|
/pagead2.googlesyndication.com/pagead/show_ads.js"> |
Search Engine Optimization for Dummies
Lets face it. Search Engines rule the World Wide Web today. Anytime you want to look up some information or a product you want to buy, you put the relevant keyword in the search field of a major SE like Google. And Viol�! The efficient little engine throws up pages and pages of website URLs which carry your keyword.
SEO has become the most popular and the most effective strategy for increasing website traffic today. It gives you more exposure, pulls in more qualified visitors and helps you substantially increase your income. So, if you are a home based business owner with a serious web presence you would know the importance of attracting quality traffic to your website. Among all the strategies and tactics you can employ to attract focused web traffic to your site, optimising your website to get in top SE rankings is the most important. However to keep your rankings that way you have to be on top of what is happening in the SE industry. To understand how search engines work, spend some time at: http://www.entrepreneur.com/article/0,4621,316408,00.html
Here are some great ways to optimize your site to get to the top of the SE rankings and stay that way:
- Domain name: Putting your keyword in your domain name is both most obvious and the most important. But take care to put it in the root of the URL, not in the stem?that could SE s angry and do you more harm than good.
- Title tags:
in the title tags of your source code - Meta description: In the Meta description of your site.
- Meta keyword tags
Now lets look at some of the most common mistakes that can prove to be the undoing of your website.
- The number 1 mistake is not putting enough CONTENT. Your website must have keyword ?rich content that adds value to the visitors' info search. Without meaningful content your visitors can click out just as easily only to never come back again.
- Using frames is a technique that makes the Webmaster's life easy but can easily prove to be a major put off for SE s. SE s may find it difficult to move around in frames and will fail to include all of the pages in their list. These missed out pages will never show up to the people who are looking for them and defeat the whole purpose of your exercise.
- Enclosing text in graphics is another technique used by web designers to give the website an even, uniform look for every visitor. Unfortunately, SE s cannot differentiate between a photo in a graphic and text in a graphic. Hence they will overlook it. There you go again! Beat this problem by putting the real information in plain text that search engines can recognize.
Being visible the Internet is the first step to being found on the Internet.
So take advantage of these proven success tips and avoid the traps that will make your rankings fall down in the SE abyss. What you'll be left with is a great website ranking bringing in focused qualified visitors to help you boost your sales.
For more information check out these websites:
http://www.powerhomebiz.com/vol127/optimization.htm
http://www.dummies.com/WileyCDA/DummiesTitle/productCd-0764567586.html
==========================================
Wanna Learn the Secret of Creating Passive Income
Online
From a man who made $3,244,842.32 from the Internet
in Only 27
months? => http://www.the1andonly.biz
Presented by:
Perfect Home Based Business Opportunities
New Free Online Tool for Keyword Research
I came across a new website the other day and was quite pleasantly surprised.
Why Fear? Now Change Your Filenames Without Disturbing Search Engines/Visitors And Rank Well
By now, you know that to rank well in the Search Engines, you need to have the keyword in your URL's directory name and filename, if not in the domain name as well.
Yahoo!/Overture Site Match: A License To Steal
Unless you've been living in a cave somewhere, I'm sure you've heard by now, Overture now offers the Yahoo! Search Inclusion under its own branded name--Site Match.
60 Day Sandbox for Google & AskJeeves; MSN Indexes Quickest, Yahoo Next
Search engine listing delays have come to be called the Google Sandbox effect are actually true in practice at each of four top tier search engines in one form or another. MSN, it seems has the shortest indexing delay at 30 days. This article is the second in a series following the spiders through a brand new web site beginning on May 11, 2005 when the site was first made live on that day under a newly purchased domain name.
Whats with the Competition? Ever Heard of Cooperation?
I attended the SES Expo in San Jose, CA the other day. It was an hour from my home in Larkspur, CA just north of the Golden Gate Bridge. Along the way I was thinking this would be really neat to see, a lot of companies doing the same things really, and to see how they play together.
