Search Engine Optimization (SEO) Information
Search Engine Visibility - The Mantra of Corporate Profitability
The corporate fundamentals are par excellence! The product is unsurpassable and the website is a web designer?s dream in creativity and design ? but there is a vacuum ? of potential online customers! ? The website lacks the basic ingredient of success ? Search Engine Visibility! ? which is what search engine optimization is all about.
The Business Case for SEO
It?s interesting how potential clients have preconceived notions about which aspects of search engine marketing have the most value. In fact, they tend to fall into two camps that are 180� apart. The first camp believes completely in the value of pay-per-click marketing (PPC). It?s easy to understand why. PPC provides immediate and measurable benefits. The ROI of PPC marketing is obvious. This group doesn?t understand why it?s necessary ?to bother? doing SEO. The second camp believes the only way to go is SEO. Clicks are free and the branding benefits of high rankings have been well documented.
Screwed: Is this an inevitability in the SEO World?
By about 2pm everyday, each of my team members has spoken to a good handful of clients and potential clients who have been speaking with other SEO firms. This an absolutely wonderful thing to see, as in the past in our industry, not enough of our consumers were questioning what they were purchasing. It is a sign that accountability will come and the bad guys will be weeded out.While this is a good sign, it?s the cause of my having to answer the same questions over and over. The consumers in the SEO world are being fed out and out lies by some of the people who call themselves experts in the area of Search Engine Optimization. They hear these lies and while comparing prices, contact us at Abalone Designs. They then proceed to tell me everything that all of these other companies promised them and I am utterly astonished. Here some of the most asinine claims I hear through the grapevine.?We can guarantee your rankings? Don?t be fooled! Ask the company what you will be ranking for, immediately! 9 times out of 10, a company that guarantees you rankings, is guaranteeing that you will rank for your own company name, which means people on Google or MSN or Yahoo! would have to know your company name before searching. How does this produce new customers and visitors to your site? Chances are, as soon as these search engines index your site, you will rank within the top ten for your company name, if not first, because it is unique. Why bother paying someone for something that is already going to happen, anyway? Guaranteeing rankings is highly unethical. It is impossible to guarantee rankings unless you have access to Google?s database itself, and even then I?m not sure it?s possible. Keep in mind, we are working with a 3rd party, here. A highly guarded 3rd party that doesn?t, under any circumstances, reveal it?s secrets. No one outside of the companies that run these search engines knows what it is exactly that makes search engines rank sites high. Especially due to the fact that these search engines and the rigorous ranking filters they use to spit out search results change almost monthly. Even a former Google employee doesn?t know how to guarantee rankings! If someone is telling you they?ll guarantee top rankings, run fast! Those are some shady, shady claims. Google themselves have said:?No one can guarantee a #1 ranking on Google - Beware of SEO's that claim to guarantee rankings, or that claim a "special relationship" with Google, or that claim to have a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is by using the page at http:// www.google.com/addurl.html. You can do this yourself at no cost whatsoever.? - http:// www.google.com/intl/en/webmasters/seo.htmlAn ethical SEO company will not guarantee rankings. They will guarantee that their methods follow search engine guidelines, and they will guarantee customer satisfaction, but at no point in time will any SEO company with a conscience guarantee your rankings.?Your site needs to be continually resubmitted to get on and stay on the search engines? When will I see the end of this one? How old is this method now? 5 years? 10 years? We?re talking about the days when Webcrawler was the biggest search engine and all computers were beige! This claim is so fully untrue, had Pinocchio uttered it, his nose would have stretched from Rome to Poughkeepsie. And the good folks at Google will once again back me up on this one:?Submission is not necessary and does not guarantee inclusion in our index. Given the large number of sites submitting URLs, it's likely your pages will be found in an automatic crawl before they make it into our index through the URL submission form. We DO NOT add all submitted URLs to our index, and cannot predict when or if they will appear.? - http:// www.google.com/intl/en/webmasters/1.html#A2?Meta tags are not important anymore?Sure they aren?t. If you don?t want a decent ranking on MSN. The new MSN search places a lot of value on the keywords and description