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Easy Steps to Get Onto Google Top Search Pages
To get on Google's top pages can be accomplished by following a few simple steps. The following procedure works well for companies working within a local region i.e. Lowell Pizza, or business with unique keyword phrases, i.e. Kraton thermoplastic rubber. The steps below outline a simple method to do content optimization. By following the procedure on your home page, you can achieve a high Google ranking. I will be assuming you have a basic understanding of html code.
To optimize your site you have to determine what keywords you want to use. This is one of the most important steps. Without the proper keyword phrases, your customers will not find you, no matter how well your site is ranked. Think of about five keyword phrases. Next, see if your terms are what people actually type in. An excellent tool for this can be found at www.wordtracker.com. This website uses the results from two Meta crawlers called Dogpile and Metacrawler.
The next step is to design the title tag. Currently Google ranks this as one of the most important factors. Ideally you would like to have all your keyword phrases in the title. I find it more practical to have your top keyword phrase followed by your companies' name. If it is possible, try putting in words that appear in your other keyword phrases. Make sure you keep the title to about 70 characters. Google will not take in all the words on a long title.
The next step is to optimize the names of your graphic images. Rename the graphic image's file name to your keyword phrases. Separate each word with a -. Do this only once for each keyword phrase or you risk Google classifying you as a spammer. After you rename the graphic image, put your keyword phrases in the alt tag.
The next step I do is set I do is put in the body text. The more text your body has the better. Currently you should have more then 250 words and less then 1200 words. (1000 being the optimum). Now you must insert your keyword phrases. If your keyword phrase is gramically incorrect, try to put the words for each phrase close together. Google uses proximity in determine how important your webpage is. Your keywords should appear a lot in the beginning. A little in the middle of the document, then more at the end. You should strive for a 3% density ratio, or each keyword to appear one time out of every 33 words.
Besides the title, the header gives a lot of weight in your Google rankings. The HTML
tag gives the greatest pull. Some savvy web programs use CSS files to replace the standard header font with something more pleasing to their site. Use a separate header for each keyword phrase if possible. Currently if you have your keyword phrase in more than three header tags, Google will begin to downgrade your document.
There should be one link on your webpage for each keyword phrase. Each link needs to have the same words appear in it, which appear in your keyword phrase. Sometime this is not possible to do.
To boost up your page rankings even more try making some of your keywords bold faced or italic. I would recommend making each keyword bold or italic once. If you do it to many times, you run the risk of getting classified as a spammer.
I hope you found the above information helpful in getting your site onto Google. I have done this for sites for a chiropractor, a driving school and a furniture refinisher. All have appeared on the first page of Google doing just the above work!
Ted Pottel, senior SEO engineer for FindMeOnGoogle.Com. He can be reached at tedpottel@findmeongoogle.com.
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Keyword Selection
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Google PageRank Explained
PageRank - an exclusive technology developed by Google which can have a major impact on the success of your website. This article will attempt to explain the concept of PageRank and how your ranking can be improved without spending any money at all.How is PageRank beneficial?Google refers to the technology as a way of evaluating the usefulness, importance, and quality of a website. The PR of a webpage can mean different things for different people.For a webmaster, a high PR is a sign of accomplishment. It shows that your website is moving in the right direction and has the potential to become successful. PageRank also directly effects your Google search engine listings. Acquiring a higher PR than your competition could mean more traffic for you, and less traffic for your competitors.Visitors to your website probably won't care about the page's rank (most surfers have no idea what PageRank is). However, visitors who understand PageRank may use your PR as a sign of how credible your content is. Would you rather use the information from a website with 0 PR or a website with 5 PR and hundreds of other websites linking to it?How is PageRank determined?PageRank is basically determined by backlinks. A backlink is when another page links to your page. For every page that links to you, that page is "voting" for you. The more votes you get, the better your PageRank will be. However, it gets more complicated than that because some votes weigh more heavily than others. The weight of the vote is determined by the PageRank of the page linking to you. This means that a couple links from pages with high PR could be more beneficial than hundreds of links from pages with low PR. But it gets even more complicated - each page can only transfer so much PageRank. The set amount of PR that the page can transfer must be split up between each "vote" that the page gives out. This means that a PR 7 page could