Color Psychology in Marketing
On the internet we don't deal with face to face selling. The internet is a visual and psychological medium. The words, or sales copy, on your website have by far the greatest psychological impact on your visitors and thus becomes your most important communication and sales tool.
But another important psychological aspect of your website that is often overlooked are the colors. Yes, that's right... I said colors.
Just as you use words to express yourself, colors can be used as an expression as well and are a language all on their own.
The background color of your website, the color of your header, the color of your text, headlines and sub-headlines etc. can all have a psychological impact on your visitors.
Here is a list of some of the common colors and what type of psychological emotion they invoke in people:
RED is associated with love, passion, danger, warning, excitement, food, impulse, action, adventure.
BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism.
GREEN is associated with money, nature, animals, health, healing, life, harmony.
ORANGE is associated with comfort, creativity, celebration, fun, youth, affordability.
PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.
WHITE is associated with innocence, purity, cleanliness, simplicity.
YELLOW is associated with curiosity, playfulness, cheerfulness, amusement. PINK is associated with softness, sweetness, innocence, youthfulness, tenderness.
BROWN is associated with earth, nature, tribal, primitive, simplicity.
GREY is associated with neutralality, indifference, reserved.
BLACK is associated with seriousness, darkness, mystery, secrecy.
You can use the above as a guide when choosing colors for your website. It really boils down to your target audience and what psychological message you want to convey in colors.
Blues and white backgrounds work best for business sites. Maternity sites should consider some pink. Golf or lawn sites sites should consider green. Food sites should consider red, etc.
There are also numerous shades of the same color that you can use too. Here a link that lists 216 colors that work in all browsers:
It also boils down to common sense too. As far as using colors in text, black text on white backgrounds may be dull but it is the most readable and pleasing to the eye.
Yellow text on white background is not only unreadable, but causes eye-strain which will have people leaving your site quickly. Nothing will lose sales faster than eye-straining text.
Here's a link for a "color wheel" that shows which colors compliment each other, and which ones don't:
In conclusion, not only can the sales copy on your website have a psychological impact with words but the colors you use can as well.
Use them wisely...
Your Site Map: Spider Food or Just A Light Snack?
Mechanical spiders have to eat. In fact, they usually have bigger appetites than the real-life spiders you squish under your shoe. What spiders am I talking about? The automated programs sent out by search engines to review and index websites. These "spiders" (sometimes called "bots") are looking for a reason to list your site within the database of their particular search engine. It's hard work roaming around the 'Net non-stop, and these little guys need some nourishment from time-to-time. In fact, when spiders find some hearty "spider food" (a.k.a. a site map with some meat to it), they sit down to stay a while. That's a good thing!
How to Design Website Which Google Likes
Are you going to design or redesign new website or thinking for it, then first read below given points, which google likes in a website, Google Information for Webmasters.
How Do We Know When Its Time To Redesign Our Web Site?
A question we frequently get asked is, "how do we know when it is time to redesign our Web site?" The answer undoubtedly varies.
Breathe New Life Into Your Half-dead Website By Using Words That Sell
This article may come as a surprise to you.
Top Ten Fonts for Website Design
The top ten fonts for website design might change in order, but for the most part the fonts that make up this list stay the same due to their popularity. In general, the top ten list includes Arial, Frutiger, Futura, Gills Sans, Helvetica, Lucida, Optima, Palatino, Agfa Rotis, and Univers.
How to Choose a Website Design Company
The internet is full of web design companies pleading for your business. They all look great! Not sure which company to select? By following these simple steps, you'll be able to select the perfect designer for your business.
Give Your Web Wite Visitors What They Really Want - Information!
Surfing the internet is basically an information-fest! From intellectual discussions to the bizarre...people surf the internet for information more than products or services. Through sites that offer information -sales are generated indirectly which is perfect. By offering valuable information to your visitors, you start a marketing relationship just by creating value in your website.
