Webmaster Papers




Google
 
Web webhostingpapers.com




/pagead2.googlesyndication.com/pagead/show_ads.js">

No More Jargon! Pamper Your Audience!


When your company built its website, did you think about the content (the text) of your site? Did you write it for your customers? The answer to these questions is often 'No.'

The first mistake most companies make when filling their website with content is overlooking who they're writing for. The most common group they write it for is themselves. They fail to notice that the website is not for them, but their customers.

This oversight can define what content is then used for the site. Technical jargon and marketing waffle is used, and the Board is happy. You see, they like marketing speak and they know their products/services ? so they assume knowledge of the products. This results in a website that's not informing the customer of the information they need to know. The customer feels saddened and useless, and shops elsewhere.

So why not increase sales, write better documents and pamper your audience.

So how do you ensure your site is void of jargon? Aspiramedia web design have launched a free website for this reason ? No Jargon. So what it's about?

About "No Jargon"

It's a campaign:

No Jargon focuses on making the Internet free of jargon; it's as simple as that.

It's a showcase:

As part of the No Jargon campaign, jargon-free sites are showcased. So help No Jargon by submitting your website.

It's a collection of resources:

No Jargon aims to help. A resources page helps to and informs about ditching jargon and adopting clear language.

Author: Andrew Faulkner of aspiramedia web design.
(http://www.aspiramedia.com - aspiramedia web design)

No Jargon: http://no-jargon.aspiramedia.com - No Jargon Campaign

RELATED ARTICLES


Understand Your Color
Any design on a web application involves the effective input of color scheme in order to impress web surfers, instill a certain image or identity associated with the kind of web site it represents, and add impact to the web pages. However, very few possess the talent and skill of developing a harmonious color scheme. There are even very talented Web programmers who can develop just about any kind of application, but, for the life of them could not understand anything about color schemes.
Dos and Donts in Web Design - part 2 (content)
Do know your audience
A Web Site That Sells Is All One Needs To Have A Successful Online Business!
There are more than billions of Web Sites, running Online Businesses, offering products and services. But only a few Web Sites manage to make any sale.
Ten Design Mistakes to Avoid
Avoid these mistakes and your site will be steps ahead of your competition.
Web Site Redirection - How to Implement a 301 Redirect
You just created a new web site but want to pass on the search engine rankings of the old one to the new one. What is the most effective and spider/visitor friendly strategy to implement your web site redirection? You should use a 301 redirect.
Are Web Templates Worth It?
First off, I am a designer. Now you're thinking, here's this guy trying to convince me to hire a designer costing a few hundred to a few thousand dollars instead of buying a pre-made web template for about $60. Well, these days most companies don't have the money to invest in a costly web site and there are thousands of hungry web designers out there, plus now there are web template resources. These resources can equal great value and effectiveness for the customer as well as increased business for the web designer.
Do You Hate Your Website? Web Site Sales To Hit $316 Billion Over The Next 6 Years
What dollar amount does your web site contribute to this $316 billion dollar trend?
The Key to Getting More Magic Shows Booked Online
This article is the result of a conversation I had with a magician about his website. He wanted to know if I could build him a nice looking site that had his name and contact information on it. I explained to him the purpose of having a website and what you want visitors to do when they land on your site.
The Seven Deadly Sins of Web Business Design
Before you take a road trip it is usually a good idea to know where you are going. It is the same when you are building a business, creating a marketing plan or building your web site. Know what your end result will be when you are planning and designing your site will help you to build it properly from day one.
Basic Web Design Principles
Home Page
Revising Your Site - What Happened To My Search Engine Placement?
As of September, Smartads went through what so many have done before. I changed the entire site. I knew what it meant. It means that your search engine placements your probably so proud of are probably going to be lost in the process.
How to save money on a website
Know what you want
Some Useful Common Site Ideas
In my web surfing adventures, I've found a few site elements which make surfing easier and more enjoyable. There are no concrete, hard- and-fast rules to follow - these are just observations of some things which I virtually always look for in a site.
Event Planning Must Include An Event Website
As part of your event planning you should seriously consider registering a special event domain. That should in fact be the first step for your planning of any event.
Want to Increase Your Online Sales? Make Sure That Your Web Site Has a Unique Selling Proposition
If you own a web site or if you are going to build a new one, the most important thing about your site is to achieve as high as possible visitors to sales conversion rate.
Ten Basic Steps For Building A Web Site That Works
1. Assemble a web site development plan that is integrated with your overall marketing processes; the content should be consistent with offline materials, the graphics/images don't have to be identical with traditional media, but should be consistent with your overall branding, style guide, usage of colors etc.
Creating Your First Website
Building your first website can be very frustrating. It looks fairly easy, but almost always turns out to be more complicated than you expected.
Fast Web Design For The Skint Webmaster
About two years ago, I had a go at commercial web site design. I put a medium-sized ad in a London classified ad paper. Nothing fancy: "Web designer seeks work ..." etc. This was expensive, about �500 for a month's run.
TEN Answers That Turn Your Visitors Into Your Customers
You know... Before purchasing your product a person comes to your order page minimum of 7 times? Nobody buys a product or service in their first visit. People search, compare, estimate, test... They look for affordable and good product that fulfil their needs.
Website Design Firm
Website design firms come in all shapes and sizes.