8 ways to build a really bad web site for Search Engines
Some web sites receive hundreds or thousands of unique visitors a day, whilst others only get a handful or none. The reason is often because the web designers or Webmaster has built the site in one 'really bad way' or other. This can end up hindering the potential success of the web site. If you want to make sure your site is not a 'traffic flop' then here are some simple rules to follow.
Bad Move 1: Build the site using a frameset.
Framesets may save designers time but are bad news for search engines. They can struggle to follow links into the web site or read text on the page unless you use a no frames tag effectively. In addition to this, if an engine does keep a cache of a site with frames it will often pick up the individual frames/ pages and not the complete frameset. The downside of this is that you may lose your navigation for many of your pages, which is likely to turn visitors off. Whilst one or two partial fixes to framesets are out there, it's still no wonder that many web site promoters still cry "Please No Frames". For more information on why framesets can cause problems visit http://www.html-faq.com/htmlframes/
Bad Move 2: Build the site purely in flash.
Flash intros and web sites can be visually stunning, but at the same time they can be rather limiting when it comes to search engines. If your main site is all one flash site it will typically play in just one html page. Some search engines simply can't read Flash and so your web site to them is just one relatively empty HTML page. If your competitors web site has 15 or 20 pages in HTML talking about their good sand services then they will have a big advantage on you. If you must have a Flash site for graphical reasons then it would be wise to budget for a separate HTML web site to have along side the Flash so your site content can be read and indexed by search engines.
Bad Move 3: Decide that graphics are more important than words
Be careful. As great as some images can be, try not to let designers convince you that you don't need copy on your web site or that a few lines is enough. Only very occasionally is there ever an excuse to fill your web site with graphics at the expense of text. If the graphics look great, then match them with great copy. Sales copy is important to tell your audience why your goods and services are important. Search engines also like to index plenty of useful copy too. 250-500 words is a sensible starting guide for most pages or � of the amount you would place in a brochure. Text copy is important and will always be so make sure web site has some!
Bad Move 4: Leaving out the Meta tags
This is a bad move as Meta Tags are important to search engines. Clear and concise title tags should be written for every page reflecting what it contains. Avoid writing things like 'Home' or 'welcome' as it's fairly meaningless. If you page is selling blue widgets then get 'blue widgets' in the title and keep the title to 10 words or less.
In addition to this create a well-written objective Meta description for each page, and list your Meta Keywords. These keywords should also reflect the content on your web page. Leaving these 3 things out, or doing them badly can be disastrous. The impact of Meta tags on rankings may vary from engine to engine, but without them your pages could be ignored. Most HTML editors allow you to easily insert Meta Tags into your web page and it only takes a few moments to add to a page. So there are no excuses. Make sure you have good Title tags, Meta Description and Meta Keyword tags on your pages today!
Bad Move 6: Don't have sites linking to yours
Unless you want your web site hidden from the outside world you want to be found right? Well search engines ideally find a new web site by following a link from another site. This happens when people link to you and this kind of underpins the Internet. By having sites link to you search engine crawlers will find your web site and you never need to submit your web site to the likes of Google. It is still the case that web sites that rank highly on Google and Yahoo for relatively competitive key phrases often have scores if not hundreds of web sites linking to them Google help to explain the importance of linking here http://www.google.com/technology/. So "think links" and be sure to get your site listed in some quality web directories as part of the process.
Bad Move 7: Focus on submitting your web site to thousands of search engines and forget the ones that matter
Now and then you will see some companies attempting to promote this idea - often by using Bad Move 8! It is true that there are thousands of search engines but the highest volume of traffic comes from less than 10 major search engines. The logic of "If I get one hit a day off each of the 1000 mini search engines I'll get a 1000 visitors a day" unfortunately in practice does not ring true. It is a fact that a huge volume of search engine traffic comes from a small handful of search engine: most notably the Google, Yahoo and Msn.
Bad Move 8: Using unsolicited/ Spam email
This may seem obvious that this is not the best way to promote your business but is always worth stating. If you're in any doubt simply ask yourself: "Do I like getting Spam emails?" It's common sense to avoid using techniques that annoy people or damage your brand. Using unsolicited email campaigns could result in complaints and at worst your ISP could ban you. If you want a successful email campaign it is advisable to target genuine opted in newsletter subscribers and to always offer an opt-out button in every email.
Written by Gareth Davies 2005. You are free to reprint this article with both disclaimer and copyright notice in tact. Gareth Davies is a web promotion consultant working for GSINC Ltd based in North London, UK. For feedback on how to build better sites for search engines email Gareth via garethskettyATyahoo.co.uk or visit http://www.garethsketty.com
An Ethical Alternative to Doorway Pages
Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines.
Work With The Search Engines - Dont try to Outsmart the Search Engines
Contrary to the claims of high-priced SEO firms, optimizing your web site for search engines is not brain surgery. But you must first accept the fact that "spiders" - the search engine programs that read web pages - run away from non-HTML code. This is why the first thing any SEO expert does - before researching keywords or rewriting your copy - is look at your web site code.
