Love at First Site: Giving Your Website Visitors the right Impression
Think of the people who visit your site as blind dates. When you open the door, your blind date usually knows whether they are attracted to you within the first minute. How do they know? Easy. By how you look, what you say, and how you treat them. If you open the door wearing the same clothes you wore in 1987, say, "Wow, from my friend's description, I thought you would be a lot better looking," and sneeze in your dates face, not only will you never get a second date, your date will run for his/her life.
The same rules apply to your website. When people do a search for something they want to buy, they usually have many sites to choose from. If yours does not impress them right off the bat, it takes about five seconds for them to find another that does show them what they want to see. There are plenty of other fish in the sea. You are just one among many.
So what do people want to see, you ask? There are 3 standards of website excellence, and they are the same standards you would use to judge your blind date:
1. How it looks: If I visit two different websites with the purpose of buying something, and those two websites sold the exact same product at the exact same price, I would buy from the site that looked better--the one whose design made me think, "Wow, these guys must be making good money if they can afford to hire a good graphic designer." The more money I think the business makes, the more I will identify them with value and professionalism.
The bottom line is, you need to make web design a priority. There are plenty of people out there who have graphic designer friends willing to design their website for next to nothing. Those people have the advantage because, even if they aren't the superior business, visitors will perceive them to be superior.
If you don't have any connections with graphic designers willing to do you a favor, see if you can find a starving artist willing to design the layout of your site. If anyone has an eye for aesthetics and is willing to work cheap, it's a starving artist. Once you know what your site should look like, either you or a web designer can bring the artist's vision to life.
Take the time to design something that represents your business or product well. Don't just throw up a website with gaudy wallpaper, out of focus pictures and graphics placed at random. Remember that first moment when you open the door to a blind date. Remember how much appearances count for in this world.
2. What you say: You want the person who visits your site to know instantly what you're selling and why they should buy from you. Visual representation has a lot to do with this, but you need to watch what you say as well. You must be clear, concise and focused. Don't make the visitor decipher a cryptic headline full of spelling and grammar errors. Include headlines that shout to the reader exactly what you want them to hear.
Go over your copy a hundred times if you must, or have a proofreader edit your copy. You must be sure that a potential customer won't get lost in a stream of consciousness narrative about your product or company, and come out saying, "What was that all about?"
Above all, think carefully about the colors you use for your font. Make sure there is plenty of contrast between the background and the font color. Never put a yellow font on an orange background. Also, be careful with white fonts on black backgrounds. If the letters are large, they will be easy enough to read, but if they are 14 point or smaller, your visitor won't even bother with the copy. No matter what colors you use, always make your font large enough. If people have to squint to read your copy, it is too small.
3. How you treat them--It is socially acceptable for a woman to keep her date waiting, letting him know that she doesn't consider him a priority. However, it is not acceptable for your site to keep a visitor waiting. If your site takes too long to load, the visitor will simply find another site.
Do what you can to ensure that your site will download quickly. One easy thing to remember is that, if you have too much content on a page, it's going to take a long time to load. Also, if you are on a free server, and you are sharing a port with others, your loading time will be lengthy. More specifically, if you have images that are uncompressed, they could be at 70k or 80k, as opposed to compressed images that look almost identical and load at a preferable rate of 5k or 10k.
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Top Ten Ways to Increase Web Sales - Part 2
You have only 10 seconds to impress your potential buyer.
The Brutal Truth
Not too long ago while looking for businesses that do web design I stumbled upon website. It looked great. It had cool pictures arranged in a grid. But I couldn't figure out what to do next. So I moused over one of the pictures. Nothing happened. I moused over another picture. This time some words came up.
Small Business Website Design - How to Get Professional Results on a Shoestring Budget
Just because you are a small business with an even smaller website design budget, does not mean that you cannot have a professional looking website and presence on the web. All it means is you will have to do some of the work yourself instead of paying some design firm to do it for you. Amazingly enough, self designed pages from small business owners who did their research frequently end up being better and more focused than professionally designed pages. Consider the following suggestions when designing your own website.
