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Search Engine Indexing - 3 Strategies Guaranteed to Skyrocket Your Success
In order to design a website that performs well with the search engines, it is very important to give the search engines what they want. You'll want to find out what search engines index and what they do not in order to have your pages returned as a result. Consider the following strategies to get your web page noticed as frequently as possible.
Strategy #1 - Keywords
To most search engines, keywords are vitally important. Because of this you will want to pay special attention to keywords and how they play a role in your website and ultimately search engine results. Do some research to find the keywords that are most important to your products, services, and what your website is all about. Then, construct copy using the keywords, being sure to include the keywords in the title and near the top of the article. By doing this, you will be sure to gain a high ranking with the search engines that give more consideration to keywords.
Strategy #2 - Don't Spam
Be sure to know the rules and regulations of search engines in order to get a high ranking, increased traffic, and ultimate success. One major rule most search engines big and small adhere to is no spamming. If you do spam you will more than likely be blacklisted from the search engines indexes which means your URL will not be returned as a result for people's searches regarding your website, and in turn you will receive little traffic if any at all. Be sure you do not engage in spamming and be clear about what the search engines consider spamming so you do not risk being blacklisted.
Strategy #3 - No Frames
Frames cause problems for a lot of search engines and as a result most search engines do not include web pages with frames in their indexes. To avoid this make sure you develop a website that has a unique URL for each page within your website. The money you might save from building a web page with frames will backfire because you will not get traffic. Do whatever you must do to exclude frames from your website and then watch the traffic increase on a daily basis.
There are plenty of things you can do to increase your success of your website, however these three particular strategies are guaranteed to help you, increase your traffic, and ultimately sales. Don't let another day pass by without employing these strategies and increasing your website traffic.
Michael Turner reveals step-by-step how you can increase search engine traffic in his free 7 part mini-series. Grab it now at http://www.powertraffictactics.com/
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Get Better Search Engine Rankings with RSS
RSS is the latest craze in online publishing. But what� exactly is RSS?RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.RSS allows publishers to "syndicate" their content through the distribution of lists of hyperlinks.It has actually been around for a while, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers.However, not much attention has been given to the advantages RSS provides for search engine optimization.Why Search Engines Love RSSMany SEO experts believe that sites optimized around themes,or niches, where all pages correspond to a particular subject or set of keywords, rank better in the search engines.For example, if your website is designed to sell tennis rackets, your entire site content would be focused around tennis and tennis rackets.Search engines like Google seem to prefer tightly-themed pages.But where does RSS figure in all this?RSS feeds, usually sourced from newsfeeds or blogs, often correspond to a particular theme or niche.By using highly targeted RSS feeds, you can enhance your site's content without having to write a single line on your own.It's like having your own content writer - writing theme-based articles for you - for free!How can RSS improve my Search Engine Rankings?There are three powerful reasons why content from RSS Feeds is irresistible bait for search engine spiders.1. RSS Feeds Provide Instant Themed ContentThere are several publishers of RSS feeds that are specific to a particular theme.Since the feed is highly targeted, it could contain several keywords that you want to rank highly for.Adding these keywords to your pages helps Google tag your site as one with relevant content.2. RSS Feeds Provide Fresh, Updated ContentRSS feeds from large publishers are updated at specific intervals. When the publisher adds a new article to the feed, the oldest article is dropped.These changes are immediately effected on your pages with the RSS feed as well. So you have fresh relevant content for your visitors every hour or day.3. RSS Feeds Result in More Frequent SpideringOne thing I never anticipated would happen as a result of adding an RSS feed to my site was that the Googlebot visited my site almost daily. To the Googlebot, my page that had the RSS feed incorporated into it was as good as a page that was being updated daily, and in its judgement, was a page that was worth visiting daily.What this means to you, is that you will have your site being indexed more frequently by the Googlebot and so any new pages that you add to your site will be picked up much faster than your competitors. How does this benefit you as a marketer?Well, for example, let's says a top Internet Marketer comes out with a new product that you review and write up a little article on, and that your competitors do the same.Google generally tends to index pages at the start of the month and if you miss that update, you will probably need to wait till the next month to even see your entry in.But, since your site has RSS feeds, it now gets indexed more frequently. So the chances of getting your page indexed quickly are much higher.This gives you an advantage over the competition, as your review will show up sooner in the search results than theirs.Imagine what an entire month's advantage could do to your affiliate sales!Why Javascript Feeds Are Not EffectiveSome sites offer javascript code that generates content sourced from RSS feeds for your site.These are of absolutely no value in terms of search engine rankings, as the googlebot cannot read javascript and the content is not interpreted as part of your page.What you need is code that parses the RSS feed and renders the feed as html content that's part of your page.This is achieved using server side scripting languages like PHP or ASP.A good free ASP script is available from Kattanwebhttp://www.kattanweb.com/webdev/projects/index.asp?ID=7 An equally good PHP script is CARPhttp://www.geckotribe.com/rss/carp/ So in conclusion, besides optimizing on page and off page factors, adding RSS feeds to your pages should be an important part of your strategy to boost your search engine rankings.
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