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Marketing to Search Engines AND Humans
When you were just a young and precocious student of marketing, someone explained to you how to market to humans. "Know your target audience!" said the experts. "AIDA method!" they pressed on.
"Attention. Interest. Desire. Action." You know this old drill. "Make it happen in the minds of your hungry buying prospects!"
Then you went to the web. Ah, web marketing... a horse of a different color. Now it's all about the Engines. What do the search engines want? What are those crawlers looking for?
So you switched gears, forgot about your old friend Aida, and started shelling out bucks for SEO experts to tweak your website. You signed another fat check over for a long list of email addresses. You paid for expensive programs so that you could slut your company name and logo around the net! You even dished some dollars for that danged popup campaign... something you swore you'd never do...
All of this SEO stuff can't be a bad thing. But did you forget about your target customer? He's still a HUMAN. So as much as you want to leverage your search engine strategy for the most exposure, don't forget to send some marketing love to the human beings who are seeing your ads all over the place.
Have you heard about the latest marketer's ace in the hole, the web article? If not, it's time to get in the know. The web articles is the IDEAL way to get your message to the brains of human beings. How's it work?
There are websites out there that want you to submit articles to them, so that they can distribute them to other websites. Every web article you write will have your URL attached.
Therefore, the web article is the perfect way to improve your search engine rank while simultaneously building a strong case for your product with your key customer.
Web articles do a fine job of marketing to both humans and search engines. Web articles afford amazing backlinking potential for your website, plus a targeted message for your key prospects... and the best part is, they don't cost a dime to write or distribute.
If you submit articles to a site like EzineArticles.com, you can potentially have your articles picked up by thousands of websites. And that's an awful lot of free links back to you! While your links are working to your benefit, those folks on the web are soaking up what you have to say and deciding that you are A-OK. Then, they're clicking your link. What other linking opportunity has ever afforded you such a golden chance to build your brand and speak to your customer face to face? None!
Let me put it to you this way. If you suddenly cut off all of your web marketing tricks, like those banner ads, popups and linking strategies, the "engines" would move on to whoever else was dinging those keywords, and quickly forget all about you.
But if you manage to reach a HUMAN BEING, and impress an idea into their head with an article while delivering information they can use... you will have a fan for life.
Remember the AIDA method from your early advertising days? It's still alive and well and can be applied to your Article Marketing Power Campaign to leverage the strength of your brand.
Start marketing to Search Engines and humans. Develop your Article Marketing campaign today!
Copyright 2005 Dina Giolitto. All rights reserved.
Dina Giolitto is the author of ARTICLE POWER: Create Dynamite Web Articles and Watch Your Sales Explode... a 49-page manual covering every aspect of article marketing on the web. Learn about article marketing, copywriting and more at http://www.wordfeeder.com
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The following are a list of mistakes can ensure that your site maintains a low ranking with the search engines. Avoid at all costs.
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Do Not Drop Your Web Site Off the Search Engine Cliff
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Search Engine Optimization (SEO) - Fix Your OnPage!
Search Engine Optimization (SEO) is something you should be aware of before creating a site. Make sure you've done careful researches on the best keywords to use. Using the wrong keywords would eliminate your site from search engines forever!
Press Release + PRWeb = Top Google Rank... True or False?
I've always been a big time press release aficionado.
World of Website Promotion
Website promotion is a big and ongoing process. Every person who has website should have little knowledge about various elements involved in website promotion even if he had hired a SEO. In this series of articles I had tried to give an overview of all the entities of search engine promotion.
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One of the most important steps in any site's publicity campaign is the submission to the Open Web Directory (http://www.dmoz.org) as this directory provides search results for many of the most important search engines and online portals. This directory is not a robot driven spider, but a human edited directory and you must observe a few important points if your submission is to be successful.
Advertise Locally Using Search Engines
While search engine advertising has been a great advertising medium for businesses capable of or interested in marketing their products and services to a national or international audience, the effectiveness of this type of advertising was limited for businesses interested in advertising to a local market until very recently.
No Cost Search Engine Marketing
As a matter of fact, I recommend NOT wasting money on pay inclusion in most cases because it doesn't offer enough of an advantage (and many times the fees give you absolutely no advantage - the only exception are the few sites that guarantee placement within a specific timeline). Focus your online marketing and gain positive and targeted traffic without paying out for "expedited listings" or "submission software."
Google Patent Application ? Linking
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SEO For Ecommerce
Ranking well under the free listings in the major search engines basically mean one thing ? Lots of free, recurring, and targeted traffic. Major search engines like Google, Yahoo and MSN can be very powerful weapons in your internet marketing, if you know how to optimize your website to rank highly for your keywords. This article will focus on how you can optimize your website to rank on the top positions in search engines.
Google Rankings ? Achieving a Top 10 Position in Google ? Part 1
Achieving a top ranking position in Google is every webmasters dream. Unfortunately very few ever make it high enough for it to make a big difference on their traffic volume. If you are one of the few to make it onto the Top 10 list, you have probably found out that your listing doesn't always stay on top. So, besides all the other advice online, it is also extremely important to under stand your competition, and to properly use their key words to your advantage. This article will be part one of a two part series. Below we will look at GoogleRankings.com and how this useful tool will help you in your quest to achieve a top listing within Google. Just as an addendum, we use these tools on a daily basis to achieve top 10 listings for our web properties.
An Ethical Alternative to Doorway Pages
Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines.
Do Not Ever Link to a Site Without Doing This First!
Links are a crucial part of attaining high search rankings, but you must be very careful about to whom you link. I'm going to help you develop a simple link strategy for your website that will help you decide which sites to link to so you're making your way up the search engine rankings and not accidentally hurling yourself backwards.
Mindset from Yahoo!- Changing the SEO Game
Yahoo! has a developed a new concept in search engine technology - "Intent Driven Search" - allowing you to sort search results according to their commercial or informational content.
New MSN Search Engine: How Good is it?
If you have an online business or you just use Internet as one of your marketing tools, you know that how important are the search engines in your quest to get more targeted visitors to your website. The changes in search engine field can have unexpected outcome for your online endeavors. That's why it is important to be well-informed on impending progress in this sphere.
Link Popularity Explained and How To Build Links
Link popularity is the single most influential factor for determining how well a web site will perform in search engine rankings. A web site's link popularity is computed from the number and more importantly, the quality of links pointing to a web site.
Optimize Your Website or Get Lost In The Crowd!
It used to be that designing an attractive website to promote your company and products was fairly straightforward. After you designed your site and built a few keywords into the code, you would simply submit the site to the search engines or a directory, grab an iced tea and wait for the traffic.
Link Building: To Link, or Not to Link, That is the Question
Lately, there have been a lot of heated discussions regarding link building. Is it ethical to create a link building campaign? Does Google or any other search engine penalize for "link farms" (a bunch of non-related links created for the SOLE purpose of increasing search engine ratings)? Is the "link building era" over?