Excellently Constructed Websites
Want to see an excellently constructed website? As a writer I found one of my favorite writers: (Paulo Coelho) has a site that could inspire anyone who wants to create a more humanistic presence on the Web.
Testament To Testimonials
We have all seen websites showcasing their testimonials either spread strategically throughout the site or all together on their own glorious page. They're there with the intent of leading us toward that high dollar purchase or convincing us of something's legitimacy. Sometimes we read them and sometimes we won't. Sometimes we believe them and sometimes we don't. Well, are they really worth all the time and effort?
Teach Yourself CSS The Easy Way
I taught myself HTML back in the mid-nineties and was proud of the fact that I was able to accomplish the design of fairly complex web pages with nothing more than a starter HTML book, an HTML reference book, and the knowledge I had stored in my head. But back in those days, we web designers had what looking back was a fairly limited amount of tools with which to work, and the quality (or lack thereof) of sites on the web was lackluster at best.
Leave Those Links Blue!
Don't mess with those links! When you're designing your site, you should leave your text links in their natural state--blue and underlined. We all want to be creative and not do the bland, expected, normal thing. We want to change our links to red, green, yellow, even black--anything but blue. And we have the urge to take off those underlines.
How to Design a Search Engine Friendly Web Site
Many web site designers don't design their sites for the search engines. This is a huge mistake because they miss out on attracting lots of free traffic. Your beautifully designed web site may have cost you thousands of dollars but it still needs to attract visitors to be profitable.
Web Design:10 Magnificent Millionaire Dollars Ad Copy Secrets To Empower Your Website..
Hello, how is your website doing?
Online Advertising: 10 Tricky Secrets To Keep Visitors Glued To Your Website And Increase Sales
It is common sense.
Text Is King!
Are you building your website? If so, STOP! Take a look at what you have done so far. How many images do you have? How much text do you have?
Web Site Templates and Their Benefits
Unarguably, the most important part of your website is content. To draw in clients or customers, you need captivating content and search engines are blind to web design. They only see content. The images, structure and colors of your website go out the window when it comes to search engine placement, which we all know is the single best traffic generator. Your web design is really only a shell that makes your content look pretty. Don't get me wrong, your site's design can be very important. People are influenced by colors they see, and the quality of your design lends credibility to your brand-image.
Understanding How HTML Color Codes Work
Ever wonder how HTML color codes are put together? For the beginner, it can look like lots of numbers and letters that make no sense. In reality, HTML color codes are written that way for a specific reason that we'll look at in this article.
How To Boost Your Chances at Having a Successful Web Site
New Web sites are springing up online by the millions. However, when they don't reach a level of success, the Web site owners assume that they can't make money off the Internet.
How to Create an Enjoyable Web Page Design
Novice and professional designers alike ? you may probably be skilled enough of any one or all of the techniques in creating a Web page and designing them. However, not all designs, even those made by authorities in the field, prove to be enjoyable and entertaining enough for the users. This is a fact that we hope does not irk some of our design enthusiasts and discourage them from honing their skills.
Using Graphic Design on Your Website
Almost everything is available on the web? products, services, e-books, software, audios, videos, membership sites, or newsletters. Regardless of what you're promoting, there's a never-ending supply of prospects and customers on the world-wide-web. Your goal is to capture and turn those prospects into paying customers.
Cheap Web Design
If you think it's simply a case of who will do it for the best price, think again.
Effective Web Design Usability Principles
Website Design Usability Tips
A Beginners Guide to Web Page Design
Designing your own successful web page can seem difficult and nearly impossible if you do not do a little research first. The reason you need to know the basics of web page design is because the design of your website will actually influence whether or not people continue to visit your site and ultimately, whether they will buy from you or not. Obviously, a lot is riding on your website design so it is worthwhile to take this seriously and put some effort into doing it right the first time.
Why Stock Photography is a Great Resource for Web Business
A picture is worth a thousand words.