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Top Ten Website Design Secrets for Internet Marketing Success
When it comes to marketing your website, you should really work on the design of your site and optimize it so it makes you the maximum amount of money per visitor as possible. The design of your website is very important and plays a huge role in your website's success or failure. Consider the following tips when designing your website:
Secret #1 - Clear Writing
It is very important when you write copy, or have copy written by a professional, that it be very clear and to the point. You do not want visitors to have to guess what your site is about, you want to make it clear up front.
Secret #2 - Include Links
Include links to other websites that have indirectly related products. Then, have the websites you link to link to your website as well. This will really help you out with improved search engine rankings and is well worth the effort.
Secret #3 - Make Graphics Small
You want your web pages to load quickly so avoid using large, detailed graphics that will slow the loading time of your website down. Most people won't wait for large images to load and will simply move on to a competitor's web site. It does not matter how great the graphic is if nobody ever sees it so keep this in mind when designing your website.
Secret #4 - Free Tools are Available
There are many free tools available on the Internet to help you design your website. Utilize these tools to create a professional website that attracts as many customers as possible.
Secret #5 - Be Persuasive
Always be persuasive in the copy you provide on your website. People are visiting to decide whether or not to buy from you so make sure that you persuade them to stay on your site and make their purchase from you.
Secret #6 - Use Text More Than Images
Use more text than pictures and graphics. There are two reasons for this. Reason number one is text loads quicker than graphics and people are not going to stick around a long time waiting for your website to open. Reason number two is that search engines rank your website on its text or content, not images. You need good quality content that will make the search engines rank your pages high.
Secret #7 - Organization
When designing your website, it is important to keep it very well organized so that your visitors will be able to find exactly what they are looking for quickly. If you do not design your website with organization in mind you will lose customers.
Secret #8 - Include Valuable Information
Make sure all valuable information is readily available. Anything a customer might need should be included on the website, from phone numbers to directions or any other important information.
Secret #9 - Focus on Prospective Client's Needs
Throughout your website and copy you want to focus on your client's needs and how you can solve their problems with your services and products. Nobody is going to your website to learn about how you got started, they're looking to buy your products. Focus on this to increase your conversion rates and boost your income.
Secret #10 - Banner Exchanges
Exchange banners with other websites in order to make your page look more professional and to increase your visitors.
Michael Turner shows you exactly how to increase web site traffic in his free 7 part mini-series. Grab it today at http://www.powertraffictactics.com/
A Crash Course on Graphic Philosophy 101
Novice and professional graphic designers, we are aware that you know the basic principles of graphic philosophy. But then, as workers of art ? though digital and graphic art already borders in commercial arts, there's no harm in continuously improving our craft through constant study and practice, is there? Really great graphic designers I know have come to their status because of painstaking application and study of their past works.
The Next Marketing Tool: Deisgn
Design sells. It's something that all of us know, but few of us consciously acknowledge. There is an age old adage that warns people not to "judge books by their cover." In other words, we shouldn't judge people or products by their appearance. But this isn't true in America. We do judge books by their cover ? in fact we spend billions of dollars on products that have prettier "covers."
Can a Webpage Created Without HTML?
The HTML editor is usually a webpage design software that has a GUI(graphic user interface) which makes it easier to design a webpage using the File Menus. This is good for the non-programmers and non-technical people.
User Experience and Search Engines: If Your Home Page Could Only Talk
Dear web site visitor.
Plugging the Dreaded World Wide Web Black Hole is Just the First Step
You have created your custom error page so now all of that traffic that use to go into the World Wide Web black hole now stays on your web page. But if you don't do the following 15 Minute exercise once or twice a month you are not Maximizing those Lost visitors
Click Here
See, works every time. Seriously now, for some reason people keep leaving your website and you can't figure out why. Try putting a "Click Here" button at the bottom of your page that does not specify where it will redirect your customer to. This link should lead to a more interesting page; one that you feel should not be missed. It is amazing that people fall for this, no matter how bored they are on your site, with a "Click Here" button; chances are many people will push it just to see what happens. Some people even get a little deceptive and play mind games by putting a "Don't Click Here" button on their page. OF COURSE you'll click a "Don't Click Here," it is human nature.
Secrets to Using Color on Your Website and Common Pitfalls to Avoid
Colors have long been known to have psychological affects on mood and interpretation. So, when you are designing your website, you should keep in mind the influence color might have on your visitors. Do some research to find out which colors promote your product and services best as well as which colors make visitors interested in buying your products. You should take all of this into account in order to create the best atmosphere for buying that you can.