meta tags. Without these tags in your site?s code, your ranking on MSN will suffer. Just as importantly, if your keywords and description meta tags don?t use proper language, your rankings will suffer. The description tag is also what MSN uses as the visible description for a site in the search results. And of course, to prove I?m not the one blowing hot air, here is what MSN themselves say about it:?Site descriptions are extracted from the content of your page each time MSNBot crawls your site and indexes its pages... ...the best way to affect your site description is to ensure that your web pages effectively deliver the information you want to see in search results.? - Click here to see the page this is found on. ?Your Web Site Has Been Sabotaged? This one is truly unreal. I can?t believe it?s even been used as an excuse for why an SEO company hasn?t achieved decent rankings for you. But alas, more than one SEO company has told potential clients of ours that the reason they are not ranking well, or why their search engine optimization campaign is not effective, is because someone else has been sabotaging the site. Some of the clients who have been told this are small businesses, like bed and breakfasts or pet sitters. We always explain to these potential clients that the likelihood of someone even having the initial idea to sabotage a web site, the site in question would have to be a fairly large one, and the target of a lot of hatred. Why? Because sabotaging a web site?s rankings takes a massive amount of time and energy. We?re talking months, maybe even years of hard, hard work. Why would anyone devote months or years of their life to taking down a pet sitting site? Or a bed and breakfast?Once again, these are some hefty claims and it is a clear sign that the company who is running your SEO campaign is unwilling to be held accountable for their actions or lack thereof.Don?t Put Up With It. The bottom line is, your search engine optimization company works for you. You are paying them. Hold them accountable as you would any other vendor. Keep reading these articles, read info at the search engines, educate yourself and if something your SEO says smells a little rotten, don?t be afraid to call them on it.Is being screwed an inevitability in the SEO world? Damn near. But thanks to the increasing interest of our consumers in self-education and their increased questioning, our industry will slowly climb out of the gutter and someday down the line, send this article into antiquity. In spite of my pride, I?d be overjoyed to see that day come.
Part 1. Wordtracker for keywords.
Whats Link Popularity?
Link popularity is just one of the ways you can try to promote your website with the intention of getting to the top of the search engines.
New Free Online Tool for Keyword Research
I came across a new website the other day and was quite pleasantly surprised.
Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links
Reciprocal links are an important step in your overall plan to get site visitors.
13 Tips For Good Search Engine Placements
When used properly in combination with other basic search engine tactics, these tips can help to dramatically improve your placement with the search engines and increase the traffic to your web site.
Why Is SEO So Important To Your Site?
You have heard the phrase LOCATION LOCATION LOCATION. But wait, this is online! You don't have to worry about location... or do you??!! Location is everything! Let's take a moment to really think about this. You need to find something. What do you do? Most people will go to their favorite search engine and input what they are searching for. They will type in a few words that describe what they are looking for. The Search Engines come back with the most relevant websites for your search. However, your search for a keyword can result in thousands of links (if not millions).
Search Engine Traffic: Winning With Content
Targeted traffic is the lifeblood of any online business. The best source of free-targeted traffic to your site is the search engines. To be visible at the search engines, you have to appear in the first three or so pages of the search engine result pages (SERPS). The quest for attaining high rankings at the search engines has spawned a whole industry, the search engine optimization (SEO) world.
Search Engine Optimization, Positioning: Is Chasing Google Algorithms Worth It?
Google is the undisputed heavyweight champion of search engines. Most SEO (search engine optimization) companies pitch their tent around Google. Apart from being the king of search engines, unlike Yahoo and MSN, Google does not serve sponsored results on top of its search results, drawing away considerable attention/traffic away from the search results. Hence ranking high with Google is worth all the trouble it takes to get there. Little wonder then, that most SEO revolves round Google. When Google sneezes, the SEO world catches cold. When Google tweaks its search algorithms, SEO experts scamper back to the trenches to gaze at their crystal ball, to figure out what Google is up to.