Keyword Optimization - How To Achieve It
The most important thing you can do for your business and your website is develop relevant keywords that are not too competitive yet generate targeted traffic to your website.
Search Engine Optimization that Works in the Long-Term
Search engines are constantly tweaking their ranking algorithms and when that happens some pages lose their top ranking positions. One such event was the infamous Florida Update. Many pages were practically kicked-out of the top 1000 pages for competitive keywords.
Content Is King
Over the past few years, there have been many debates about different search engine optimisation strategies, though it is highly important that a range of strategies are pulled together as one to form the best optimisation program possible. There is one particular factor that is becoming ever more important when it comes to reaching number one in the search engine results pages. That factor is "content". It seems search engines in their quest to provide ever more relevant results are giving site content more and more weight in their ranking algorithms. These days we are seeing web pages packed full of relevant text as opposed to the wonderful, graphical pages that used to adorn many a company's web sites.
How To Get Your Web Site Banned ? or Search Engine Promotion, How Not to do it!
Search engines constantly strive to advance their technology and algorithms in order to provide the most relevant search results for their users. Achieving effective results require the identification, and ultimately the complete eradication of, manipulative search engine optimisation tactics. As Internet marketers, it is up to us to achieve high listings for our customers and this requires that our search engine marketing tactics change and grow with the new technology.
The Best 7 Steps To Get A Top Google Ranking Guaranteed
Google returns more search results then any other search engine. Clearly if you can get a Top Ranking in Google you will drive highly targeted traffic to your web page.
The Write to Link Popularity
Incorporating writing as a means of boosting your link popularity can be a turnoff for many webmasters, when in fact it can lead to a wealth of links.
Googles New SEO Rules
Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as "Allegra", has left some web sites in the dust and catapulted others to top positions. Major updates like this can happen a few times a year at Google, which is why picking the right search engine optimization company can be the difference between online success and failure. However, it becomes an increasingly difficult decision when SEO firms themselves are suffering from the Allegra update.
Google?s Siren Call ? Is It Crashing Your Search Engine Marketing?
It's difficult to dispute the rational behind the rant since Google continues to outpace its rivals in popularity with an 89% "strongly positive experience" rating from an opinion poll of U.S. Adult Internet Users conducted by eMarketer in early 2005. Google certainly achieves mass exposure and logically it's fair to attribute a first position ranking to gaining access to the masses.
SEO #5: Analyzing the Top Ranked Website on Google
Yesterday you should have read the forth course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #5 and study analyzing the Top Ranked Website on Google. Please read today's course very carefully and take some time to test what I'm about to tell you on your own webpage. Alright let's start!
Are You A Google Junkie
Google this, Google that, Google Google Google.......
Table Structures For Top Search Engine Positioning
So you have a beautiful website that you paid a pretty penny for and you are completely happy with it ? except no one can find it. Many web designers do not understand search engine positioning, so when they design your website little or no thought is given to the elements of design that may affect your rankings on search engines. On the other hand some search engine positioning companies offer services that will boost your rankings but at the expense of your design. A good search engine positioning company can get your website ranking for key phrases without affecting the overall design and navigation of your site. You can make small changes to your website on your own as well utilizing the tips noted in this article. There is a happy medium, you can "have your cake and eat it too."
Search Engine Submission - What to Look for when Selecting an Australian SEO Company
Every business owner I've met has been encouraged at some point to invest in a website; often convinced with hype that if their business didn't have a website then they might as well pack their bags and retire to the social security queue.
Utilizing Popular Directories as Free Link Sources
If you're a webmaster, you've probably spent almost as much time going after link exchanges as actually building your website. Gaining in-bound links, especially from websites with a higher PageRank than your own, can increase your own PageRank on Google, and help your site attain a better overall ranking in Google search results. Proposing link exchanges with other sites that have similar content to your own is a good idea, but the process can be terribly time consuming. So what else can you do?
The SEO Game - Do You Play It?
Most people do not think of SEO as a game. Let me take 5 minutes of your time and explain how SEO is simply a game of Chess.
Internet Directory Submission Tips
Internet Directories and their Importance
Search Engine Strategies for Affiliate Websites
The major search engines are always on the lookout to improve their search results and to weed out websites with duplicate content. They are also weeding out websites that mainly contain affiliate links. This is going to affect quite a few businesses on the Internet that depend on affiliate links to generate revenue.
Yahoo Listing Still Worth It?
In October 2002, the Yahoo! portal changed the way it delivers search results. In the past, the most prominent results were exclusively culled from websites listed in the Yahoo directory itself. Since October, sites listed in the Yahoo directory no longer enjoy this privileged status.
How MSN and Yahoo Sells Your Traffic
Yes, it really happens. Now you might find it hard to believe but you will understand after I explain.