Webmaster Papers




Google
 
Web webhostingpapers.com




/pagead2.googlesyndication.com/pagead/show_ads.js">

How To Create A Homepage That Works


Want to know what the worst thing to say on a homepage is?

"Welcome to our homepage."

And yet, time after time, we all come across such homepages on the Internet. The reason that this is such a poor opening gambit is the fact that the visitor already knows he / she is looking at your homepage, what's the point in teaching them to suck eggs?

Your website's homepage needs to contain much more important messages than a simple welcome statement or brief history to your company. Why has someone landed on your website in the first place? What problem are they looking to solve?

What type of information do they seek? If your homepage doesn't convey that your website has the answers to these questions in the visitors' minds then it's game over - they will leave, never to return.

3 Seconds To Make The Right Impression

So how you can retain visitors and grab them as soon as they view the homepage of your website? Well, try condensing the key selling points of your business. Why are you different? Why should they do business with you as opposed to anyone else?

A lot of businesses also lose sight of the fact that their homepage should not only convey what the business is about but also what the website is about. What can visitors do on the website? What types of information can they find here?

What are the best things about the website? If you don't convey all these vital messages quickly via the homepage people will not stick around trying to find the answers themselves deeper within the site.

Put Yourself In The Shoes Of Your Customer

As with many marketing approaches the key here is to take a step back and imagine yourself as a customer viewing the homepage for the first time. What would you want to see? Perhaps client comments to instil a sense of trust. Or maybe press clippings that illustrate the profile and respectability of the company?

Whatever you decide to place on the homepage keep it snappy. Less is more. It's a clich´┐Ż but it holds 100% true as far as your website's homepage is concerned.

Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/

RELATED ARTICLES


Size Does Matter!
In this article we will be looking at why you should keep your web page size small.
Web Usability: The Basics
What is web usability & why is it important?
A Website Checklist
If you've just finished building your new website (or revamping your old one), how can you be sure it's "ready for prime time"? Or maybe your site's been around for awhile and you think it may be due for a makeover. Because Web technologies, techniques and standards change so rapidly, even a website that seems "cutting edge" when it's built can look obsolete a year later. Or maybe you started out with a barebones website and finally have the time and/or money to take it to the next level. If you'd to give your website the once over, here are ten aspects you should consider:
You Too Can Have an Amazing Website
It is a well-known fact that a successful business depends greatly on how it is marketed. With an ever increasing dependence on the web, the use of a professional website is not only a necessity, but a priority. Although it is a common thought that only large businesses can have top-notch websites, with the tools available today what seemed impractical can now be a reality. Best of all, designing an extraordinary website can be done without hiring expensive web developers to create your site from scratch. Usually the first comment I get from my customers is, "I have the idea, but not the tools." In this article, I will recommend which tools are the most helpful and where to find these tools so that you too can have an amazing website.
Converting Traffic into Sales
Making a successful online business can be a long and tiresome adventure. For most new online business's this can just lead to failure and a website that just isnt making sales despite a high number of visitors.
Good Content Pays!
Traffic to a site can be a blessing or a curse. Visitors who find what they are looking for, are engaged in what the site offers, and/or come away with a positive impression become the site owner's best allies and customers. But lead a visitor to believe that they will find what they are looking for and then not provide on your promise and you will find yourself being stabbed in the back repeatedly by people you will never know. As discussed in another article, "What Are the Benefits of Good Design on the Web?" the task of the site owner is not simply to ask all the right questions and make sure the designer interprets the answers correctly. Just as challenging is the need for the correct content-content that is largely dictated by the answers to the same questions so important to good design: Who are the visitors? What are they looking for? What is their situation, are they rushed? Are they knowledgeable? Are they looking for opinions or facts? Are they the kind of prospect the site owner is looking for?
Web Coach Tip: The Single Most Important and CRUCIAL Element of Your Web Site
Here's the single most important part of your website: YOUR WEB COPY! And remember: Your website isn't about YOU, it's about THEM!
Becoming A Website Designer
The ability to create simple, attractive and functional web pages is a highly marketable skill. There is a huge and growing demand for websites and web content, especially for smaller organizations who often can't afford to hire a full-service web design firm.
How To Start An Internet Business ? Designing For Usefulness
The first step to starting any Internet business is conducting keyword research to determine if there is any interest in your idea. Once you identify a need, it's time to consider what your site should look like.
Can a Webpage Created Without HTML?
The HTML editor is usually a webpage design software that has a GUI(graphic user interface) which makes it easier to design a webpage using the File Menus. This is good for the non-programmers and non-technical people.
Web Designers Beware!
As a web designer, I have a personal interest in a new trend which threatens to put me and my kind out of business. That "threat" is Web Design Templates. In short they are ready-made web design products which can be used as a basis for a fast and high-quality website. You usually receive a Photoshop file (.psd), Flash file (.fla), HTML files with your tables and initial scripting already complete, fonts, sounds and anything else which may be part of the website design.
Website Conversion Secrets Revealed
In my last article entitled, Maximizing The True Value Of Your Traffic (found at http://tinyurl.com/2cf84), you discovered the importance of generating positive responses from all your visitors.
Quality Web Copy is the Key to Success
Many websites make the mistake of being all flash and no substance. Nothing irritates potential customers more than visiting your website hoping to find information and instead seeing only blinding color and flashing borders. Of course, you want your website to be attractive, even snazzy, but if there is no useful information included in well-written copy, customers are going to go elsewhere.
Making Good Websites that Stand Out
Websites, there's literally billions of them out there in cyber-space. How many of them do you go to and just think this is boring, bland, or hard to use? It seems like too many to mention. So what makes a good website? I reckon it's about interaction. You've got to make the visitor interested. You've got to grab their attention. Many sites use plenty of bright and shiny gimmicks to attract you, but once you make it through to the content of the site it's just not worthy. A good site uses easy navigation, relevant content, and interactive media like comments and message boards. If you're fortunate, whoever builds your site may even have a few tricks up their sleeves to make it really fun with sound, video, and other interactive fun stuff.
10 Web Site Design And Writing No-Nos
1. Don't load your web site with a lot of high tech clutter. Your visitors may miss your whole sales message.
Creating Your First Website
Building your first website can be very frustrating. It looks fairly easy, but almost always turns out to be more complicated than you expected.
404 Error - The Page Cannot be Found
A "404 Error" happens when the web server you are on cannot find the page that you requested. This type of error is quite common and is seen all over the place.
To Flash, or Not to Flash
When considering whether or not to incorporate Flash into your website, you must also consider the target market you are trying to reach.
Breathe New Life Into Your Half-dead Website By Using Words That Sell
This article may come as a surprise to you.
Keep Your Navigation Consistent!
One of the single most important aspects of effective navigation is consistency. Why? There's a simple reason.