Ten Steps To A Well Optimized Website - Step Seven ? Website Submissions
Welcome to part seven in this ten-part search engine positioning series. Last week we discussed the importance of human testing. In part seven we will cover the best practices of website submissions, where to submit your website to, and how to do so.
Blogging, Spamming, and Blog Spam
Email marketing once proved to be immensely effective, but the greedy and idiotic polluted the well by spamming the planet with everything from weight-loss products to sexual enhancement drugs and beyond. Because of the stench, filters and laws have been created to attempt to fix the problem, but still the Internet is polluted with more and more junk each day. So obviously, filters and legislation are not the solution, for consumers, publishers, or marketers.
The SEO Game - Do You Play It?
Most people do not think of SEO as a game. Let me take 5 minutes of your time and explain how SEO is simply a game of Chess.
How To Measure Search Engine Marketing ROI
According to the Search Engine Marketing Professional Organization (SEMPO), advertisers spent $4 billion in 2004 on search marketing programs and are expected to spend 39% more than that this year.
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Five and a Half Ways to Amp Up Your Search Engine Optimization
Statistics show that 85% of pages visited on the Internet come from people who have gotten there from a search engine. Statistically, people look first at the top of the first page of the regular search results, then the bottom, and then they go to the sponsored listings.
Search Engine Spam
Running an online business relies to a greater or lesser extent on search engine traffic. Be this free search engine traffic or pay per click traffic your business still relies on the search engines to profit and survive.
How to Get a Website Indexed Fast
Get Indexed Fast
Link Exchange Tips, No Tricks
Use text links, avoid image links. Anyhow, if you have used image links, then always make sure to put your keywords in the alt tags. Put your prime keywords in text links and always insure to put a short descriptions of your website/page in minimum of 20-30 words or more if allowed. In text links if you are not allowed to add descriptions then always try to put a short descriptions in title tag. E.g.: title =" Link Exchange Tips, No Tricks ">Link Exchange Avoid repetition of keywords, repetition will lead to low rankings. Always try to exchange links from related websites (e.g. if you have a football league website, then a link from other sports websites will be known as related website links) Never, exchange links with unrelated websites/pages. Always ensure that the website that you are exchanging links with, is well optimized and has a good content. Never try to exchange links in quick sessions. Since search engines ignores or does not index those sites who gets bundles of links in quick time. Give your link exchange works few hours every day, to ensure that you get limited but quality links. Mainly for new websites, avoid exchanging bundles of links in quick sessions. Avoid creating a link/links.html file, since search-engines do not index link/links.html files, often. Always make a 'resources' (any appropriate name) folder and create an index.html file for that named folder and create appropriate html files for appropriate links going into them. (a sort of web-directory) Never, never exchange links with pages bearing more than 50 back-links. Generally 25 is appropriate and should not be more than two clicks away from the index/main page. Always ensure yourself that the page/website you are exchanging link is being indexed by the search engines or not. Also ensure on your own that the page/website you are exchanging link with, is not being blocked by any scripts, or disallowed by robots.txt, or disallowed by using noindex, nofollow on html page. Avoid linking to those tricky and false websites, and if possible inform already linked websites about the matter and ask them for link-exchange, if related to your websites. Links from the main/index page of the related website is the most quality link that a website can get. But, never try to place more than 20 back-links in index/main page. Exchanging links with your competitor's back linking website/pages are also the quality links that a website can get. Never post your website links to FFA, Guestbook, or other unrelated areas. Since search-engines completely ignores such links and may penalize your website. Site bearing good Google page rank are appropriate for link-exchange. Generally 4+ Google page rank is great for link-exchange. Exchanging links with old website is excellent. Link exchanging with new websites, with decent Google ranking at first, but bears quality contents and is well optimized, is also an excellent option for exchanging-links, since new websites bears less outgoing links than the old websites. While exchanging links for homepage of your website, also try to exchange links for sub-pages of it, for better ranking for that particular sub-page. Personal verification of the linking partner's website is recommended. Check for total incoming and outgoing links for whole website or for particular sub-pages of your linking partner's website and off course of your own before getting link exchanged.
