/pagead2.googlesyndication.com/pagead/show_ads.js">

5 Instant Tips for More Online Sales

Even after you've managed to bring traffic to your site you may be losing sales because of problems with your site's usability. What's "usability"?

Usability is how easily people are actually able to use your site. And you may be surprised at how much money you may be losing because your site has usability problems.

Just because you think your site is easy to use, doesn't mean your average customer does.

Instant Tip # 1: Have someone you know who has the same computer skills as an "average user" for your site check it out.

Have them to do something specific, like purchase a product, sign up for your newsletter or log into an account. Watch what they do, and ask them to speak their thoughts out loud.

Make sure you let them do it on their own. You won't be there to give your potential customer any directions. If your "tester" finds what they're looking for, that's great. If they have trouble, that's important for you to know.

Once you've seen how an "average user" actually uses your website, you can change things to make your site easier to use.

Instant Tip # 2: Use "Web Conventions". People expect to see things a certain way on the web. When they don't see them, they get confused.

In sales, a confused mind says "No".

When you don't use Web Conventions on your site your visitors get confused and leave. You lose not only a potential sale, but someone who might have become a repeat customer.

Here are some important Web Conventions to keep in mind.

Instant Tip # 3: Have your Navigation across the top or down the left. That's what people are used to, so don't confuse them.

Instant Tip # 4: Make sure your links are blue and underlined. This is a very important Web Convention. Make it obvious what is clickable. It's a good idea to make your buttons 3-D so it's very clear that they're buttons.

Instant Tip # 5: Have a sub-heading for each section and make the sub-heading bigger than the rest of the text.

Steve Krug uses the term "Don't Make Me Think". The main idea is that the more a visitor has to think, the more it hurts your sales.

Design your site so it's extremely easy for people to find what they're looking for. Your site doesn't need to look like everyone else's. Just use Web Conventions to help make it super easy for someone to buy what you're selling.

So now you know the keys to increasing sales by making your site more usable. Before you forget, take a look at the F/R/E/E ebook "How to Flood Your Website With Targeted Traffic". You should do it now before your competitors find out about it.

About The Author

Mark Jarmel & the Editors of Trafficology co-authored the FR'EE eBook: "How to Flood Your Website With Targeted Traffic".

Learn scientifically PROVEN methods at: www.4-targeted-web-site-traffic.com/traffic.

mark@4-targeted-web-site-traffic.com

RELATED ARTICLES

The Brutal Truth
Not too long ago while looking for businesses that do web design I stumbled upon website. It looked great. It had cool pictures arranged in a grid. But I couldn't figure out what to do next. So I moused over one of the pictures. Nothing happened. I moused over another picture. This time some words came up.

Effective Website Design For Massive Traffic
STEP 1:Do your homework

Cheap Web Design In London
Due to the large number of people offering web design services in London, there is always a bargain to be found.

Service Professions: Does Your Website Follow These 5 Simple Rules For Getting More Clients?
There are literally thousands of different options, styles and formats to choose from when designing your service professional business website. But there are 5 things every site needs to be successful:

A Crash Course on Graphic Philosophy 101
Novice and professional graphic designers, we are aware that you know the basic principles of graphic philosophy. But then, as workers of art ? though digital and graphic art already borders in commercial arts, there's no harm in continuously improving our craft through constant study and practice, is there? Really great graphic designers I know have come to their status because of painstaking application and study of their past works.

How To Design A Web Site
I'm not a professional web site designer and openly admit there is a lot that I don't know. But if you're a beginner I probably know more than you do, so listen up.

Choosing the Right Web Designer
Creating your web site can be a tricky process. Choosing the best web design company for your site is extremely important. Unless you run a web-based business, you probably do not have web design experience within your company. Building your web site will take time and a little homework!

Top Ten Ways to Use Audio on Your Site
Audio can provide an added dimension to your site. It creates a warm atmosphere where visitors feel like they know you. And it can enhance your reputation as an expert. Here are the top ten ways you can start using audio on your site.

Create A Web Site That Builds Trust
If someone doesn't know you personally, will they trust you enough to do business with you just by visiting your web site?

Your Site Map: Spider Food or Just A Light Snack?
Mechanical spiders have to eat. In fact, they usually have bigger appetites than the real-life spiders you squish under your shoe. What spiders am I talking about? The automated programs sent out by search engines to review and index websites. These "spiders" (sometimes called "bots") are looking for a reason to list your site within the database of their particular search engine. It's hard work roaming around the 'Net non-stop, and these little guys need some nourishment from time-to-time. In fact, when spiders find some hearty "spider food" (a.k.a. a site map with some meat to it), they sit down to stay a while. That's a good thing!

What Is Your Websites Most Wanted Response?
You spend time and money promoting your website; but what do you want to achieve (apart from more page views)? Is it more sales of Blue Widgets? Is it more subscribers on your mailing list? To be exact, what is your site's Most Wanted Response?

How To Boost Your Sales Dramatically Using Dynamic Back-end Strategies
Getting a customer is not easy.

6 Design Flaws Newbie Web Designers Make: Fool Everyone Into Thinking You Know What Youre Doing
Even if you're not an accomplished webmaster you can still have a professional looking website. You may be like I was five years ago-you're teaching yourself web design and you're starting to catch on to that HTML stuff. You're so excited about your new bag of tricks-but slow down partner, sometimes less is more. In fact the only time more is more is when it concerns chocolate cheesecake or something like that. (I can never get enough chocolate!)

6 Reasons Why Web Templates Are Todays Trend
As the Internet blooms at an alarming rate, so as the number of websites out there. Appearance, layout, presentation and loading times are just a few of the main essential characteristics of a successful website. It would seem that it is generally manageable if you own a wide level of knowledge on web / graphics design. But the main question of today's online trend, is how you can eliminate the need of going through the traditional web designing processes and timeframe.

How to Choose a Website Design Company
The internet is full of web design companies pleading for your business. They all look great! Not sure which company to select? By following these simple steps, you'll be able to select the perfect designer for your business.

Cheap Web Design
If you think it's simply a case of who will do it for the best price, think again.

Save Time and Boost Profits with Free Content
Public domain gives you a head start creating ebooks, ecourses, newsletters, teleconferences, website content and email registration incentives you need to keep in constant touch with clients and prospects.

Hiring The Right Webmaster
The Questions You Should Be Asking ? The Answers You Should Be Receiving

Web Templates: Replacing Designers?
I've seen articles (and websites) that suggest you can buy a website template and skip the expense of hiring a professional website designer. Recently, I read several testimonials from the very satisfied customers of a website template vendor that mentioned how quickly they were able to get their sites done. The template vendor commented that he/she had known people to complete their websites in around two hours.