Tips to Protect Your Downloads or Products
1. Upload robots.txt file in to your root directory and include the folder name where you set your downloads.
Web Site Optimization: How To Speed Up Your Web Site By Minimizing Your GIF and PNG Image Bit-Depth
Are bloated images slowing down your web site and causing you lost business? Images comprise over 50% of the average web page so putting them on a diet is essential to improving web performance. One of the best ways to optimize GIFs and PNGs is to minimize the "bit-depth" or the number of colors within your images.
Growing Your Meetings In CyberSpace
As increasing numbers of people search for information on the Internet, it becomes more imperative to have a compelling Website to promote and support your meetings.
Guidelines for Web Page Optimization
Below, I have listed 8 simple steps that you can take to optimize your web pages. By following these, you will improve your chances of increasing your rankings:
Having a Domain Name And Web Site Gives Your Business The Key To The Door
Just like all things in life, the ways to run a business are rapidly changing and evolving. The potential involved with having a domain name/web site is staggering to say the least. A web site gives the consumer a 'shop front' that is not only open 24 hours a day, seven days a week, but is also situated right on their desktop. Instead of being locked into only the immediate area, the whole world's marketplace becomes your sphere of interaction.
Tips for Building a Great Business Website
A website is lifeline of internet home business. In order to succeed you must have a website that that meets the general criteria of accepted standards. Flavor of each site varies according to the intended business and choice of the owner. But there are guidelines which should be kept in mind while you work to develop your own e-shop.