Search Engine Optimization (SEO) - Fix Your OnPage!
Search Engine Optimization (SEO) is something you should be aware of before creating a site. Make sure you've done careful researches on the best keywords to use. Using the wrong keywords would eliminate your site from search engines forever!
DMOZ: Rotten To The Core
I knew things were bad at DMOZ. But I guess I didn't realize how bad, until I started eavesdropping on a few forums, and reading the avalanche of e-mails I received on the subject.
The Benefits of Organic SEO (Search Engine Optimization)
If you're going to sell any type of product or service online, you're eventually going to have to optimize your Web site for the Search Engines, in order to boost traffic and sales.
Tips On Optomizing Your Website For Search Engines
I wish to give a few little tips, about optimizing. You may find it quite useful, depending on the type of website you have.
4 Tricks For Lightning Fast Indexing
The biggest problem that most are running into seems to do with getting INTO the search engines. Rankings aside, you need to first get them to index you. Here are the four main ways to assure yourself fast indexing:
5 Things to Keep an Eye on in the SEO World in 2005...
After the latest PR update at Google and MSN's beta search going live, there is one thing for certain in 2005: the world of search is in for some major changes. There has been growing speculation around the SEO world that reciprocal linking is a thing of the past. Rumors are abound that PR means less and less, if anything. Bill Gates came out of his cave to say that "Today's search is nothing" and that it won't be that way for long. There are quiet rumblings in the SEO back alleys of a new, state-of- the-art search engine currently indexing the internet. Websites are dropping off the face of the planet. And we're all left to sit here and put together the pieces. So what is in store for 2005?
Increase Web Site Sales with a SEO Proposal - Part 2
Part I of this article discussed some of the points that should be included in a search engine optimization proposal. Visit the resources section at the bottom of the page if you wish to get a copy of the whole article.
Finding Profitable Keyword Phrases
So you have a site concept developed that you are ready to start writing great content for.
Search Engines 101 - Search Engines Explained
What Are Search Engines?
Duplicate the Exact Steps Used to Get a Number 1 Yahoo Ranking in Less than 30 Days
If you have ever been into a McDonalds you will understood the value of the Cookie Cutter Model. Every McDonalds you go in are the Same. The Kitchen's are laid out identically, the procedures from everything to checking the toilet paper to ordering Hamburgers are all Laid out in detail. Have you ever seen a McDonalds go out of business. McDonalds is like a legal cash printing press. If you have a Good Formula you just repeat it over and over again.
Improve Search Engine Rankings - The Real Deal!
Ok, here's the deal, follow these steps and shoot me if your rankings doesn't improve. I know that there's been so many articles on how to improve your search engine rankings but most of them are either incomplete or untrue. So I've put up a list of what works best to improve your rankings and I'm telling you now this works but it's no walk in the park.
Search Engine Ranking... Oh, the Mystery!
Rankings, Rankings, Rankings!
The Easiest Way to Your Google Sitemap
Google Sitemaps is a new tool for website owners and publishers, released by Google themselves. It allows you to submit a sitemap (a document that contains links to every page of your site) from your own homepage in .XML or in plain .TXT format that will help Google to spider your pages. This again should result in a faster indexing process of your site and could therefore even result in better search engine placements. You can learn more about the program and sign up for a free account here.
3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw
Tip 1 - Hide And Seek
Search Engine Copywriting: Focus on One Topic
Perhaps the simplest of all the lessons I have learned about writing for search engines is to keep my pages simple. That is to say, whether I am thinking about my readers or about Google, there is a huge advantage to keeping most of your pages confined to a single topic.
Beginners - Getting Listed In Search Engines
Once you have your web site complete and ready to be listed you need to take a slow step by step approach to get listed in the search engines. If you do it right the first time and then build on that formula, your profits and your site will benefit in the long run. Those willing to spend the time and put these techniques into practice are the ones that will benefit and are more likely to be successful.