Webmaster Papers




Google
 
Web webhostingpapers.com




/pagead2.googlesyndication.com/pagead/show_ads.js">

Quality Web Copy is the Key to Success


Many websites make the mistake of being all flash and no substance. Nothing irritates potential customers more than visiting your website hoping to find information and instead seeing only blinding color and flashing borders. Of course, you want your website to be attractive, even snazzy, but if there is no useful information included in well-written copy, customers are going to go elsewhere.

Offering your potential clients and customers informative, well-written copy is one of the most important aspects of maintaining an effective website, one that brings you new customers and keeps the old ones satisfied.

When you write your web copy, it is important to realize that people read differently on a computer screen than they do on paper. People tend to scan online, rather than read every word. Web users also tend to be busy, goal-oriented people, and they want information presented in a no-nonsense kind of style.

Effective web copy makes every word count. Avoid making empty claims like "We're the best ever company in the world!" Your customers are smarter than that. Explain why your company is better than others. Give facts, and be straightforward. Avoid long paragraphs that beat around the bush.

Humor or off-color writing can turn off potential customers when you include it in your web copy. Remember, it is the World Wide Web, and a joke in one culture can be an insult in another. Write in a universal, culturally-sensitive way and you will appeal to a wide audience.

However, that does not mean your copy must be boring. Be creative! Include customer testimonials and comments. Explain what your business has to offer step-by-step. Describe why your business is different from others, and what makes it unique. Also, be sure to write and spell correctly, and your copy will be an effective tool to help your website succeed.

Alan Richardson publishes "Successful Marketing Strategies" an informative newsletter full of internet marketing strategies. He is also the owner of Home Business Discovery where you will find informative articles about internet marketing and get a Free subscription to "Successful Marketing Strategies".

RELATED ARTICLES


Building Web Sites Using Web Templates
Gone are the days when you had to rely on a web-designer to design your websites. New technologies with innovative ideas have brought out a new variant to this trend in the form of ready to use website templates.
Becoming A Website Designer
The ability to create simple, attractive and functional web pages is a highly marketable skill. There is a huge and growing demand for websites and web content, especially for smaller organizations who often can't afford to hire a full-service web design firm.
Is A Picture Really Worth a Thousand Words?
The great debate: how much copy you should have on your site, particularly on the home page?
Maximising Web Site Viewability - Browsers
With so many different configurations internet users have their computers set up with, it can be difficult to decide how web sites should be configured so that it is viewable in as many configurations as possible.
Your Graphics- Are They Really Working For You?
(Making Your Graphics Work For You)
Put Up A Website And Start Promoting In About An Hour
I can't figure out people who have products or information to sell who do not have a website. With some people, it's fear of technology; others just haven't realized that we've entered the electronic age. If you are not in the latter category, and you are reading this article, put up your website today -- it will take you about an hour!
Dos and Donts in Web Design - part 1 (design)
Do use a consistent look and feel Your site should stand out as a whole. Use the same look and feel for all the pages at your site. This way your visitors have a sense of recognition when they visit various pages. Using stylesheets makes it much easier to maintain the look and feel of numerous pages.
Getting Along With Your Web Designer
You're all ready to get started creating your web presence and you've found a skilled web designer to build your website for you. Do you know what he needs from you to do an efficient job? Good web design requires cooperation between the architect and the user to create a product that will serve its intended function, and you don't have to be an internet expert to do your part. There are a number of things you can do when working with a web designer during the building and maintenance phases to smooth communications, reduce confusion, get work done faster, and get the results you want.
Make Your Site Quick To Load!
The time it takes to load your site can make or break a visitor's first impression of your site. If your site takes too long to load, the visitor will click "Stop" or "Back" and leave your web site. If you are a business and offering people important information, it is critical to have a nice design, with a quick load time.
Web Design for Ecommerce
Your website is your tool for showing the online community an image of your Drop Ship retail business. Whether or not your business succeeds depends heavily on your website. If your website design is user-friendly, more visitors will purchase your products or subscribe to your newsletter. This will ensure that you are not wasting the time and money you spent attracting visitors to your website. It does not pay to drive large amounts of traffic to your website and have 99% of them leave due to poor content and navigation.
How to Double Your Online Sales Without Spending Another Dime on Advertising
Learning how to convert visitors to your web site into buyers, is the single most important factor affecting the success of your online business. If you don't have paying customers, your business will fail.
Usability and Considerate Design
I hate to imagine that in your web development project team meetings, the one thing that will be overlooked is consideration for the end user. Yet, how many white boards have you seen lately that have "ease of use", or "be polite to customers" scribbled anywhere on them? Rather, the discussion hits on revenue generation, business requirements, colored backgrounds and information architecture. All good things, of course, but I'm quite sure you all want somebody to use it too, correct?
Graphic Design Using Color
Color is everywhere and conveys a message even if we don't realize it. While this message can vary by culture it pays to know what colors "say" in your own corner of the universe, and even what color means to your target market.
Professional Web Design Companies - How to Avoid Getting Ripped Off
Building a website that is exactly what you want and has all of the components you believe will impress customers is not easy. Your website needs to make searching and buying as easy as possible for your visitors and sometimes it is best to seek help on your website design. You may want to seek out a professional web design company to help you design your web pages so you can get started online. However, web design companies are notorious for quoting one thing and billing something significantly higher. What you need to do is know how you can avoid getting ripped off before you ever do so you can avoid the situation if at all possible. Read the following suggestions to help you avoid getting ripped off.
Content - the Key to Long Term Success
Every day internet marketers are inundated with the latest fad or must have program. But the one tried and true asset which is vitally important to the long term success of your online business is valuable CONTENT. In fact, content can do more to build your business and profits than just about any other resource or service available.
6 Tips To Improve Your Business Website
There are six important characteristics that can play a major role on the impact your website has on prospects. Outlined below is the importance of each characteristic and tips on how to maximize your potential. It is always important to tailor everything you do to what your customer is expecting, doing so will help keep you one step ahead of the competition.
10 Ways Web Site Text Can Impact Your Readers Buying Decision
10 Ways Web Site Text Can Impact Your Reader's Buying Decision
How To Create A Stunning Drop Capital Effect On Your Web Pages
Drop Capitals are frequently used in many newspapers, books and magazines in the offline world.� You will frequently see the large capital letter sinking down into the first paragraph of articles, stories and chapters in the majority of publications you come across.
The Top Ten Checklist For Low Web Site Sales
You have good traffic, but low client sign ups and other sales. Web sites are only as good as their copy. If your Web sales are down, check your copywriting.
How To Choose A Website Designer
Now that you have decided that it is time to create a website for your business there are many questions you must answer. One of the most important questions is "Who should create my website?"