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Using Blogs for SEO
Why Start A Blog?
I knew about blogging and blogs for years before I actually started my first blog... So this begs the question... "Why did it take me over 4 years to start my 1st blog?"
Well, why would I want a blog? After all, blogs are just for geeks, self opinionated left or right wing zealots pushing some obscure political agenda, teenage school kids waffling on about their zits and boyfriends or technical journals full of terms and jargon only a rocket scientist could understand.
And I never bothered with blogs or the development of the "blogosphere" again.
Then something changed the way I viewed blogging about July 2004. I was introduced to using a blog as a tool for SEO - Search Engine Optimization. In the crudest form it was almost spamming, but done properly, it will get your website pages spidered almost immediately and indexed in less than a week.
Blog and Ping
The crude method involved first setting up both a blogger (.blogspot) blog and a free myYahoo page. You add the RSS or Atom link from your blog to your myYahoo page, so that your blog feeds into your myYahoo website.
You then write a page into your blog with links to webpages that you want Google and Yahoo to find and index. After posting your new blog entry, you then ping your myYahoo page to tell it that there's a new entry at your blog. Then you go to Yahoo, open your myYahoo page, and the blog headline should be there.
The assumption is that Yahoo would spider all feeds going into it's myYahoo pages and because Google owns Blogger.com they would spider all new blog entries at Blogger.com ... and in fact this is indeed what happens. Start a blog, add entry's to it every day, and in less than a week it will be spidered as soon almost as you post to it. But you must post daily.
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Russell Savige is the owner of SEO-easy SEO-easy publishes
the latest Search Engine Optimization techniques as they
become available.
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Top 10 Little Used SEO Strategies
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The Business Case for SEO
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New Site and Sandbox: How to Get Rid of It
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Black Hat SEO: Web Spamming and Linking to Bad Neighborhoods
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DIY SEO
Part 1. Wordtracker for keywords.
Keywords ? Key For All Doors
Keyword research is certainly the most important phase in Search Engine Optimization process. Whether you hire a SEO company to do the job or you are doing the SEO process in-house, take your time during this process. You should not be a spectator, but you should be an active part of the decision making process.
A Play In The Sandbox Is Necessary
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Last week a client called me excitedly exclaiming that their Google PageRank had jumped a notch and their targeted keyword term now ranked #23 (up from #45) for their competitive search phrase. I asked the client if he'd been notified by Yahoo that his site was now included in the index after we had submitted it three weeks ago. "Yes," he said, "but why are you changing the subject?"
Buzzwords vs Effective SEO Keywords
Ever see a website that seems to speak a foreign language...in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar with those terms. This means optimizing with buzzwords may not be the best way to gain traffic. If your prospective visitors are not searching for those terms, how do they find your website?
Web Site Copy is about More Than Keywords
Let's say you are writing a web site to sell beach homes on Vancouver Island, BC, Canada.
How Important is PageRank, Really?
Webmasters can spend most of their waking hours doing everything they can to raise their Google PageRank. It is common knowledge that PageRank, which is largely based upon the number and quality of backlinks a webpage has, is an important factor in how well a particular webpage ranks within the Google search results. Since webmasters spend so much of their time worrying about PageRank, an important question is: how important is PageRank, really?
eMarketing Sabotage - Top 10 Steps To Kill Your Search Engine Marketing Practices
We at America Web Works find ourselves amazed at the amount of effort people spend trying to fool or manipulate their positioning in search engines. People seem to focus on the shortcuts to success and NOT on their Web site or the true value their content provides to their prospects.