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3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw
Tip 1 - Hide And Seek
Do not use hidden text on your website. This means having words and phrases in your pages somewhere that can't be seen to the naked eye. The tactic of having text on your page that is the same colour as the background, and is therefore 'hidden', will almost certainly result in your wanted poster being pinned up by most search engines.
Tip 2 - Your Website Is Not A Turkey
Do not cram your hands full of keywords and phrases and start trying to stuff them into your website's... pages. You need to have some phrases in there, yes, but don't overdo it. The search engine owners spend millions every year on their software so guess what - they know when you're trying to beat the system!
Tip 3 - Man vs. The Machines
Do not build your website for the search engine robots - build it for those squishy pink things - human beings! If you focus too much on having a search engine optimised site you can quickly lose track of why your website is there in the first place - to generate you business by people visiting it and doing what you want them to do. Would you create a new reception area in your office that was tailored specifically to the floor-waxing machine so it could get the best access? No. You would build it for people - do the same with your website.
Tip 3.5 - Don't Be A Bunny Boiler
Do not start pinning up pictures in your dark room of each search engine and then start stalking them by submitting your website every day, week or even month. Search engines hate this - if you over-step the mark you'll be well on the way to that blacklist.. You only need to submit your website to most search engines just one time - ever. Once it's done, it's done. Despite what some 'experts' might tell you - you don't need to constantly re-submit your site.
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3 Deadly Search Engine Marketing Sins
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Internet Marketing and SEO
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Have You Heard Of Website Optimization
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I built my website, it's perfect. My chosen subject of the website is Computer Support Services. Of course this is an example, but moving along, what should my keywords be?
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Link Popularity Pitfalls
As we all know Google uses their PageRank technology to measure link popularity by counting the number of inbound links to your web pages, and it is one of the many factors influencing your ranking. Most website owners do not utilize properly what PageRank they already have. Their linking campaigns could be in vain if they let a large number of outbound links drain their existing PageRank. If their site were a bucket it would be full of holes, to illustrate this point, if you had a large number of outbound links, which are not reciprocated it would reduce your overall PageRank. Be diligent in identifying sites that are no longer linking back to you anymore. Also keep in mind putting more than 50 outbound links on any page is not advisable. Also be wary of sites that link to you from pages with more than 50 outbound links. Google's PagerRank is based on incoming links, but not only on the number of them. Instead PageRank is also based on the PageRank of the page on which your link is placed. For example a link to your site could be more valuable from a PR4 page with no other links than a link from a page with PR5 and 60 other links.
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