Keep Your Navigation Consistent!
One of the single most important aspects of effective navigation is consistency. Why? There's a simple reason.
Visitors want familiarity.
They are more comfortable and more trusting if they know things are going to remain the same from page to page. They have a certain sense of confidence from knowing what to expect.
If a visitor can quickly become familiar with your navigation, it's much simpler to actually navigate. And of course, that's the whole purpose of navigation, right?
Besides familiarity, there's a second reason to be consistent. It helps your credibility.
Consistency in your navigation helps you present a unified, cohesive image to your visitors. In other words, you look polished, well-thought-out, and on top of things. Your visitors get the impression that you "have it together".
On the other hand, if your navigation is inconsistent, it reflects badly on you and your company. You'll look disorganized and unprofessional.
Here are 3 ways to maintain consistency in your navigation:
1. Use global navigation (which is a set of your main links that appears on every page of your site in the same place).
Global navigation is an absolute necessity. It ensures that visitors can always get to the main sections of your website quickly and easily.
Global navigation options must be the same on every page. Many sites resoundingly fail in this area. Often, the order of the links varies from page to page, or some links are missing on certain pages. This confuses even experienced web users.
2. Keep the appearance and placement of buttons and secondary links the same throughout the site.
I recently ran across a site that used three completely different styles of buttons in as many pages. This variation blew any unified appearance they hoped to have. It also made it hard to recognize which graphics were links and which were not, since there was no consistently-used symbol for "clickability".
On another site, secondary navigation options were on the left on some pages and on the right on other pages. That's a no-no. Visitors will never be sure where to look for additional options, particularly since this site was visually busy. Don't move links around from page to page.
Link colors, button styles, fonts, and placement should be the same throughout the site. The goal should be for visitors to instantly recognize a link when they see it.
3. Stick with conventional design standards.
In addition to being consistent within your site, you also need to be consistent with other sites. Don't get too far out on the fringe in trying new things.
If you use a navigation scheme that's completely different from what you see on most other sites, visitors will likely be confused. Make your navigation look and function like something visitors will be familiar with from other sites.
About The Author
There are 605.6 million people online. Can they find your business? Jamie Kiley creates powerful and engaging websites that make sure YOUR company gets noticed. Visit http://www.kianta.com for a free quote. Get a quick, free web design tip every two weeks--sign up for Jamie's newsletter: http://www.kianta.com/newsletter.php
Good Web Design ? What Is It?
There is unlimited possibilities when it comes to designing a website. Flash, Database, content management, Client Login, etc,etc. A question to ask yourself when deciding how to do your website is:
Event Planning Must Include An Event Website
As part of your event planning you should seriously consider registering a special event domain. That should in fact be the first step for your planning of any event.
Turn Harmful 404 Error Pages Into Helpful 301 Redirects
It's a fact, Page Not Found, known as a 404 error, can harm your website Ranking with Search Engines as well as being a Turn-Off for Visitors.
Website Advertising: 10 Dynamic Tactics To Super-Charge Your Sales
Here are 10 dynamic website advertising tactics to super-charge your sales, starting now:
Best Web Design And Free Web Promotion Tips
This article gives free tips on how to find a cheap web designer and free tips on website promotion.
Why Not To Use Web Design Templates For Your Website
In today's age of fast food and high-speed Internet, a business may be tempted to take the "more convenient" route in launching a website ? buying a template and customising it.
Cool Web Design And Promotion Tips
This article gives free tips on how to find a cheap website designer and free tips on website promotion services.
Testimonials Can Increase Your Web Traffic
We've all seen and read product testimonials. They're a very valuable tool for merchant sales and can often tip the scales in determining a customer's decision to buy. But testimonials offer another superb benefit. It's the benefit to you and your marketing strategy.
Web-Safe Fonts for Your Site
Choosing the right typeface for your website copy is important, since it will affect the way your readers perceive your page (serious and formal, or friendly and casual). Aside from this, there are also important usability concerns. For example, some font types are more easily readable than others, and some are more widely available.
What Drives Repeat Visitors To Your Site?
There can be zillions of reasons why your visitors return to your web site. One might be very interested in seeing your animated photo on your main page, but kidding aside I've gathered 12 elements that invites your visitors to repeat their visits.
How To Set Up A Professional Website On Your Own Using Web Templates
To create professional websites is not an easy task by any means. There are many things that you got to take into consideration like easy navigation, strategic links, clean coding, professional layout, easy downloading, scanability, usability and so on. These are the elements that differentiate a professional website from a mediocre one. So in a way it's not designing the website that counts but how the website is designed.
How To Choose The Right Web Design Company
1. Size does not equate to competence
The Seven Deadly Sins of Web Business Design
Before you take a road trip it is usually a good idea to know where you are going. It is the same when you are building a business, creating a marketing plan or building your web site. Know what your end result will be when you are planning and designing your site will help you to build it properly from day one.
5 Instant Tips for More Online Sales
Even after you've managed to bring traffic to your site you may be losing sales because of problems with your site's usability. What's "usability"?
Graphic Design Can Make or Break Your Web Site
We all want high impact graphics for our Web sites - Right.
Using Graphic Design on Your Website
Almost everything is available on the web? products, services, e-books, software, audios, videos, membership sites, or newsletters. Regardless of what you're promoting, there's a never-ending supply of prospects and customers on the world-wide-web. Your goal is to capture and turn those prospects into paying customers.
Eliciting Constructive Website Feedback
What You Should Ask a Web Designer Before You Hire Him
You've thought about it and you're ready to go. You're ready to give your business an online presence. You want your own website. That's great but unless you are doing it yourself, you would be shopping for a website designer. Some people would design their own websites but most people prefer to save themselves the time and money and hand the job over to the professionals.
Speed Up Or Lose Out! How To Improve Your Websites Download Speed
So your web site's online and you've got high rankings in the search engines attracting lots of visitors. But the statistics tell you most of them are leaving after viewing just one page, what's gone wrong?
Your Free Guide To Obtain A Cheap Web Design Quote
Website design is a very competitive area and there is no longer any reason why people should pay large amounts for web design services.