Google Bring Deskbar Search To Windows Desktop. Now Any Website Can Take Advantage Of This
Google's premier of desktop search proves that the desktop is an extremely valuable marketing real estate. Google, which holds about 75% of the Internet search market, just introduced "Deskbar" ? a small desktop application that allows users to search Google directly from their desktops. Google currently rules the Internet, but positioning themselves on the desktop gives them the power to rule not only the Internet, but also the entire personal computer.
Why SEO Will Make or Break You, Part 1
Today's article is about the wonders of SEO. SEO is short for Search Engine Optimization. If you know anything about our world wide web, than you surely know that the sites bringing in the most monstrous traffic are search engines. In the world of traffic, search engines control almost all of the pieces. If you stop and think about it, if you want to find something on the web, what do you do? Odds are you hop on over to Yahoo, Google, MSN, Alta Vista, Ask Jeeves, Kanoodle, and the list just goes on and on. Almost every method of obtaining traffic, other than offline sources and direct, random domain visits, all of your traffic is coming through these engines. Pay Per Click advertising, sponsered search, directory submissions, all these play off the search engine.
The Google Phenomenon: Greatest Hits Collection
As my readers know, I've been one of Google's harshest critics. However, I'm also a firm believer that it's okay to criticize, as long as it's justifiable and fairly balanced with deserved praise.
SEO - Get Your Site Out of the Google Sandbox Fast!
Is your new site sitting in the infamous Google "sandbox"? There is a way to get it out fast, as well as getting all of your other pages indexed!
Google: The Ultimate Web Writer?s Style Guide
Indulge me for a moment.
How To Stay One Step Ahead of the Google Dance
It's taken you 6-months of hard work, constant changes, reading every shred of information on search engine optimization strategy not to mention thousands of dollars trying out web optimization tools and services.
Has Google Lost the Plot?
With the help of MSN, recently I've been reminiscing about the Google of old. Remember those days? When you could take a good quality site, add a few keywords, get a few incoming links and bada-bing, bada-boom, it'd be #1 on Google? Remember the old days, pre-Florida, pre-sandbox? The days when we, as search engine optimization specialists, didn't feel like a private schoolgirl smoking in the bathroom? When we didn't feel like the iron fist would come crashing down at any moment? Yes, those were the good old days. And MSN has finally brought them back, though on a much smaller scale.
Sales And Crawlers, Update! Update! Update!
The importance to the algorithmic web crawlers that speed throughout the web is crucial to the successful marketing campaign of your site. Your site would simply be a pretty compilation of HTML, XML, Java and the sort if search engine crawlers did not come around and look over your site. These amazing little creatures are absolutely incredible software inventions those only purpose in life is to "crawl" the web.
SEO Expert Guide - Sitewide Optimization (part 4/10)
In parts 1 and 2 you learnt how to develop your online business proposition and how to generate a list of key word ingredients for your site optimization activity. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
Do-It-Yourself Keyword Optimization
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that:
Commonly SEO terms and Jargon used by Search Engine Gurus
What does all this SEO jargon mean.
The Reality of Search Engine Submissions
Over the last few months, search engine submissions have changed dramatically. Now is the time to analyze the way we're submitting our Web pages and to rethink our submission strategies.
How to Get One Way Backlinks
Don't be fooled into believing that all backlinks are created equal because their not! Why, you may ask? It's no secret that many webmasters trade links left, and right, for the benefit of a higher ranking in the search results, but search engines have caught on to this technique, and are very aware that this is major threat to the relevance of the search results.
Importance of Keywords in Anchor Text or Title Text
Keywords are indisputably, the single most important element of an anchor text.
Top Search Engine Ranks- The Only Secret You Need- Explained: Part 1
The top three search pages- the only place you'll be noticed they say. Unfortunately, they are correct. How can you possibly compete with millions of pages? Many represent thousands of dollars of professional search marketing and optimization per page, backed by budgets on which most of us could retire. How can the little guy have a chance armed with an already out-of-date search engine marketing book and a ream of now dog-eared, printed web pages on the topic? Do you really think you have a chance to land those top spots? Yes, you do? the same chance the big guys have!