|
/pagead2.googlesyndication.com/pagead/show_ads.js"> |
Content is Crucial!
Content is undoubtedly the most important element of a website. It is the defining factor for a website, that which catches the interest of your visitors and keeps them hooked to your site.
Unless what you say holds the attention and interest of the visitors to your site, the rate at which they would they hit the "back" button and say "bye - bye" to your site, will astonish you!!!!
So it is right to say that CONTENT IS KING!! And make sure you treat it like one! It is imperative for website owners to understand and follow the right process to develop content for their site.
Here are some of the basic points which should be kept in mind while developing content for your website ?
1. TARGET AUDIENCE
The first step is to define your target audience. You should have an absolutely clear picture in your mind as to who exactly will visit your site. Once you know that, you should write your content in such a way that talks to them.
2. CONCENTRATE ON BENEFITS NOT FEATURES
When describing a product you are selling or a service you are offering, concentrate on their benefits not their features. Make the visitor realize that they just have to buy your product. After all, that's the only reason why he would stay on your site.
3. GIVE THEM WHAT THEY'RE LOOKING FOR, OH! AND QUICK!!
Visitors to your site are there for a purpose: They either want to buy your product, access the information you are offering or subscribe to your offer. And don't forget! They don't have much time to spare ?so you have to give them what they are looking for quickly, without any delays! Hence, your first few paragraphs of content ideally should hit the bull's eye and get the message across!!
4. MAKE IT EASY TO READ AND FOLLOW
Keeping in mind your target audience, write and structure your content in such a way that it is easy to read, grasp and follow.
- Divide your content into easy to read paragraphs. (Make sure the first few sentences of which carry the punch lines.)
- Use bulleted lists
5. KEEP THEM HOOKED
Whatever you do, don't let them leave your site without making your point. Your content must talk to your visitors: Keep them reading on ?It should be able to make a sale..and yet be subtle and informative?..
Follow these simple steps and see the difference!!!
About The Author
Akanksha Sinha - a freelance Web Content Writer and Web designer.
http://www.mygoogly.com/akanksha.htm
How to use Emotional Content to Increase Visitor Response
Did you know that many folks make "buying decisions" when they are moved emotionally? Other traditional medias have made the most of these principles and taken advantage of them for many years, whether it be a TV commercial or an ad in a magazine. People are emotional beings and people make decisions (either good or bad) when they are emotional. If something causes a customer to become upset, they become angry and try and solve it. If they become upset enough...they'll make a decision to perhaps discontinue your service and hire another service. On a positive side, the TV media bombards us with commercials that try to make an advertisers product seem fun or cute. The "emotional content" tactic is in nearly every advertising and communication media from print to radio to TV and yes, even the web. Emotional content is used to sell everything from fast food to children's toys.
Web-Safe Fonts for Your Site
Choosing the right typeface for your website copy is important, since it will affect the way your readers perceive your page (serious and formal, or friendly and casual). Aside from this, there are also important usability concerns. For example, some font types are more easily readable than others, and some are more widely available.
Leave Those Links Blue!
Don't mess with those links! When you're designing your site, you should leave your text links in their natural state--blue and underlined. We all want to be creative and not do the bland, expected, normal thing. We want to change our links to red, green, yellow, even black--anything but blue. And we have the urge to take off those underlines.
So You?re Hiring a Web Designer?You Have the Right to Demand these 7 Perks
Whether you're hiring a designer who has created 10 sites or 1000 sites for other businesses, there are 10 things every website should do for you.
Why Do Images Disappear from a Webpage?
In learning webpage design, I encountered many problems that took lots of practice to resolve. Although, I was building web pages using Microsoft Frontpage on my home computer, I used to face lots of issues after uploading the webpage to my website.
15 Website Elements That Attract Visitors
Here is a quick list of components that make a website attractive. They are listed in layers of attractiveness beginning with the "must" haves, to "nice to haves."
Cheap Web Design In London
Due to the large number of people offering web design services in London, there is always a bargain to be found.
How To Boost Your Sales Dramatically Using Dynamic Back-end Strategies
Getting a customer is not easy.
Small Business Website Design - How to Get Professional Results on a Shoestring Budget
Just because you are a small business with an even smaller website design budget, does not mean that you cannot have a professional looking website and presence on the web. All it means is you will have to do some of the work yourself instead of paying some design firm to do it for you. Amazingly enough, self designed pages from small business owners who did their research frequently end up being better and more focused than professionally designed pages. Consider the following suggestions when designing your own website.
How to Use Sliced Graphics to Layout Your Web Site
The problem with designing your site as a graphic, is that it would take too long to load. Your visitors would leave your site immediately and move to your competitors web site. How can you resolve this?
So Much About META Tags!
I've written about META tags in the past, and I thought I'd help you expand your search engine optimization efforts and increase your web hits.
Build It And Build It Cheap! Part II
If you are familiar with my work, then you have probably taken a look at the first part of this article, and may well be on your way to having your website up and running. Congratulations!!! It's hard work, but having pride in the accomplishment is worth it! Now you have to find the people who want to see it, AKA--site traffic.
Website Design Firm
Website design firms come in all shapes and sizes.
Website Sales: Discover 10 Mesmerizing Insider?s Tricks To Ignite Your Sales
Marketing is not an easy skill to acquire.
Moving Things Around
How often, men, have you come home to find the living room furniture in different places? Your wife said she was ready for something different, so she moved some things around. It may have been inconvenient at first, but deep inside it felt good to have things a little different at home. Maybe by moving the couch over there it made the room seem bigger. By moving the TV over on that wall gave the room a sense of coziness.
How To Choose A Website Designer
When you're self-employed, choosing a website designer is a crucial decision, as a good website can bring you more business and a bad one can drive away prospective customers. Below are some important things to consider when selecting a website designer for your new site or site redesign.
Developing Your Winning Web Site Strategy
Your web site is the key to your success on the Internet. You can use your web site to build your brand, increase sales, generate more leads, slash costs, and much more. In fact, you probably have very specific goals that your web site is helping you to achieve for your company.
Title Tags - How to Make Them More Effective
The title tags of your web pages are more important than most web authors realize. Once you understand why the title is so important, you can easily write more effective title tags.
Website Design For Small Businesses
There are many different website design companies, offering different facilities such as flash design, however what should a small business look for when seeking an internet prescence?
Web Page Building for Beginners 4
Page ranking by search engines such as Google are not only overrated but unusually explained by "experts" in the SEO field. SEO stands for search engine optimization and is needed to get your website placed at the top of a web search. I have no truck with someone wanting to get their pages placed in the number one or two spot from a search, but page ranking has nothing to do with that whatsoever and I can assure the reader that I can prove this to anyone with a computer. In fact, if you will just do a search for "writing critic" you will find www.homewriters.com near the top and since I own that site, I can explain to everyone how it got there and why. But at one time, I had four out of the top five spots on Google for this very same search. And by the way, my pages had no rank at all when they were first placed in the top positions by Google and Yahoo!