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Search Engine Optimization - Free Tips and Help - Part One - The Title Tag
Search Engine Optimization is a widely misunderstood industry. Many webmasters, including myself, have been mislead by industry forums, and Internet "chatter". Having tried many different approaches, starting in 1996: It is ironic that the methods I used back then, still hold true today, to a great extent.
Today's article is on the infamous Title tag. Often overlooked, occasionally abused, but still effective.
What belongs in this Title? Quite simply: Your strongest Keyword, or Keyword Phrase - usually followed by your business name or personal name, seperated by a comma or dash.
You will notice that when you search for pages at Yahoo(TM) or Google(TM), you will often see the very words you used to search with, at the beginning of the result. These words are bolded, signifying relevance.
The truth is, the day and age of Meta Tags is nearly dead. What is not dead, however are the Title and Meta Description tags.
What is the best way to use the Title Tag?
Arguments will vary, but my approach follows this example: * the symbols have been replaced with [ and ].
[title]Widgets, John Smith[/title]
Perhaps, ultimately, only your main KeyWord, or Keyword Phrase should be present in this tag; however, it is customary to include your name, or business name. When deciding which link to follow, the end user is given more information when you include a business name.
Mathematically, the KeyWord weight of your Title tag is calculated as follows:
KeyWord Characters = K
Total Characters in Title Tag = T
Keyword Weight = K/T
In our example above, "Widgets" is the Keyword Phrase, and is a total of 7 characters(K). The total number of characters in the tag is 19(T).
K/T = 7/19 = .368 or 37%
35-50% Keyword Weight is about ideal. Repetition of Keywords in the Title used to a good technique, but I highly discourage it now. Make sure you research your Keywords well! Having problems with your dynamic (.asp .php) documents not being indexed. Make sure your code includes the ability to produce unique Title and Meta Description tags for each page. Meta Keyword tags, are, for most part useless and necessary. Title and Meta Description however are still crucial!
Kyle Carrington kylecarrington@hotmail.com Webdesigner for Real Estate More 100% FREE tips at: http://www.engine-optimization-search.blogspot.com
How Real SEO Analysis Works
If you're serious about SEO, you need to know how to analyze the information you uncover.
Advanced Uses for the Google Algorithm
Previously...
Do Search Engines Scare You?
What do the words "Search Engine" make you think of? I get immediate mind-pictures which vary but all have similar themes. Sometimes I see one of those tiny submarines which are used to explore the deepest parts of the ocean bed. I have this picture in my mind of the tiny submarine underwater in complete darkness apart from the beam of its searchlight which is probing the gloom. Other times I see a horse-drawn carriage driving through dense fog with only its weak lamp relieving the darkness. This scene is from a movie where the police are racing through London in search of Jack The Ripper. The final picture is of a line of policemen in old-fashioned uniforms advancing across a moor in darkness through rising mist with only their flashlight-beams to light their way.
How to Avoid Being Dropped by the Search Engines
For websites, one of the most important things in their existence is their ranking with the search engines. The reason why this is so important is because when websites are ranked high by the search engines, they get flooded with free, targeted web traffic from visitors who are looking for information or products. Obviously, any kind of activity that might hurt a websites chance of getting a premium listing should be avoided at all costs. The following tips are things websites should completely avoid if they want to optimize their results with the search engines.
Understanding Google - What You Need To Know To Conquer This Search Engine Giant
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Googlebot Wont Go Home
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Search Engine Optimization (SEO) is a very complex process. It is a long-term process that will usually never produce results that you can see in days or weeks. By now you probably heard about the importance of getting other websites to link to yours so that you can get a higher ranking in search engines. You listed your websites in some directories and also received a few other links to your website.
The Truth About Search Engines: Playing A Game You Cant Win
If you go strictly by the numbers, Yahoo, MSN and Google are the "Big 3" of search engines and directories. Between them, they index millions and millions of pages in their directories. Although Google claims to index over 4 billion.
Top Ten Listing? Hmmmmmmmm
This is my question...
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Google uses an algorithm to determine the search engine results (SERPS). The algorithm is based upon certain factors that include keyword density, Meta Tags, anchor tags, image tags, back links, etc etc etc.
Commonly SEO terms and Jargon used by Search Engine Gurus
What does all this SEO jargon mean.
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Easy Steps to Get Onto Google Top Search Pages
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RSS Feeds - a Website Owners Friend in Disguise
We've all heard about it-it seems like all the buzz right now in the search engine marketing industry is RSS. If you're a website owner, than there are two ways your website can benefit from using RSS on your website-you can provide an RSS feed or, for the not-so-technically-inclined folks like me, you can use an RSS feed to keep your site's content fresh.
History of World / Regional Search Engines and Directories
Computers have become a way of life for people around the world. They are used to research term papers, check weather forecasts, track military progress, exchange ideas (blogs and chat) and to find the cheapest price on items etc. It is no surprise that as the computer age takes hold computer usage has increased. The number of websites that are being developed on the World Wide Web is growing at an ever increasing exponential amount. And because we live in a quick-fix society, with limited time on our hands, we need something to make surfing the web a lot easier, something that will sort out all this influx of information into a logical order.
Google Patent Application - SEO Highlights
The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:
Top Search Engine Ranks, Part 2- Mastering the Secret- Explained
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