Elements of Graphic Design for Your Website
We've all seen them. Poorly designed web sites that make you cringe as soon as they load. But how do you keep your website from becoming, well, ugh. You could hire a professional web designer, and that's expensive, or maybe you already hired a professional, or someone who claims to be professional, and you don't like what they're doing with your site. It all comes down to the K.I.S.S. principle; keep it simple stupid. And you're probably asking well what does this really mean for web design.
Web Site Accessibility
Making your site accessible means making it available to be used by all. It's too easy to think that what looks ok to you will do for all. Unfortunately, things aren't that simple.
Design Your Site For Your Customers
The most important person that you need to please when you design your site is your potential customer. I can not stress that enough.I have clients who have told me "I don't like this design or that one or I like these colours", etc. I want to please my customers so I try to create a design for them that they will be happy with, of course. But my clients don't often think of their site visitors or their own potential customers when they ask me to design their site. Sadly most are thinking primarily of one thing - how to make money from their website. And because their focus is on making money rather than pleasing their customers, more often than not, the website won't sell. And as much as I try to advise them on how they can improve the quality of the site, they stick to their own ideas of what the site should look like. Then they email me later on and ask me what are they doing wrong. Oh brother!
Web Design for Ecommerce
Your website is your tool for showing the online community an image of your Drop Ship retail business. Whether or not your business succeeds depends heavily on your website. If your website design is user-friendly, more visitors will purchase your products or subscribe to your newsletter. This will ensure that you are not wasting the time and money you spent attracting visitors to your website. It does not pay to drive large amounts of traffic to your website and have 99% of them leave due to poor content and navigation.
7 Web Site Design Mistakes That Will Lose You Clients
In today's world, a web site is virtually mandatory for any successful business. But there are web sites that will win you customers, and there are web sites that will lose you customers. Good design has a lot to do with which category your web site will fall into. But what is it that makes good or bad web site design? In my personal opinion, a good web site is one that's simple, informative and gives me a reason to come back frequently. That's what you should get from a good web designer/writer team. Bad sites, on the other hand, are complicated to use, slow loading, confusing or just plain annoying. Here's a list of my personal top 7 turn-offs as far as web site design is concerned:
Cascading Style Sheets for Better Web Design
In cascading style sheets you can specify how your web pages will be presented on the screen by simply predefining page elements such as fonts, headers and links.
Color Scheme for Your Website?
Yes, in a world that is obsessed with makeover madness, even your website needs to follow specific color guidelines when picking out "what it will wear". The colors you use when designing your website tell an awful lot about your business, though you may not know it.
Hexadecimal Color Notation on the Web
When designing elements for your webpage, you will often be called upon to specify a color. For example, the code for a span shown below specifies that the color of the text within the span will be yellow.
404 Error - The Page Cannot be Found
A "404 Error" happens when the web server you are on cannot find the page that you requested. This type of error is quite common and is seen all over the place.
Title Tags - How to Make Them More Effective
The title tags of your web pages are more important than most web authors realize. Once you understand why the title is so important, you can easily write more effective title tags.
Handwriting Font Tips - The Personal Touch That Makes a Difference
Most websites use similar fonts and as a result have a generic look. So, if you want to differentiate your look and also add a personal touch to your website, consider using handwriting fonts. These fonts really make people feel more comfortable with your site because it is personal rather than computerized, or at least that is the feeling that is portrayed. There are many additional uses and tips for handwritten fonts as well that will give you an idea of ways to use these fonts on your website and why.
Why You Should Use CSS
It seems more and more webmasters are using CSS for the design and layout of their sites rather than depending on tables and HTML mark up. As well as being more efficient in terms of page size and reusing CSS templates many webmasters believe that it also contributes towards search engine friendliness.
5 Instant Tips for More Online Sales
Even after you've managed to bring traffic to your site you may be losing sales because of problems with your site's usability. What's "usability"?