actually give out as much weight per vote as a PR 3 page if it had too many outgoing links.How can I improve my PageRank?There are many different methods to obtain quality backlinks to your website. You will find that some methods work better than others depending on the subject and popularity of your site.DirectoriesSubmitting your website to directories is one of the best ways to increase your PageRank and even get some traffic at the same time. But submitting your site to just a few directories won't be good enough. You need to sit down and spend the necessary time to submit your site to a large amount of directories. This may seem like a painstakingly long process, but you'll be glad you did it when you notice results. I have taken the time to make a large list of free directories with high PageRank which you visit here. Although directories with low PR may seem like a waste of time, you should submit your site to them too because it still helps and they could eventually become a high PR site which charges money to submit to.Link ExchangesA very common practice to improve your PageRank is a link exchange. This is simply where two people link to the other person's website. It's best that you only link exchange with someone who has at least as much PR as you and the subject of the two websites are similar. If you receive a link from a website with a subject which has nothing to do with yours, you'll find that very little if any PR will actually be transferred to you.Forum SignaturesIf you are an active user on a forum or message board, it would be wise to put a link to your website in your signature. This could help improve your PageRank if the forum has a high PR, it could help improve your traffic from the forum members seeing your signature, and your site could get spidered more often because it is linking to a forum (forums generally have a lot of new content every day and search engines love new content).Buy AdvertisingAlthough it isn't the best of choices, many webmasters will buy text link ads on websites with high PR. Although this can be effective, it can be very expensive and only a temporary thing. If you purchase text links for just a couple months, after the months are over you won't have the backlinks which were giving you the "votes" you needed to keep your PageRank. So you have now spent a large amount of money on text links, but in the end you're right back where you started.ArticlesThis is a method which not many people know about. Basically, you write articles about the subjects you know a lot about. You then let other people use these articles as long as they provide a link back to your site. If you wrote a quality article, you'll find many websites will want to use it, thus giving you plenty of backlinks. This method can work well with anything which you develope and give away for free such as scripts, web design, etc.Stay On Google's Good SideThe most important thing to remember when trying to increase your PageRank is to not cheat and to always follow the rules. The people which run Google aren't fools and they have many ways of catching cheaters. Don't even think about using any of the "link farms" or trying to hide keywords on your pages. If caught, you may not get unbanned for many months.Make A Quality WebsiteIf you have a quality website which your visitors enjoy going to, then you will receive backlinks without having to do anything. Websites will link to you with the intention of informing people of a helpful resource, or showing off a cool new website they found, or any other reason other than trying to increase your PageRank. If you build it, backlinks will come...
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Search Engine Optimization Techniques
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Five Tips to Improve Your Chances with Google et al.
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What are My Chances to Get the First Place in Search Engine Listings?
You must have heard the stories how people became rich and famous with their websites. How could they achieve this? Their websites took a first position in search engine listings targeting popular keywords. Sounds easy, right? Wrong! To be honest, chances for a regular small business website to get to the top of the search engine listings are close to zero and each day they become smaller and smaller as a number of new and old websites grows.
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The Need of Popularity
In very simple words, the link popularity of your site means the amount of links coming to you from another sites. Every major search engine heavily weighs the link popularity of sites when ranking sites. Some engines even claims they won't index sites that don't have at least one link pointing to them from another site. Why they are doing that ? Just because zero popularity means that nobody has an interest related to your site content. Since nobody is interested, why search engines should consider it ? From their point of view zero popularity is a time wasting. Under the above circumstances, the link popularity of your site becomes very important to you, especially if you aim to earn traffic by indexing your site in search engines directories. Let's see what you can do in order to increase the link popularity of your site. First of all you should concentrate on finding sites having a similar content to yours. This is the most important point of your campaign because all those links incoming from sites with similar theme will reinforce the credibility of your site. Then you should act on the following three ways: Link exchanging. Contact the owners asking for a link exchange.