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Winning Websites
Customers will form an opinion of your business as soon as they look at your website. Therefore the same basic rules apply that you use in the production of your brochure and your business card - It needs to grab attention, be easy to read, have a benefit statement, be friendly and make a statement about your business.
More and more potential customers will look at your website to find out more about your product or service or even to place an order. Here are some further points:
#1 Keep it updated - all information, prices and technical details needs to be kept right up to date
#2 Easy to understand - just like your brochure, your customers need to find what they're looking for quickly and easily
#3 Not cluttered - some websites try to convey too much information and people just "click off" Remember the KISS principle - Keep It Simple Stupid.
#4 Don't get too clever - no fancy fonts and flashing lights. People are fed up with sites that try to be too clever. They're designed by people who want to show how clever they are and who aren't really thinking about the customer
#5 Fast loading - photographs and graphics can slow down loading, so be aware. If customers can't get to what they're looking for quickly enough, then they'll "click off"
#6 Friendly - your website just like all your other marketing materials need to suggest to the customer that you are a warm and friendly organisation to deal with
#7 Call to action - every page of your website needs to tell the customer what to do next - order something - phone for more information - sign up for your newsletter
Discover how you can generate more business without having to cold call! Alan Fairweather is the author of "How to get More Sales without Selling" This book is packed with practical things that you can do to ? get customers to come to you . Click here now http://www.howtogetmoresales.com
Why Web Pages Appear in the Wrong Location after Uploading to my Website?
If your are a new web designer, you may face a common problem after uploading your web page to your web server. The problem is that the web page appear in the wrong location on your website, and will not be accessible when you type its address in the browser address box.
How to Chose Stock Photography for your Web Site
So you've decided to take the plunge. You know that stock photography is an effective tool for your web business, but where do you start and how do you choose the stock photo that's right for you. Here are some tips to get you started so that you are happy with your choice.
How to Choose a Website Design Company
The internet is full of web design companies pleading for your business. They all look great! Not sure which company to select? By following these simple steps, you'll be able to select the perfect designer for your business.
The Importance of Choosing Your Website Keywords Carefully
The importance of choosing your website keywords carefully is very high. The reason for this is many search engines rely on keywords, at least partially, to help determine the rank of your web page when certain keywords are searched for. As a result, you want to make sure you know how to utilize keywords properly so that you get the most benefit from this wonderful tool. However, if you do not know what you are doing keywords can work against you, so make sure you know exactly what you are looking for and what you need to optimize the text on your website in order to increase traffic because due to keyword inclusion.
Colorblind People, Can They Really Read Your Web Site?
I once created a notepad-like editor. It is possible with this editor to write Russian text on a western Windows without using a Cyrillic keyboard in front of your computer.
Save Thousands of Dollars by Creating Your Own Web Site
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The Secret To A Profitable Website
Whether you are planning on having a website built for your business or you are looking for ways to increase the sales being generated (if any) from an existing website the following information will be of enormous benefit to you.
6 Website Design Disasters and How to Avoid Them?.
Let's face it; the line from A Field of Dreams isn't the whole truth. There's more to getting people to come to something than simply building it. Someone built the old run down historical mansion, but hardly anyone visits it (except maybe people you wouldn't want to run into). People want to find a place online that caters to them, specifically. They want it to be pleasant on the eyes, up-to-date, simple to understand and easy to get around in. But, this isn't an area where everyone succeeds. And sadly, some of the reasons for failure seem small, almost minute. Below are six website design disasters and simple steps that you can take to avoid them.
Using Server Side Includes to Simplify Your Web Design
An "include" file is a piece of code that can be put into a seperate file -- for example -- your navigation bar -- and then "included" in a number of other pages. This has the very useful advantage of allowing you to retain consistency over a very large number of pages, and then make changes to all of those pages by just changing the include file.
Web Copywriting: The Psychology Of Scarcity, Less Is More If You Want Faster Sales
Countdown to Armageddon - at least you'd think so judging from some of the garish copy and blaring headlines screaming at you from so many websites.
Service Professions: Does Your Website Follow These 5 Simple Rules For Getting More Clients?
There are literally thousands of different options, styles and formats to choose from when designing your service professional business website. But there are 5 things every site needs to be successful:
10 seconds is all it takes? (How to grab the attention of your audience with your web site)
FACT: 30 to 60% of visitors tend to drop off and click to another site when they are forced to click their mouse more often than necessary.
Keyword Density
We can't emphasize enough the importance of including keyword-rich content on your site to increase your ranking potential. Simply put, keywords are the words and/or word phrases people use when searching. As we've mentioned throughout the site, search engine spiders love content. Therefore, the more keyword-rich content you have, the better. When a search engine spider crawls your site, it won't recognize pictures or images.
Are You A Bill Clinton Webmaster?
One of the most frequent questions I get asked about my ebook, Don't Get Banned BY The Search Engines, is whether I amended it to include post-Florida Google. "Florida" is the code name that search engine optimizer wizards gave to a November, 2003, shakeup at Google that left many webmasters covering themselves up with makeshift fig leaves while dangling upside down above the proverbial crocodile moat.
Speed Up Or Lose Out! How To Improve Your Websites Download Speed
So your web site's online and you've got high rankings in the search engines attracting lots of visitors. But the statistics tell you most of them are leaving after viewing just one page, what's gone wrong?
Save Time and Boost Profits with Free Content
Public domain gives you a head start creating ebooks, ecourses, newsletters, teleconferences, website content and email registration incentives you need to keep in constant touch with clients and prospects.
Website Design: 10 Web Site Design Pitfalls To Avoid
If you've a website that is not generating a lot of sales, it may be due to some design flaws.
Website Promotion and Design Tips
Are you thinking that it is about time your small business had an internet presence, however are not too sure how or who to go to build and promote the website.
4 Things That Make A Web Site Great
First you need original content. Content is the heart beat of any exceptional Web site. The ability to take a common subject and give it some interest and originality is a rare talent,but necessary to keep visitors coming back. Add a dash of humor, be sure to update once or twice a month and look out, you're on your way.
10 Tips for Killer Website Design
Does website design make a difference in how long people will visit your website or if they'll stay and shop? You bet. You've seen the websites that scream "bad idea" and you know those folks are losing potential customers to their ineffective website design. Whether you are an internet newbie or an experienced marketer, you should understand that good website design is part of the success equation.