Using Server Side Includes to Simplify Your Web Design
An "include" file is a piece of code that can be put into a seperate file -- for example -- your navigation bar -- and then "included" in a number of other pages. This has the very useful advantage of allowing you to retain consistency over a very large number of pages, and then make changes to all of those pages by just changing the include file.
Basic Web Design Principles
Home Page
Put Up A Website And Start Promoting In About An Hour
I can't figure out people who have products or information to sell who do not have a website. With some people, it's fear of technology; others just haven't realized that we've entered the electronic age. If you are not in the latter category, and you are reading this article, put up your website today -- it will take you about an hour!
Website Redesign for Existing Websites
Does your website need a re-design? Here are some questions to ask yourself when you are looking for investing in your website redesign.
To Hire or Not to Hire a Website Designer
In the early years of the internet the actual design of a website was either very basic or had to be done using a software package that needed a specialist to use it. Not surprisingly, website designers were in short supply and could command huge fees for their services. All that has changed dramatically and website design is not such a complicated procedure as you might think.
The Ultimate Web Site Marketing Strategies That You Should Know
Most of us know that we need to advertise our products and our services, some of us still believe we are too small to invest in a advertising campaign. Now while a full-fledged marketing effort may be too much for your operation, it is however crucial to your success that you are involved in some kind of marketing activities. While putting a few strategies into action will make a big difference to your business and will certainly help in reaching your intended audience. However, if you do not spread the word about your business, no one will know you are there.
How to Create an Enjoyable Web Page Design
Novice and professional designers alike ? you may probably be skilled enough of any one or all of the techniques in creating a Web page and designing them. However, not all designs, even those made by authorities in the field, prove to be enjoyable and entertaining enough for the users. This is a fact that we hope does not irk some of our design enthusiasts and discourage them from honing their skills.
Your Website Hurts My Eyes: 7 Reasons to Tone Down Your Advertising
So you're on the computer, as usual. Your eyes are smarting. Your back hurts. You want to jump in the car and sail down the highway with all the windows down and your hair flapping in the wind. But before you call it quits for the day, you have to look up just one more thing. Maybe it's web marketing, maybe you want to buy some artwork to hang in your office. Off to Google you go.
How to Create a Favicon for Your Web Site
One of the simplest things you can do to give your site 'identity' and to make it stand out from other sites is to use a favicon (favourite icon). They are the little logos that go next to the website listing in your favourites folder, and pop up in other places, (depending on your browser and operating system). To see one, go to www.bigwowwebhosting.com. Bookmark the site, open another browser window and then go to open the bookmark you have just made. The 'B' next to the words 'Big Wow Web Hosting- Home' is the favicon.
Good Content Pays!
Traffic to a site can be a blessing or a curse. Visitors who find what they are looking for, are engaged in what the site offers, and/or come away with a positive impression become the site owner's best allies and customers. But lead a visitor to believe that they will find what they are looking for and then not provide on your promise and you will find yourself being stabbed in the back repeatedly by people you will never know. As discussed in another article, "What Are the Benefits of Good Design on the Web?" the task of the site owner is not simply to ask all the right questions and make sure the designer interprets the answers correctly. Just as challenging is the need for the correct content-content that is largely dictated by the answers to the same questions so important to good design: Who are the visitors? What are they looking for? What is their situation, are they rushed? Are they knowledgeable? Are they looking for opinions or facts? Are they the kind of prospect the site owner is looking for?
How Does Your Website Measure Up?
Does your website make a good first impression? Is the navigation intuitive? Is the content appropriate for your audience? You've had your website up and running for a while now but you've always had a nagging suspicion that your website is lacking effectiveness and you just can't put your finger on it. You've dabbled with colors, added/removed images re-written the text but it still feels as if everything just isn't working together. Wouldn't it be nice if you had a way to sort things out? Well now you do!
The Psychology of Color in Web Design
Persons engaged in website design, here's a scoop for you! Would you just like to know that by understanding the basics of cognitive psychology around color and patterns, we could further improve our Web design!
Usability and Considerate Design
I hate to imagine that in your web development project team meetings, the one thing that will be overlooked is consideration for the end user. Yet, how many white boards have you seen lately that have "ease of use", or "be polite to customers" scribbled anywhere on them? Rather, the discussion hits on revenue generation, business requirements, colored backgrounds and information architecture. All good things, of course, but I'm quite sure you all want somebody to use it too, correct?